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Duracell

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Duracell is a leading manufacturer of alkaline batteries that was founded in 1935 and is now owned by Gillette. In 2001, Duracell launched its Duracell Ultra M3 and Duracell Plus battery lines. Duracell operates globally and holds the number one market share for alkaline batteries worldwide. It promotes its batteries through advertising campaigns featuring its iconic Duracell Bunny mascot and sponsors high-profile events like the FIFA World Cup to increase brand awareness.

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Product: Duracell Batteries (Ultra M3 and Duracell Plus )
Company:-Gillette (Duracell Inc.) In 2001 Duracell launched Duracell UltraM3 and Duracell Plus. Duracell is the world’s leading manufacturer and marketer of high-performance alkaline batteries.
OVERVIEW OF COMPANY :- 1935: Philip Rogers Mallory establishes P.R. Mallory & Co. to produce industrial items including batteries 1964: The trademark name Duracell appears for the first time 1978 P.R. Mallory becomes Duracell Inc. and is purchased by Dart Industries 1997: Gillette Company purchases Duracell Principal Subsidiary Companies: Duracell is a subsidiary of the Gillette Company. The company was purchased by Gillette in early 1997 for $7.0 billion. . Ownership: Duracell is a publicly owned company traded on the New York Stock Exchange... 2001: Duracell launched Duracell UltraM3 and Duracell Plus. 2002: Duracell earned the prestigious Gold Lion at the Cannes International Advertising Festival in. The award for Best Event.
Product Range:- Common use batteries Photo/Imaging Hearing aid Rechargeable Special use Batteries Flashlights Batteries
size Duracell General Purpose Batteries come in five sizes: AA AAA C D and 9 Volt
Price Duracell Ultra M3 batteries - C £2.66 (per piece) Duracell 4 Pack AA Ultra M3 Batteries - £4.89 (pack of four) Duracell Plus 2 Pack C Batteries: - £3.91 Duracell Plus 8 Pack AA Batteries :-  £6.84
Chief Competitors Eveready Matsushita Rayovac Sanyo Toshiba and Utralite Batteries
Product Promotion Promoted itself as a long lasting battery brand Now Duracell simply states Duracell Power. More Life. To mark the launch of Duracell Ultra M3 in July 2001 Duracell converted the chimneys of Battersea Power Station (one of the UK's most famous power landmarks) into four giant replica batteries.
Duracell sponsored the 2002 Fifa World Cup by offering new merchandising material, PR promotions and an on-pack promotion with Duracell Plus. ( Consumers could buy two packs of Duracell Plus AA size batteries and pick up a free Duracell Roaring Mini Football) Annual survey of the top ten toys. This gives the Duracell brand a valuable association with toys and gadgets. During September and October 2002, Duracell worked with brigades and Kidde smoke alarms. The Bunny has prompted 85% recall among consumers, who immediately link the character to Duracell batteries . Creating greeting-card buyers; promotions help bring out the card-giver in everyone
Promotion campaign:- Duracell bunnies: - The Energizer bunny
Advertising campaign Duracell Two Helicopters campaign Duracell Trusted Everywhere campaign About AirLife Denver
Promotion Though Events Two Duracell Bunnies during a festival in Vienna, Austria
Brand Values Duracell is the number one alkaline battery brand in the world The brand is a pioneer of new battery technology and has many groundbreaking technology launches to its name. Brand strives to ensure that consumers associate it with providing reliable, longer lasting batteries.
GLOBAL PRESENCE Duracell spread to almost 20 countries, largest markets in the world: India, China, and Russia. Duracell a 45-percent share in that country's battery market. Duracell's regional brand names include: Superpila- Italy Daimon- Germany and Sunpower-South Korea. Launched in China in 1994, and in India in 1995.
Duracell Marketing Plan: New advances in technology (smaller, lighter, and more portable) increased demand for a stronger power supply. The goals in the marketing plan are to: Establish partnerships with major electronic manufactures, Initiate and achieve full product rollout by the holiday season. Capture a significant share of the battery market for digital cameras and portable audio devices. creation of co-branding opportunities with major electronic manufactures and a media campaign Duracell released the promotional campaign "Trusted Everywhere" lowered list prices (AAA and AA batteries)..
Intellectual Property Rights Trademark Logo:- Duracell_logo.svg ‎ (SVG file, nominally 220 × 32 pixels, file size: 9 KB)
Trademark Packaging:- Bunny:-
Copyrights:- Duracell Cartoons Duracell cartoon 1 - catalog reference aton1349
Duracell cartoon 2 - catalog reference jdo0297
Duracell cartoon 3 - catalog reference ang0028 Duracell bunny joins marching drummers
Duracell cartoon 4 - catalog reference pwo0076
Patents of Duracell Ultra M3 M3 Technology's patented and patent-pending advancements significantly increase the already superior performance  of DURACELL ULTRA in high-drain devices, making the most powerful alkaline battery in the world even more powerful.  M3 - A Patented Breakthrough in Portable Power M3 Technology derives its name from three specific features that contribute to superior battery performance: more fuel, more efficiency and more power . 
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Duracell

  • 1. Product: Duracell Batteries (Ultra M3 and Duracell Plus )
  • 2. Company:-Gillette (Duracell Inc.) In 2001 Duracell launched Duracell UltraM3 and Duracell Plus. Duracell is the world’s leading manufacturer and marketer of high-performance alkaline batteries.
  • 3. OVERVIEW OF COMPANY :- 1935: Philip Rogers Mallory establishes P.R. Mallory & Co. to produce industrial items including batteries 1964: The trademark name Duracell appears for the first time 1978 P.R. Mallory becomes Duracell Inc. and is purchased by Dart Industries 1997: Gillette Company purchases Duracell Principal Subsidiary Companies: Duracell is a subsidiary of the Gillette Company. The company was purchased by Gillette in early 1997 for $7.0 billion. . Ownership: Duracell is a publicly owned company traded on the New York Stock Exchange... 2001: Duracell launched Duracell UltraM3 and Duracell Plus. 2002: Duracell earned the prestigious Gold Lion at the Cannes International Advertising Festival in. The award for Best Event.
  • 4. Product Range:- Common use batteries Photo/Imaging Hearing aid Rechargeable Special use Batteries Flashlights Batteries
  • 5. size Duracell General Purpose Batteries come in five sizes: AA AAA C D and 9 Volt
  • 6. Price Duracell Ultra M3 batteries - C £2.66 (per piece) Duracell 4 Pack AA Ultra M3 Batteries - £4.89 (pack of four) Duracell Plus 2 Pack C Batteries: - £3.91 Duracell Plus 8 Pack AA Batteries :-  £6.84
  • 7. Chief Competitors Eveready Matsushita Rayovac Sanyo Toshiba and Utralite Batteries
  • 8. Product Promotion Promoted itself as a long lasting battery brand Now Duracell simply states Duracell Power. More Life. To mark the launch of Duracell Ultra M3 in July 2001 Duracell converted the chimneys of Battersea Power Station (one of the UK's most famous power landmarks) into four giant replica batteries.
  • 9. Duracell sponsored the 2002 Fifa World Cup by offering new merchandising material, PR promotions and an on-pack promotion with Duracell Plus. ( Consumers could buy two packs of Duracell Plus AA size batteries and pick up a free Duracell Roaring Mini Football) Annual survey of the top ten toys. This gives the Duracell brand a valuable association with toys and gadgets. During September and October 2002, Duracell worked with brigades and Kidde smoke alarms. The Bunny has prompted 85% recall among consumers, who immediately link the character to Duracell batteries . Creating greeting-card buyers; promotions help bring out the card-giver in everyone
  • 10. Promotion campaign:- Duracell bunnies: - The Energizer bunny
  • 11. Advertising campaign Duracell Two Helicopters campaign Duracell Trusted Everywhere campaign About AirLife Denver
  • 12. Promotion Though Events Two Duracell Bunnies during a festival in Vienna, Austria
  • 13. Brand Values Duracell is the number one alkaline battery brand in the world The brand is a pioneer of new battery technology and has many groundbreaking technology launches to its name. Brand strives to ensure that consumers associate it with providing reliable, longer lasting batteries.
  • 14. GLOBAL PRESENCE Duracell spread to almost 20 countries, largest markets in the world: India, China, and Russia. Duracell a 45-percent share in that country's battery market. Duracell's regional brand names include: Superpila- Italy Daimon- Germany and Sunpower-South Korea. Launched in China in 1994, and in India in 1995.
  • 15. Duracell Marketing Plan: New advances in technology (smaller, lighter, and more portable) increased demand for a stronger power supply. The goals in the marketing plan are to: Establish partnerships with major electronic manufactures, Initiate and achieve full product rollout by the holiday season. Capture a significant share of the battery market for digital cameras and portable audio devices. creation of co-branding opportunities with major electronic manufactures and a media campaign Duracell released the promotional campaign "Trusted Everywhere" lowered list prices (AAA and AA batteries)..
  • 16. Intellectual Property Rights Trademark Logo:- Duracell_logo.svg ‎ (SVG file, nominally 220 × 32 pixels, file size: 9 KB)
  • 18. Copyrights:- Duracell Cartoons Duracell cartoon 1 - catalog reference aton1349
  • 19. Duracell cartoon 2 - catalog reference jdo0297
  • 20. Duracell cartoon 3 - catalog reference ang0028 Duracell bunny joins marching drummers
  • 21. Duracell cartoon 4 - catalog reference pwo0076
  • 22. Patents of Duracell Ultra M3 M3 Technology's patented and patent-pending advancements significantly increase the already superior performance  of DURACELL ULTRA in high-drain devices, making the most powerful alkaline battery in the world even more powerful.  M3 - A Patented Breakthrough in Portable Power M3 Technology derives its name from three specific features that contribute to superior battery performance: more fuel, more efficiency and more power . 
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