This document summarizes trends in gender roles and relationships in 2011. It discusses how millennials have different views of gender than previous generations. Both men and women are redefining traditional roles at home and in the workplace. While gender stereotypes are breaking down, finding happiness and love remain high priorities for many.
The document discusses various macro trends that are expected to impact the world over the next decade, focusing on issues like environmental concerns, health risks of emerging technologies, and the significance of hyperlocal media. It highlights the potential business opportunities presented by these trends, such as the demand for water-efficient products and the evolution of social interactions through technology. Overall, the piece emphasizes the need for businesses to adapt and innovate in response to these societal shifts.
Este documento presenta un ejemplo de tarea de un estudiante donde se le pide buscar dos ejemplos de WebQuest y dos ejemplos de MiniQuest, y referenciarlos. El estudiante proporciona cuatro ejemplos, dos de cada tipo, incluyendo el nombre, la localizaci坦n en l鱈nea, el tema y el autor cuando est叩 disponible.
The document discusses how love, romance, and sex have changed in the digital age. It notes that while such topics used to be private, mass media exposed people to new ideas and images that influenced relationships. The rise of the internet and social media in particular has given people unrestricted access to intimate content and connections with others online. Some key findings from a survey include that one-third believe online romantic relationships are possible, many know of relationships that started online, and over 20% of men and 10% of women reported having a romantic online relationship. Both discussions and images online influence views of sex, especially for men, but images have a bigger impact overall. People are ambivalent about whether online relationships take pressure off or distract from
The document discusses the implications of the Supreme Court's ruling in Citizens United v. Federal Election Commission, which allows corporations and unions to spend unlimited money on political advertisements, equating their spending rights with those of individuals. It highlights the potential effects on campaign financing, the risks for companies appearing partisan, and legislative responses to the ruling. Key arguments from both the majority and dissenting justices are presented, along with insights on how the decision may shape future elections and political strategies.
The document discusses several trends that may emerge in the future, including:
1. Life apprenticeships from ages 19-29 to prepare for lifelong reinvention.
2. Domestic partnerships formed for healthcare and tax benefits.
3. Homeschooling increasing through online resources and social media.
4. Monitoring fatigue as an increasingly discussed condition.
The document discusses 7 trends to watch in 2012:
1. People power and social media empowering both individuals and large organizations.
2. The always connected millennial generation reshaping notions of time and place.
3. Increased focus on privacy as people limit what they share online.
4. The rise of hyperlocal and location-based content and apps while universal interests remain.
5. PR professionals needing a wide range of skills to adapt to changing media landscapes.
6. Fragmented approaches to health and wellness combining scientific and alternative approaches.
7. A turn toward optimism and hopeful stories to boost consumer sentiment.
This document discusses six key trends in Western Europe: 1) Continuing optimism despite economic crises, with companies focusing on culture and communities. 2) Growing austerity and frugality as lavish consumption declines. 3) Embracing imperfection over perfection. 4) Increasing urbanization as cities offer opportunities. 5) Addressing climate change through weather prediction and dealing with effects. 6) Sustained luxury market through technology and temporary pop-up stores.
The document discusses emerging trends in advertising and public relations that emphasize the need for businesses to adapt and innovate in a rapidly changing landscape. Key trends include the hybridization of PR roles, the importance of creating engaging content, and the shifting dynamics created by technology and local-global interactions. It highlights the growing relevance of interactive and hopeful storytelling in PR, along with the challenges posed by changing consumer behaviors and preferences.
Deciphering Consumer Trends and Their Impact on the Outdoor IndustryHavasPR
油
The document discusses consumer trends and their implications for the outdoor industry, highlighting the necessity of understanding these trends to develop effective brand strategies. Key trends include the need for reassurance in outdoor activities, the integration of technology and connectivity in outdoor experiences, and the increasing significance of sustainability and water resources. The author emphasizes the importance of adapting to consumer behaviors and fostering a hands-on approach to engagement with the outdoors.
Health, Media and Marketing: Trends for 2014HavasPR
油
The document discusses key health, media, and marketing trends expected for 2014, emphasizing the importance of recognizing and analyzing trends to drive future strategies. Notable predictions include a shift in healthcare towards long-term life care, advancements in technology enabling home monitoring, and transformations in media consumption due to mobile devices. Additionally, it highlights the significance of big data, mobile marketing, and changes in consumer behavior that will influence brand marketing.
The document discusses the importance of CEO reputation and personal branding in the business world. It emphasizes that attention-seeking behaviors are crucial for media and corporate visibility, suggesting that CEOs should strengthen their narratives and authenticity. Additionally, it explores the need for personal branding, asserting that CEOs must adapt to leverage their reputations effectively.
The document discusses how technology and social media have transformed the landscape of storytelling and journalism, emphasizing the rise of real-time content and the blurring of fictional and non-fictional narratives. It highlights the importance of engaging and imperfect content, personal branding, and participatory reporting, showcasing how citizen journalism and social media have changed news dissemination. The need for creativity in crafting and reshaping news is also stressed, acknowledging the inevitability of leaks in the 21st-century media environment.
The document discusses millennials, a global generation characterized by their age range of approximately 18 to 34, diverse backgrounds, and distinct shopping behaviors influenced by economic factors. They exhibit cautious spending habits, seeking value and authenticity in brands while also valuing social responsibility, and they heavily rely on mobile technology for product research and purchasing decisions. As the largest cohort in the U.S., their preferences will significantly affect retail strategies and marketing approaches.
1. The document discusses 15 trends related to marketing to women around the world. It focuses on trends in the Gulf region as well as worldwide.
2. Some of the key trends discussed include: the growing perception that society has become too obsessed with youth; more women obtaining higher education globally and becoming smarter faster than men; and an increasing number of single women ("singletons") choosing to not marry or have families, especially in Western countries.
3. The document provides analysis of each trend and implications for marketers, emphasizing the need to recognize changing demographics and address the anxieties and values of women consumers.
The document outlines ten trends for the future of cycling, focusing on health, technology, consumer behavior, and environmental consciousness. It emphasizes the importance of trendspotting to identify opportunities for bicycle retailers and suggests ways to engage with consumers to promote cycling. Overall, it argues that bicycles are well-positioned to meet evolving consumer needs and contribute to a social revolution centered on healthier and more sustainable lifestyles.
April 2012: Marian Salzman (Havas PR CEO) speech given at Eller College of Management, University of Arizona. Spots five key trends for Western Europe by examining various criteria.
The Teenage Girl as Consumer and CommunicatorHavasPR
油
The document discusses findings from a survey of 100 American teenage girls aged 13 to 18 conducted in November 2009. Some key findings include:
- Teenage girls spend purposefully online, knowing what they are looking for, which is mainly keeping in touch with friends through social media.
- They are selective about what brands and trends they follow and prefer to actively seek out sales and deals from brands rather than being passively marketed to.
- They share new brand or shopping information mainly through one-on-one communication like texting rather than broadcasting on social media. Intimacy with a small circle of close friends is important.
- They prefer to shop in physical stores so they can see and touch items, and enjoy
The document summarizes findings from a survey conducted by Euro RSCG Worldwide of 500 Americans. Key findings include:
1) American women report higher levels of worry across many issues than American men, including concerns about health care, crime, aging problems, and loss of trusted leaders. Women feel many losses from modern life more acutely than men.
2) Both American men and women named running out of money as their biggest worry about aging. However, women showed higher levels of worry than men for almost all other aspects of aging.
3) Compared to a decade ago, Americans' views on politics, the economy, and the American Dream have experienced major shifts. Events like 9/11, the
The document discusses the evolution of trendspotting and public relations, focusing on the role of social media in shaping how news is crafted and consumed. Marian Salzman emphasizes the importance of understanding human behavior and adopting a trendspotting mindset in PR, advocating for a new discipline termed 'newscrafting' that blends journalism and PR practices. As media consumption shifts from traditional channels to social platforms, PR professionals are encouraged to create engaging and relevant content that resonates with audiences.
The white paper examines the relationship between millennials and social media, highlighting that millennials, as digital natives, engage with social media more comfortably than older generations, who often view it with skepticism. The document presents findings from a survey conducted across several countries, indicating a significant frequency of social media use among millennials for maintaining relationships. It argues that social media is a defining characteristic of the millennial generation, influencing their identity and interactions in the modern world.
The white paper discusses the evolution of social media in the United States, based on a survey of 1,228 Americans, and highlights the impact of social media on personal relationships and marketing strategies. It explores the rise of social media platforms, their interaction capabilities, and the concept of hyperlocalism, emphasizing the blending of online and offline interactions. The paper concludes that while social media cannot replace traditional forms of communication, they are now essential in any communication strategy where digital media is accessible.
American homes are changing to adapt to shifting family structures and economic realities. More families now include multiple generations living together in larger homes designed for interaction and caregiving needs. As the economy forces Americans to spend more time at home, homes are becoming destinations for entertainment, socializing, and self-expression. Smaller homes are gaining popularity as a sustainable option, utilizing space efficiently and resources like solar power. The future of home centers on multi-generational and environmentally friendly designs that meet evolving family and social needs.
Compare two leading press release distribution platforms to discover which delivers superior European market penetration for your news.
When it comes to European press release distribution, market penetration can make or break your continental expansion strategy. The difference between reaching targeted European decision-makers versus generic global distribution can determine your campaign's regional success. But with distribution services claiming "worldwide reach," how do you identify true European market effectiveness?
Today we're comparing ANewswire's AI-powered global network against OpenPR's Germany-based free distribution platform. One promises comprehensive European coverage across 180+ countries including all EU markets, while the other offers German-focused distribution with European extensions. But which platform actually delivers more effective European reach for your investment?
Let's dive deep into European network coverage, regional media relationships, and market-specific effectiveness to find out which gives you the most powerful European distribution presence.
The document discusses 7 trends to watch in 2012:
1. People power and social media empowering both individuals and large organizations.
2. The always connected millennial generation reshaping notions of time and place.
3. Increased focus on privacy as people limit what they share online.
4. The rise of hyperlocal and location-based content and apps while universal interests remain.
5. PR professionals needing a wide range of skills to adapt to changing media landscapes.
6. Fragmented approaches to health and wellness combining scientific and alternative approaches.
7. A turn toward optimism and hopeful stories to boost consumer sentiment.
This document discusses six key trends in Western Europe: 1) Continuing optimism despite economic crises, with companies focusing on culture and communities. 2) Growing austerity and frugality as lavish consumption declines. 3) Embracing imperfection over perfection. 4) Increasing urbanization as cities offer opportunities. 5) Addressing climate change through weather prediction and dealing with effects. 6) Sustained luxury market through technology and temporary pop-up stores.
The document discusses emerging trends in advertising and public relations that emphasize the need for businesses to adapt and innovate in a rapidly changing landscape. Key trends include the hybridization of PR roles, the importance of creating engaging content, and the shifting dynamics created by technology and local-global interactions. It highlights the growing relevance of interactive and hopeful storytelling in PR, along with the challenges posed by changing consumer behaviors and preferences.
Deciphering Consumer Trends and Their Impact on the Outdoor IndustryHavasPR
油
The document discusses consumer trends and their implications for the outdoor industry, highlighting the necessity of understanding these trends to develop effective brand strategies. Key trends include the need for reassurance in outdoor activities, the integration of technology and connectivity in outdoor experiences, and the increasing significance of sustainability and water resources. The author emphasizes the importance of adapting to consumer behaviors and fostering a hands-on approach to engagement with the outdoors.
Health, Media and Marketing: Trends for 2014HavasPR
油
The document discusses key health, media, and marketing trends expected for 2014, emphasizing the importance of recognizing and analyzing trends to drive future strategies. Notable predictions include a shift in healthcare towards long-term life care, advancements in technology enabling home monitoring, and transformations in media consumption due to mobile devices. Additionally, it highlights the significance of big data, mobile marketing, and changes in consumer behavior that will influence brand marketing.
The document discusses the importance of CEO reputation and personal branding in the business world. It emphasizes that attention-seeking behaviors are crucial for media and corporate visibility, suggesting that CEOs should strengthen their narratives and authenticity. Additionally, it explores the need for personal branding, asserting that CEOs must adapt to leverage their reputations effectively.
The document discusses how technology and social media have transformed the landscape of storytelling and journalism, emphasizing the rise of real-time content and the blurring of fictional and non-fictional narratives. It highlights the importance of engaging and imperfect content, personal branding, and participatory reporting, showcasing how citizen journalism and social media have changed news dissemination. The need for creativity in crafting and reshaping news is also stressed, acknowledging the inevitability of leaks in the 21st-century media environment.
The document discusses millennials, a global generation characterized by their age range of approximately 18 to 34, diverse backgrounds, and distinct shopping behaviors influenced by economic factors. They exhibit cautious spending habits, seeking value and authenticity in brands while also valuing social responsibility, and they heavily rely on mobile technology for product research and purchasing decisions. As the largest cohort in the U.S., their preferences will significantly affect retail strategies and marketing approaches.
1. The document discusses 15 trends related to marketing to women around the world. It focuses on trends in the Gulf region as well as worldwide.
2. Some of the key trends discussed include: the growing perception that society has become too obsessed with youth; more women obtaining higher education globally and becoming smarter faster than men; and an increasing number of single women ("singletons") choosing to not marry or have families, especially in Western countries.
3. The document provides analysis of each trend and implications for marketers, emphasizing the need to recognize changing demographics and address the anxieties and values of women consumers.
The document outlines ten trends for the future of cycling, focusing on health, technology, consumer behavior, and environmental consciousness. It emphasizes the importance of trendspotting to identify opportunities for bicycle retailers and suggests ways to engage with consumers to promote cycling. Overall, it argues that bicycles are well-positioned to meet evolving consumer needs and contribute to a social revolution centered on healthier and more sustainable lifestyles.
April 2012: Marian Salzman (Havas PR CEO) speech given at Eller College of Management, University of Arizona. Spots five key trends for Western Europe by examining various criteria.
The Teenage Girl as Consumer and CommunicatorHavasPR
油
The document discusses findings from a survey of 100 American teenage girls aged 13 to 18 conducted in November 2009. Some key findings include:
- Teenage girls spend purposefully online, knowing what they are looking for, which is mainly keeping in touch with friends through social media.
- They are selective about what brands and trends they follow and prefer to actively seek out sales and deals from brands rather than being passively marketed to.
- They share new brand or shopping information mainly through one-on-one communication like texting rather than broadcasting on social media. Intimacy with a small circle of close friends is important.
- They prefer to shop in physical stores so they can see and touch items, and enjoy
The document summarizes findings from a survey conducted by Euro RSCG Worldwide of 500 Americans. Key findings include:
1) American women report higher levels of worry across many issues than American men, including concerns about health care, crime, aging problems, and loss of trusted leaders. Women feel many losses from modern life more acutely than men.
2) Both American men and women named running out of money as their biggest worry about aging. However, women showed higher levels of worry than men for almost all other aspects of aging.
3) Compared to a decade ago, Americans' views on politics, the economy, and the American Dream have experienced major shifts. Events like 9/11, the
The document discusses the evolution of trendspotting and public relations, focusing on the role of social media in shaping how news is crafted and consumed. Marian Salzman emphasizes the importance of understanding human behavior and adopting a trendspotting mindset in PR, advocating for a new discipline termed 'newscrafting' that blends journalism and PR practices. As media consumption shifts from traditional channels to social platforms, PR professionals are encouraged to create engaging and relevant content that resonates with audiences.
The white paper examines the relationship between millennials and social media, highlighting that millennials, as digital natives, engage with social media more comfortably than older generations, who often view it with skepticism. The document presents findings from a survey conducted across several countries, indicating a significant frequency of social media use among millennials for maintaining relationships. It argues that social media is a defining characteristic of the millennial generation, influencing their identity and interactions in the modern world.
The white paper discusses the evolution of social media in the United States, based on a survey of 1,228 Americans, and highlights the impact of social media on personal relationships and marketing strategies. It explores the rise of social media platforms, their interaction capabilities, and the concept of hyperlocalism, emphasizing the blending of online and offline interactions. The paper concludes that while social media cannot replace traditional forms of communication, they are now essential in any communication strategy where digital media is accessible.
American homes are changing to adapt to shifting family structures and economic realities. More families now include multiple generations living together in larger homes designed for interaction and caregiving needs. As the economy forces Americans to spend more time at home, homes are becoming destinations for entertainment, socializing, and self-expression. Smaller homes are gaining popularity as a sustainable option, utilizing space efficiently and resources like solar power. The future of home centers on multi-generational and environmentally friendly designs that meet evolving family and social needs.
Compare two leading press release distribution platforms to discover which delivers superior European market penetration for your news.
When it comes to European press release distribution, market penetration can make or break your continental expansion strategy. The difference between reaching targeted European decision-makers versus generic global distribution can determine your campaign's regional success. But with distribution services claiming "worldwide reach," how do you identify true European market effectiveness?
Today we're comparing ANewswire's AI-powered global network against OpenPR's Germany-based free distribution platform. One promises comprehensive European coverage across 180+ countries including all EU markets, while the other offers German-focused distribution with European extensions. But which platform actually delivers more effective European reach for your investment?
Let's dive deep into European network coverage, regional media relationships, and market-specific effectiveness to find out which gives you the most powerful European distribution presence.
AIO Hurting Traffic? How To Identify True Loss With GA4, GSC & Rank TrackingSearch Engine Journal
油
Wondering if AI Overviews are stealing your clicks?
Are these AI answer engines eating into our traffic, or just changing the shape of it?
Googles AI Overviews now appear on up to 40% of search queries, but what impact are they really having?
The info in this webinar will help you find out.
Stop Guessing. How To Measure AIOs Real Impact
Watch us as we explore the three main tools that can help you:
-Separate AIO traffic from traditional organic traffic.
-Assess the damage done to your old SEO strategy.
-Create a modern AIO SEO strategy with your unique findings.
In this tactical session, Tom Capper, Sr. Search Scientist at STAT, will walk you through a practical framework for assessing AIO impact using three tools you already rely on.
Youll learn to pinpoint if, where, and how AIOs affect your traffic so that you can respond with clarity, not guesswork.
Start Measuring the Real Impact of AIOs on SERPs Today
Dont rely on assumptions.
ANewswire vs SBWire_ Which Platform Is Better for Nonprofits and NGOshttps://anewswire.com/
油
Compare two press release distribution platforms to discover which delivers superior value and mission-focused features for nonprofit organizations building awareness and driving social impact.
When it comes to nonprofit communications, choosing the right press release distribution platform determines whether your mission-critical messages reach donors, volunteers, and stakeholders versus disappearing into commercial noise that dilutes your social impact. The difference between platforms designed for nonprofit budgets and those optimized for commercial interests affects whether your communications investment advances your cause or drains precious resources from direct service delivery. But with distribution services offering vastly different pricing models and mission alignment, how do you identify genuine nonprofit-friendly value that amplifies your organization's voice?
ANewswire vs Marketwired_ Which Platform Serves Tech Startups Betterhttps://anewswire.com/
油
Compare two press release distribution platforms to discover which delivers superior value and features for tech startups building their market presence.
When it comes to tech startup communications, choosing the right press release distribution platform can make the difference between burning through precious funding versus building cost-effective brand awareness that drives growth. The gap between platforms designed for enterprise budgets and those optimized for startup needs determines whether your communications investment accelerates or hinders your company's trajectory. But with distribution services offering vastly different pricing models and feature sets, how do you identify genuine startup-friendly value?
Marketing Graphics for BTU Protocol & Bonitasoftsohamdatta047
油
These are original social media posts I created for BTU Protocol and Bonitasoft, featuring promotional graphics, event announcements, and campaign visuals.
They showcase my skills in graphic design, social media marketing, and content strategycrafted to increase engagement, drive traffic, and build brand identity. Each post was tailored for platforms like Twitter, Facebook, Instagram, and LinkedIn, with attention to visual storytelling and audience targeting.
Benefits of Hiring a Professional Content Marketing AgencySubstrate Media
油
Hiring a Content Marketing Agency brings expert strategy, high-quality content, and consistent branding to your business. It saves time, boosts online visibility, and drives more traffic and leads. A professional Content Marketing Agency helps you stay ahead of competitors with up-to-date trends and data-driven resultsall while letting you focus on your core business.
Visit here - https://www.substratemedia.com.au/content-marketing
Bonita 2022.1 Release Campaign New Features & Marketing Assetssohamdatta047
油
This collection showcases the social media posts and marketing materials created to promote the Bonita 2022.1 software release. Highlighting new features and improvements, these campaigns were designed to engage the developer community and customers through clear, compelling visuals and messaging. The materials include promotional graphics, announcements, and content tailored for platforms like LinkedIn, Twitter, and Facebook to maximize reach and user awareness of Bonitas latest innovations.
SWOCC 30 jaar 11 juni - presentatie Roeland DietvorstSWOCC
油
Giep geloofde sterk dat merken vooral bestaan in het brein van de consument. Daarom vertelde Roeland Dietvorst(Strategisch consultant & Neurowetenschapper) over neurowetenschappelijke inzichten in merken en merkcommunicatie.
Discover effective strategies for creating product press releases that grab attention, generate buzz, and boost your business visibility.
Creating a powerful press release for your product launch can make all the difference in your marketing success. While many business owners feel nervous about writing press releases, the process becomes much easier with the right approach and a bit of practice.
A compelling product press release includes several key components: an attention-grabbing headline, a strong opening paragraph, informative body content, and a clear company description. Understanding these elements helps you craft press releases that journalists want to read and share.
When you announce a new product, you need to highlight what makes it special and why people should care. A well-written press release puts your product in the spotlight and creates excitement around your brand.
So what makes a great product press release? And how can you write one that gets results? In this article, we walk you through the entire process and even provide tips specifically for product announcements. Read on to learn how to write an effective product press release or use the links below to navigate the article.
For communications professionals, creating PR content that journalists actually use has become increasingly challenging. With newsrooms shrinking and journalists facing mounting pressure to produce more content with fewer resources, PR materials that don't immediately demonstrate value are quickly discarded.
Most PR content fails because it prioritizes company messaging over journalistic needs. According to the 2025 Cision Media Survey, journalists report that 78% of PR materials they receive lack the essential elements required for story development.
Here's how to create PR content that journalists will actually use.
Instagram SEO Hack: How to Get Found, Followed, and Finally Feel FamousAvinash Chandra
油
Instagram SEO is no longer optionalit's the key to being found by your ideal audience without relying solely on paid ads. In this blog, we break down everything you need to know about optimizing your Instagram presence to maximize organic reach and engagement. From setting up a keyword-rich profile that communicates who you are, to crafting captions that naturally rank for search terms, this post is your guide to treating Instagram like the discovery engine it has become. Learn how to structure your bio with searchable keywords, select hashtags strategically using a mix of broad and niche tags, and make the most of alt text and location tagging to increase visibility. Understand how Instagrams algorithm favors engagement signals like saves, shares, and commentsand how to encourage them. We also dive into the overlooked but powerful SEO value of Reels and video content, including how keywords in your transcripts and on-screen text impact discovery. If youve ever felt stuck wondering why your content isnt getting the traction it deserves, it might not be your contentit might just be that it's not optimized for search. This blog walks you through practical tips on how to analyze whats working using Instagram Insights, how to improve your post discoverability through smart formatting, and how to turn your profile into a lead-generating machine. With Instagram increasingly functioning like a visual search engine, the brands that optimize are the ones that stand out. Whether you're a creator, small business, or marketer, this post will help you rank better, reach more people, and grow faster. No fluffjust actionable Instagram SEO strategies you can start using today.
The Ultimate Guide to Dominating Local Markets: National Brand Strategies for...KHM Anwar
油
National advertising campaigns with big budgets can reach many platforms quicker than local ones.
However, local marketing is flexible. If a parade takes place or there is a sudden storm, franchise owners can change their messages fast.
In contrast, national strategies move slowly. Any last-minute changes require days or even weeks of meetings and bureaucracy. This lag can result in lost money and attention.
Neighborhood ads have engagement rates around 20% higher than national ads. This is due to their smaller target audience.
Faster feedback on what works and what does not is loved by investors.
Understanding local markets helps national brands grow. Good data show when, where, and why actions need to be taken.
Studying consumers at the zip-code level uncovers spending habits that spreadsheets miss. Retailers with such insights make successful product launches and establish deep roots.
Payday Promotions Appeal-National Brand Strategies
Demographic profiles of the target groups guide messaging. Flashy payday promotions appeal to young professionals in cities, while big discounts entice multiple generations in suburbs on lawn equipment.
So stores have to know how to cater to peoples shopping habits.
A shop near a late-night supermarket might want a speedier delivery, but one close to a subway could use click-and-collect services. Its crucial to pay attention to these variations.
Products Based on Local Demand-National Brand Strategies
According to surveys conducted, 73% of shoppers feel more comfortable with stores that offer products based on local demand, so tracking transformative trends can aid retailers in making the necessary modifications.
This entails being aware of:
Weekends with fairs held in the district,
Hot summer days that increase ice cream sales,
Fluctuations in job opportunities,
Opening new outlets and
Local tastes regarding music, food, and languages spoken.