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Editor's Notes

• #9: “so things don’t happen by accident”
• #12: User interface: The goal of user interface design is to make the user's interaction as simple and efficient as possible, in terms of accomplishing user goals User experience: all aspects of the user’s interaction with the product: how it is perceived, learned, and used
• #15: The client brief is what the client gives you. It might be a formal Request For Proposal (RFP), or simply a short email. It generally outlines the initial aims and objectives of the project, the deliverables, and may indicate many of the client’s expectations about the final work’s function or appearance. Deliverables include documents, content, sketches, everything that the client will provide to you and anything that you’ll provide to them. The client may also provide deadlines for each deliverable, though whether they deliver theirs on time is a long, sad tale we’d need to cover in a separate book.
• #16: Research is vital to the success of any design solution. A designer should be as informed as they can be about the project.
• #17: Research is vital to the success of any design solution. A designer should be as informed as they can be about the project.
• #18: The designers then spend time amending the design to reflect the changes or problems highlighted by the client\"sometimes endlessly. I’ve lost count of the number of times that I’ve spent needlessly making changes to a design because of miscommunication further back in the process in conversations between people at meetings to which the actual designers were not invited. More often than not, the problems arise because the expectations of either party have not been managed properly.
• #19: Photoshop files, HTML/CSS mark-up