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E-commerce

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This document discusses an economics project on e-commerce. The group members listed are Gargi Mangal, Harshit Jindal, Jaiks Eapen, Kanika khandelwal, Kushagra Gour, and Kartikeya Chauhan. It then provides definitions and overviews of electronic commerce and factors that affect both the demand and supply sides of e-commerce, including technology, mobility, convenience, artificial intelligence, price, location, and the COVID-19 pandemic.

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ECONOMICS PROJECT Group Members are:- Gargi Mangal Harshit Jindal Jaiks Eapen Kanika khandelwal Kushagra Gour Kartikeya Chauhan https://docs.google.com/presentatio n/d/1r7fYmBdikqKPUlujksdNt4GKS IMa5ye- igldzXaAIpk/edit?usp=sharing
E-COMMERCE Electronic commerce or e-commerce is a business model that lets firms and individuals buy and sell things over the internet. Electronic commerce draws on technologies such as mobile commerce, electronic fund transfer, supply chain management,internet marketing, online transaction processing etc.
E-commerce
FACTORS AFFECTING DEMAND
Technology Infrastructure Better Internet connectivity Expansion of network for B2B,B2C,C2C,C2B commerce Mobility : Invention of smartphone, tablets major trigger for e-commerce industry 500 million Indians have smartphones Cheap and affordable
Ease and Convenience; Digital Transformation Wide Variety No need of Physical Stores Speed and Reliability Better shopping experience Digital marketing : Facebook , Twitter , Content marketing Website Performance Optimization
Artificial Intelligence Ability to collect data and predicting consumer behavior Google Lens : detect an object in Front of camera and gives the platform to buy it. Chat bots : Computer program designed to simulate conversation with human users.
Price: Factors affecting price include Product Cost Taxes Discounts Competition Convenience: These are factors such as Online Reviews Refund/Return Policy Loyalty
Location: Increasing demand in tier 2 and tier 3 cities. 53% Y-o-Y growth in E-commerce adoption in Tier 3 market. Initiatives like Vernacular Languages and last mile delivery. Pandemic: Increase in First-time E-commerce users in India. Online food ordering platforms introducing contactless delivery process. Boom in gaming and OTT platforms
FACTORS AFFECTING SUPPLY
Technology Infrastructure: A technological improvement that reduces costs of production will shift supply to the right, causing a greater quantity to be produced at any given price. Government Initiative: Government subsidies reduce the cost of production and increase supply at every given price, shifting supply to the right.
Transportation: A growth of the transport demand increases the load factor of a transport network until transport supply is reached. Demand Volatility: It is rapid and unpredictable demand Product Life Cycle: It is the life of the product.
E-commerce

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E-commerce

  • 1. ECONOMICS PROJECT Group Members are:- Gargi Mangal Harshit Jindal Jaiks Eapen Kanika khandelwal Kushagra Gour Kartikeya Chauhan https://docs.google.com/presentatio n/d/1r7fYmBdikqKPUlujksdNt4GKS IMa5ye- igldzXaAIpk/edit?usp=sharing
  • 2. E-COMMERCE Electronic commerce or e-commerce is a business model that lets firms and individuals buy and sell things over the internet. Electronic commerce draws on technologies such as mobile commerce, electronic fund transfer, supply chain management,internet marketing, online transaction processing etc.
  • 5. Technology Infrastructure Better Internet connectivity Expansion of network for B2B,B2C,C2C,C2B commerce Mobility : Invention of smartphone, tablets major trigger for e-commerce industry 500 million Indians have smartphones Cheap and affordable
  • 6. Ease and Convenience; Digital Transformation Wide Variety No need of Physical Stores Speed and Reliability Better shopping experience Digital marketing : Facebook , Twitter , Content marketing Website Performance Optimization
  • 7. Artificial Intelligence Ability to collect data and predicting consumer behavior Google Lens : detect an object in Front of camera and gives the platform to buy it. Chat bots : Computer program designed to simulate conversation with human users.
  • 8. Price: Factors affecting price include Product Cost Taxes Discounts Competition Convenience: These are factors such as Online Reviews Refund/Return Policy Loyalty
  • 9. Location: Increasing demand in tier 2 and tier 3 cities. 53% Y-o-Y growth in E-commerce adoption in Tier 3 market. Initiatives like Vernacular Languages and last mile delivery. Pandemic: Increase in First-time E-commerce users in India. Online food ordering platforms introducing contactless delivery process. Boom in gaming and OTT platforms
  • 11. Technology Infrastructure: A technological improvement that reduces costs of production will shift supply to the right, causing a greater quantity to be produced at any given price. Government Initiative: Government subsidies reduce the cost of production and increase supply at every given price, shifting supply to the right.
  • 12. Transportation: A growth of the transport demand increases the load factor of a transport network until transport supply is reached. Demand Volatility: It is rapid and unpredictable demand Product Life Cycle: It is the life of the product.