ݺߣ

ݺߣShare a Scribd company logo

Drake - Views Case study 1

•Download as PPTX, PDF•
•
R
Rajel Ullah

This document provides a case study and analysis of Drake's "Views" album cover design. It summarizes the symbolism and themes represented in the album art. The front cover features a close-up image of the CN Tower in Toronto, representing Drake's hometown and his presence "on top of the world." The minimalist color scheme of grey and white creates an eerie atmosphere, reflecting the deep and meaningful nature of Drake's music. The back cover lists the track titles to inform buyers. The CD cover continues this monochrome black and white design with the album title in bold text, including small eyes representing the theme of having a "view."

1 of 5
Download to read offline
Drake-Views Case study 1 By Rajel Ullah
Front cover This album is by Drake called The views and the album cover and advert is symbolic and iconic as he has the same style throughout his music videos, the theme tends to be very close to Drake and his personal life. First announced as Views from the 6, reference to his hometown of Toronto, Ontario. In his views album he has songs like; 'Keep the family close', 'U with me?' and 'one dance'. Drake links back his music to his own personal life and his CD cover is extreme close up of the CN Canada Tower in Toronto where he was born. It can also link back to the view that you can get from the tower itself. The fact that Drake is sitting on the tower, show that he is on top the word both literally and metaphorically. The colour theme is grey and white which leads to this very eery atmosphere, it makes the album look very serious and unique as they tend to be full of colour. But the light and simple colours makes it stand out more as it is symbolic of Drake’s music, deep, meaningful and relatable to the younger audiences- as it is popular culture music. This front album cover is rather minimal and optimistic as there is no text included so the images speaks for itself.
Back This is the back cover of the album and there is a list of different songs which is in the album this is to inform those that purchase it before they buy it. The title ‘VIEWS’ is on the back rather than the front because the image on the front cover expresses itself by putting texts makes the image less attractive. The font of the text is plain, simple and minimal this allows the audience to be more aware of the features rather than the text. There is all the record labels logo down below to let their audience know where their album get distributed from. Also there is a unique barcode on the right hand side, this is here for enabling people to purchase the album at stores.
CD Cover The CD cover is white and black this is extremely minimal as these colours are used throughout the whole CD album. The big bold text across the white background allows the audience to see what the album is called also in the title there is small eyes. The reason for this is that to have a ‘VIEW’ you need to ‘SEE’ so the eyes represent that. The white background contrasts of the black text across the CD very well. And again there is the logo’s of the record labels that Drake is signed by such as Republic Records, Cash Money, Young Money and OVO.
Inspirations and own ideas for CD Album From this case study I have been influenced by the colour scheme as it carries this mysterious and gloomy atmosphere to it representing that the album will have many surprises such as different features on songs. So for my CD cover I want to include dark grey clouds with a black background rather than white because I want to keep the theme of mysteriousness.

More Related Content

Drake - Views Case study 1

  • 2. Front cover This album is by Drake called The views and the album cover and advert is symbolic and iconic as he has the same style throughout his music videos, the theme tends to be very close to Drake and his personal life. First announced as Views from the 6, reference to his hometown of Toronto, Ontario. In his views album he has songs like; 'Keep the family close', 'U with me?' and 'one dance'. Drake links back his music to his own personal life and his CD cover is extreme close up of the CN Canada Tower in Toronto where he was born. It can also link back to the view that you can get from the tower itself. The fact that Drake is sitting on the tower, show that he is on top the word both literally and metaphorically. The colour theme is grey and white which leads to this very eery atmosphere, it makes the album look very serious and unique as they tend to be full of colour. But the light and simple colours makes it stand out more as it is symbolic of Drake’s music, deep, meaningful and relatable to the younger audiences- as it is popular culture music. This front album cover is rather minimal and optimistic as there is no text included so the images speaks for itself.
  • 3. Back This is the back cover of the album and there is a list of different songs which is in the album this is to inform those that purchase it before they buy it. The title ‘VIEWS’ is on the back rather than the front because the image on the front cover expresses itself by putting texts makes the image less attractive. The font of the text is plain, simple and minimal this allows the audience to be more aware of the features rather than the text. There is all the record labels logo down below to let their audience know where their album get distributed from. Also there is a unique barcode on the right hand side, this is here for enabling people to purchase the album at stores.
  • 4. CD Cover The CD cover is white and black this is extremely minimal as these colours are used throughout the whole CD album. The big bold text across the white background allows the audience to see what the album is called also in the title there is small eyes. The reason for this is that to have a ‘VIEW’ you need to ‘SEE’ so the eyes represent that. The white background contrasts of the black text across the CD very well. And again there is the logo’s of the record labels that Drake is signed by such as Republic Records, Cash Money, Young Money and OVO.
  • 5. Inspirations and own ideas for CD Album From this case study I have been influenced by the colour scheme as it carries this mysterious and gloomy atmosphere to it representing that the album will have many surprises such as different features on songs. So for my CD cover I want to include dark grey clouds with a black background rather than white because I want to keep the theme of mysteriousness.