E-Commerce transgressif : vendre grâce à internet… sans boutique ?
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La vente en ligne est devenue, en l'espace de quelques années, un enjeu incontournable pour de nombreuses entreprises. Complément à la vente en magasin pour les uns, unique fenêtre d'opportunités commerciales pour d'autres, les manières de vendre en ligne sont multiples. Les risques et les pièges aussi. A commencer par celui qui consiste à croire qu'il n'est possible de vendre sur Internet qu'en disposant d'un site e-commerce, parfois complexe et couteux. Outre les tendances liées à l'e-commerce, découvrez comment vous pouvez facilement vous démarquer et vendre en ligne même sans avoir de (e-)boutique.
E-Commerce transgressif : vendre grâce à internet… sans boutique ?
- 1. E-Commerce transgressif Vendre en ligne sans boutique Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 1
- 2. Contexte Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 2
- 3. Quelques chiffres Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 3
- 4. Et pire encore Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 4
- 5. La Belgique francophone, plus spécialement la Wallonie, perd des centaines de millions d'euros par an au profit des cyber-commerçants étrangers, particulièrement les frontaliers (la France notamment) www.awt.be Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 5
- 6. Le problème n’est pas la vente en ligne… Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 6
- 7. Les vraies questions à vous poser Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 7
- 8. Bien démarrer Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 8
- 9. Identifier les façons de faire Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 9
- 10. Choisir les canaux Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 10
- 11. Considérer la transgression Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 11
- 12. Aller plus loin Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 12
- 13. Besoins, anticipation et planification Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 13
- 14. Envies, confiance et action Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 14
- 15. Conversion, engagement et nonline Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 15
- 16. 3 tendances à appliquer Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 16
- 17. Sans frontières Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 17
- 18. Effet ROPO, web-to-store et click&collect Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 18
- 19. L’omnicanal comme ultime expérience Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 19
- 20. Fred Colantonio +32 486 99 58 68 contact@fredcolantonio.com www.fredcolantonio.com Photo pro : Stéphane Laruelle Crédit images : www.sxc.hu Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 20