EcoMOTO Takeback is a program that encourages customers to recycle their end-of-life electronic devices to reduce e-waste. Around 100 million cell phones are retired each year in the US, but only a small percentage are recycled, despite the importance of recycling to protect the environment from hazardous materials. The program suggests ways to reduce, reuse, and recycle electronics through purchasing decisions, upgrades, repairs, and donating or selling used devices to extend their lifespan rather than sending them to landfills.