E business v1.0
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This document provides an overview of e-business services including domain registration, email hosting, website development, e-commerce solutions, and online marketing. It describes the basic components of setting up an online presence including registering a domain name, setting up business email, website hosting, building an informative website, adding online shopping features, and implementing online marketing strategies like search engine optimization, social media, and pay-per-click advertising. The document also includes examples and screenshots of various website features and functions.
E business v1.0
- 1. E-BUSINESS 2011
- 2. Overview Domain, Email and Hosting ? Domain ? Hosting Website ? Informative ? Product Catalogue ? E-Commerce ? E-Commerce Advance ? Project Based Online Marketing ? Google Adwords ? SEO ? Social Networks
- 3. Domain The address that allows people to locate your website ? Target customers in Australia ¨C .com.au ? Target customers worldwide ¨C .com ? Target customers in particular country ¨C Domain name in their country Netregistry Crazy Domain .com.au $39.95 .com.au $12 .com $28 .com $8
- 4. Business Email ? Presenting a better business image ¨C Put your brand in the customer¡¯s inbox ? Setup in minutes ¨C Easy-to-use tools so you can control every email address on your business domain ? Highly secure ¨C Anti-Spam ¨C Anti-Virus ? Webmail and mobile access so you can check email everywhere ¨C Outlook ¨C Blackberry ¨C iPhone ¨C Other Smartphones ? Example: yourname@yourbizname.com.au ¨C as many other email accounts on your domain as you need
- 5. Hosting ? Store ¨C The server that stores your website information ¨C connects it to the internet for people to view ? Fast ¨C Australia¡¯s fastest internet connectivity ¨C 3 times faster than Hosting in United States ? Secure ¨C Build your website on a solid foundation ¨C Hosting describes where the website data ¡°sits¡± Netregistry Crazydomain 250G 25G Unlimited Traffic Unlimited Traffic Unlimited Email Account Unlimited Email Account 24/7 Tech Support 24/7 Tech Support $359.95 per year $99 per year
- 6. 1. Basic Layout 2. CMS 3. PMS ¨C Header ¨C Service ¨C Product Category List ¨C Promotional Image ¨C News ¨C Product List ¨C Shortcuts ¨C Blog ¨C Product Detail ¨C Footer ¨C About us ¨C Contact Us ¨C Case Study ¨C Booking Online ¨C Testimonials ¨C Photo & Video ¨C Download 4. Shopping Cart 5. Promotion ¨C Add to Cart ¨C Free Shipping ¨C Check out ¨C Combine Shipping ¨C Payment Gateway ¨C Clearance ¨C Tax Invoice ¨C Happy Hour ¨C Order Email ¨C Product Search by ¨C Order Management ¨C Coupon Number ¨C Register & Login ¨C Customer Review ¨C Wishlist ¨C Product Ratings ¨C Purchase History ¨C Top rated Product ¨C Export in Excel ¨C Love it
- 7. 1. Basic Layout 1.1 Header 1.2 Promotional Image 1.3 Shortcuts 1.4 Footer 1.5 Contact Us 1.6 Booking Online
- 8. 1.1 Header 1.1.1 Logo 1.1.4 Search 1.1.2 Navigation 1.1.5 Language Choose the 1.1.3 Social External Links 1.1.6 Visitor¡¯s Location language logo Search from here Social external links navigation Visitor¡¯s Location
- 9. 1.2 Promotional Image Powerful tool to attract visitor¡¯s attention, very nice effect and very useful. You have following options: 1. Go to www.istockphoto.com.au, buy copyrighted images, and sent to Eacsoft. 2. Own photo, Eacsoft provide professional photo repair service 3. Eacsoft provide photography services Sample website:¡¾ ¡¿ http://jjcphotography.com.au/
- 10. 1.3 Shortcuts 1.3.1 Latest News Latest news Sample website:¡¾ ¡¿ http://zerocarbonaustralia.com.au/
- 11. 1.3.2 New Arrivals Sample website:¡¾ ¡¿ http://www.eacsoft.com/walkhand/
- 12. 1.3.3 Most Popular Sample website:¡¾ ¡¿ http://jjcphotography.com.au/
- 13. 1.3.4 Most Recommended Sample website:¡¾ ¡¿ http://www.secced.com.au/
- 14. 1.3.5 Newsletter/ Subscription ͨ¹ý·¢Ë͵ç×ÓÓʼþ¿ÉÒÔÈù˿ÍÖªµÀÎÒÃǵÄ×îвúÎﶯ̬µÈ¡£ Sample website:¡¾ ¡¿ http://www.eacsoft.com/Asthmatick/
- 15. 1.4 Footer 1.4.1 Contains necessary links Sample website:¡¾ ¡¿ http://kingofjunk.com.au/ 1.4.2 Customer Enquires Sample website:¡¾ ¡¿ http://27.54.85.33/$sitepreview/ee-mobile.com/
- 16. 1.5 Contact 1.5.1 Contact Details The Control panel allows you to change phone number, fax number, email address at anytime. It is important to get in touch with customers, approach them to contact you. Change info in control panel Sample website:¡¾ ¡¿ http://kingofjunk.com.au/Contact.aspx
- 17. 1.5.2 Customer Enquiry Form Receive enquires and feedback directly from your website with a simple feedback form integrated into your website. Sample website:¡¾ ¡¿ http://kingofjunk.com.au/Contact.aspx
- 18. 1.5.3 Google Map All websites are integrated with Google maps for pin point location. Google has released the API for their mapping system. You can see the correct location from Google Maps Sample website:¡¾ ¡¿ http://www.hrthealth.com.au/contact.aspx
- 19. 1.6 Book Online ? Don¡¯t waste customer¡¯s time ? the availability calendar Booking list in control panel Sample website:¡¾ ¡¿ http://www.hrthealth.com.au/
- 20. 2. Content Management 2.1 Create, edit, update a service page 2.2 Create, edit, update a news page 2.3 Create, edit, update a blog page 2.4 Create, edit, update a About us page 2.5 Case Study 2.6 Testimonials 2.7 Photo & Video 2.8 Download
- 21. 2.1 Create, edit, update a service page Sample website:¡¾ ¡¿ http://kingofjunk.com.au/Service.aspx
- 22. 2.2 Create, edit, update a news page Sample website:¡¾ ¡¿ http://www.zerocarbonaustralia.com.au/News.aspx
- 23. 2.3 Create, edit, update a blog page Sample website:¡¾ ¡¿ http://uluruchinesetour.com/bloglist.aspx
- 24. 2.4 Create, edit, update a About us page Sample website:¡¾ ¡¿ http://kingofjunk.com.au/About.aspx
- 25. 2.5 Case studies Short articles describing how our services have benefited clients. Sample website:¡¾ ¡¿ http://www.eacsoft.com/OurWorks.aspx?id=4
- 26. 2.6 Testimonials Sample website:¡¾ ¡¿ http://anitasfashion.com.au/Brides.aspx
- 27. 2.7 Photo & Video Restaurant Chef's dishes Sample website:¡¾ ¡¿ http://goldensunrestaurant.com.au/chef.aspx Travel photos Sample website:¡¾ ¡¿ http://www.fjfulluck.com/Gallery.aspx
- 28. 2.8 Download ÓдóÁ¿ÐÅÏ¢²»±ã·ÅÓÚÍøÂçä¯ÀÀ£¬¿ÉÒÔÌṩÏÂÔØ£¬·½±ãÔĶÁ¡£ Sample website: http://www.kidsdental.com.au/download.aspx
- 29. 3. Product Management 3.1 Product Category List 3.2 Product List 3.3 Product Detail
- 30. 3.1 Product Category List
- 31. 3.2 Product List
- 32. 3.3 Product Detail 3.3.1 Product Description You can edit this page as much as you can to make it more attractive to your customers.
- 33. 3.3.2 Specification The specification should be written in definite terms. For example: dimensions, length, width, data figures...Etc Specification
- 34. 3.3.3 Gallery ? Use alternate views and a larger view of the photo to show the item in more detail ? A picture is worth 1000 words
- 35. 3.3.4 Video ? Gives more visual info on your brand ? Ìá¸ß¿Í»§ÐÅÈθÐÖ§³Ö¶È ? ¼òµ¥Ö±½ÓÃ÷Á˵Ľâ´ð¹ÛÖÚµÄÒÉÎÊ
- 36. 3.3.5 social media share
- 37. 4. Shopping Cart 4.1 Add to Cart 4.2 Check out 4.3 Payment Gateway 4.4 Tax Invoice 4.5 Order Email 4.6 Order Management in Control Panel 4.7 Register and Login 4.8 Wishlist 4.9 Purchase History 4.10 Export in Excel
- 38. 4.1 Add to Cart 4.1.1 Select Size 4.1.2 Select Colour 4.1.3 Enter Qty 4.1.4 Price 4.1.5 Add to Cart Sample website:¡¾ ¡¿ http://www.swallowformal.com.au/dress.aspx?id=224
- 39. 4.2 Check out 4.2.1 Customer Shipping Address 4.2.2 Selected Product, Price, Qty, Total 4.2.3 Shipping Cost Customer 4.2.4 Comments shipping address Selected product, price, qty, total Shipping cost Comments
- 40. 4.3 Payment Gateway Accept credit cards, customers can use Visa, Master Card, and more.
- 41. 4.3.1 PayPal
- 42. 4.3.2 Bank Payment Gateway
- 43. 4.4 Tax Invoice It is a legal requirement to enable the printout of a complete GST invoice (also known as a Tax Invoice), Eacsoft shopping cart support Tax Invoice. Print invoices and packaging lists from the order screen.
- 44. 4.5 Order Email 4.5.1 To Customer 4.5.2 To Admin
- 45. 4.6 Order Management in Control Panel Keep track of which orders have been paid for, shipped or delivered. ? Looking for a particular order ? Order listing in many ways ? List Customers ? Export to Microsoft Excel
- 46. 4.7 Register and Login 4.7.1 Register Keep registration forms as simple as possible whilst only asking for information that is necessary to complete the transaction. Sample website:¡¾ ¡¿ http://gooody.com.au/Register.aspx
- 47. 4.7.2 Login Either static embed into the web page or popup windows. Depends on the style your website is. Login here Sample website:¡¾ ¡¿ http://www.eacsoft.com/walkhand/login.aspx
- 48. 4.8 Wishlist
- 49. 4.9 Payment History 4.9.1 Order List 4.9.2 Order Detail
- 50. 4.10 Export in Excel Export in excel
- 51. 5. Promotion 5.1 Free Shipping 5.2 Combine Shipping 5.3 Clearance 5.4 Happy Hour 5.5 Product search by 5.6 Coupon Number 5.7 Customer Review 5.8 Product Ratings 5.9 Top rated Product 5.10 Love it
- 52. 5.1 Free Shipping A practical means of promotion Sample website:¡¾ ¡¿ http://www.hotdealsdirect.com.au/Freeshipping.aspx
- 54. 5.3 Clearance Sample website:¡¾ ¡¿ http://www.hotdealsdirect.com.au/Clearance.aspx
- 55. 5.4 Happy Hour
- 56. 5.5 Product search by 5.5.1 Price Range 5.5.2 A to Z / Z to A 5.5.3 Lowest First 5.5.4 Highest First 5.5.5 Just listed Sample website:¡¾ ¡¿ http://www.hotdealsdirect.com.au/NewArrivals.aspx
- 57. 5.6 Coupon Number Enter coupon number
- 58. 5.7 Customer Review Sample website:¡¾ ¡¿ http://www.hotdealsdirect.com.au/ProductDetail.aspx?id=84
- 59. 5.8 Product Ratings Sample website:¡¾ ¡¿ http://www.hotdealsdirect.com.au/Reviews.aspx
- 60. 5.9 Top rated Product Sample website:¡¾ ¡¿ http://www.hotdealsdirect.com.au/Default.aspx
- 61. 5.10 Love it Sample website:¡¾ ¡¿ http://www.swallowformal.com.au/dress.aspx?id=526
- 62. Online Marketing ? Email Marketing ? Google Adwords ? SEO ? Social Network
- 63. Email Marketing Reach more people, more often, with the click of a button ? Easy to use email marketing platform ? Boost customer retention and repeat business ? Spread your message further than your website ? Keep your brand ¡°top of mind¡± ? Hundreds of professional email designs to choose from ? Plans available for any size business and any budget Existing Customer Based ? Most effective tool ? Build strong relationship ? Focusing on marketing message on those most likely to respond
- 64. Google Adwords Put your website at the top of the search results ? How it works? ¨C Pay per click (PPC) ? How much it cost? ? How long it takes? ? How can I manage?
- 65. SEO ? What is it? ¨C Put your website at the top of natural search results ? How it works? ¨C Optimizing ¨C Link building ? How much it cost? ¨C $5760 AUD Per Year ? How long it takes? ¨C 1 year minimum ? How can I trust? ¨C Trust the brand
- 66. Social Network ? Facebook ¨C Branding ? Twitter ¨C Voice ? Linked In ¨C Directory ? Google+ ¨C Not yet specified ? Wordpress ¨C Word yourself