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Dynamic Pricing for
                  Energy
                  What are we so afraid of?




                                            Melanie Wemple
                                 Research Associate, E Source

                                                       SWITCH


www.esource.com                                Tuesday, March 6, 2012
The Situation




     Source: TreeFrogTreks.com


2                                www.esource.com || 息 2011 E Source
The Problem




                                                                                             Source: The VisionHelp Blog



                                          Price of Electricity
                                         Throughout the Day
                        15
        Cents per kWh




                        12
                         9
                         6
                         3
                         0
                             3am   6am   9am    Noon     3pm     6pm   9pm   Midnight
                                                 Time of Day

3                                                                       www.esource.com || 息 2011 E Source
The Problem




                  
           2 pm               10pm




4                     www.esource.com || 息 2011 E Source
The Problem




5                 www.esource.com || 息 2011 E Source
The Solution




                               Price of Electricity
                              Throughout the Day
                         15
         Cents per kWh




                         12
                          9
                          6
                          3
                          0




                                      Time of Day

6                                                     www.esource.com || 息 2011 E Source
The Solution




                                Source: Mark Stivers




7                  www.esource.com || 息 2011 E Source
8   www.esource.com || 息 2011 E Source
9   www.esource.com || 息 2011 E Source
Flying




                       Sources: Bing Travel & Kayak




10            www.esource.com || 息 2011 E Source
Parking




                                 Source: Sfpark.org




11             www.esource.com || 息 2011 E Source
Driving




                Source: Department of Transportation &
                           Transportation Alternatives




12             www.esource.com || 息 2011 E Source
Sporting Events




                               Source: Major League Baseball




13                     www.esource.com || 息 2011 E Source
Concerts




                      Source: Ticketmaster/Live Nation




14              www.esource.com || 息 2011 E Source
Coca-Cola




                              Source: TechnaBob.com




15               www.esource.com || 息 2011 E Source
Whats next?

                                 Dynamic Pricing for Gasoline
                                Monday - Friday    Weekends & Holidays
                        $4.15
                        $4.00
     Price per Gallon




                        $3.85
                        $3.70
                        $3.55
                        $3.40
                        $3.25
                        $3.10
                        $2.95
                        $2.80
                        $2.65
                        $2.50



                                                  Time of Day


16                                                                www.esource.com || 息 2011 E Source
Source: shirt.woot.com



17   www.esource.com || 息 2011 E Source
Whats next?




18                  www.esource.com || 息 2011 E Source
19   www.esource.com || 息 2011 E Source
For More Information

     Melanie Wemple
     Research Associate, E Source
     303-345-9149 melanie_wemple@esource.com




     Have a question? Ask our experts: www.esource.com/question

20                                                                www.esource.com || 息 2011 E Source

More Related Content

Dynamic Pricing for Energy: What are we so afraid of?

  • 1. Dynamic Pricing for Energy What are we so afraid of? Melanie Wemple Research Associate, E Source SWITCH www.esource.com Tuesday, March 6, 2012
  • 2. The Situation Source: TreeFrogTreks.com 2 www.esource.com || 息 2011 E Source
  • 3. The Problem Source: The VisionHelp Blog Price of Electricity Throughout the Day 15 Cents per kWh 12 9 6 3 0 3am 6am 9am Noon 3pm 6pm 9pm Midnight Time of Day 3 www.esource.com || 息 2011 E Source
  • 4. The Problem 2 pm 10pm 4 www.esource.com || 息 2011 E Source
  • 5. The Problem 5 www.esource.com || 息 2011 E Source
  • 6. The Solution Price of Electricity Throughout the Day 15 Cents per kWh 12 9 6 3 0 Time of Day 6 www.esource.com || 息 2011 E Source
  • 7. The Solution Source: Mark Stivers 7 www.esource.com || 息 2011 E Source
  • 8. 8 www.esource.com || 息 2011 E Source
  • 9. 9 www.esource.com || 息 2011 E Source
  • 10. Flying Sources: Bing Travel & Kayak 10 www.esource.com || 息 2011 E Source
  • 11. Parking Source: Sfpark.org 11 www.esource.com || 息 2011 E Source
  • 12. Driving Source: Department of Transportation & Transportation Alternatives 12 www.esource.com || 息 2011 E Source
  • 13. Sporting Events Source: Major League Baseball 13 www.esource.com || 息 2011 E Source
  • 14. Concerts Source: Ticketmaster/Live Nation 14 www.esource.com || 息 2011 E Source
  • 15. Coca-Cola Source: TechnaBob.com 15 www.esource.com || 息 2011 E Source
  • 16. Whats next? Dynamic Pricing for Gasoline Monday - Friday Weekends & Holidays $4.15 $4.00 Price per Gallon $3.85 $3.70 $3.55 $3.40 $3.25 $3.10 $2.95 $2.80 $2.65 $2.50 Time of Day 16 www.esource.com || 息 2011 E Source
  • 17. Source: shirt.woot.com 17 www.esource.com || 息 2011 E Source
  • 18. Whats next? 18 www.esource.com || 息 2011 E Source
  • 19. 19 www.esource.com || 息 2011 E Source
  • 20. For More Information Melanie Wemple Research Associate, E Source 303-345-9149 melanie_wemple@esource.com Have a question? Ask our experts: www.esource.com/question 20 www.esource.com || 息 2011 E Source

Editor's Notes

  1. Time-Based Gasoline Prices