Educomp
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Educomp Solutions struggled to stay relevant after initial success as India's largest educational company. Bangalore-based Sujana Convent School decided to enroll in Educomp's Smart Class program to modernize teaching, but later faced problems with the software and hardware and took legal action for poor service. Educomp's struggles epitomize the challenges of establishing new educational technology ventures in India, as the company began strongly but its expensive products were not affordable for many schools, and rising competition eroded Educomp's pricing power.
Educomp
- 2. About Author Manu Kaushik is the Author.
- 3. Introduction One of the poster boys of digital education, Educomp struggles to stay relevant after initial success. Educomp is Indias largest educational company
- 4. Cont Banglore based Sujana Convent School Decide to enroll for Educomp Solutions Smart class in its attempt to Modernize classroom teaching
- 5. Cont Launched in 2003 An innovative e-learning product Replacing conventional Teaching techniques
- 6. PROBLEMS Investing in New venture. Spending big Money on e-learning. Short of fund
- 7. Cont Problem faced with the software & hardware We wrote several emails & letters but did not get a satisfactory response. Taking legal action against Educomp
- 8. Cont In court we are not only one Sujana school cases education for poor services Educomps struggle epitomises
- 9. Cont Something the new government is very keen on Educomp began in 1994 CRT
- 10. Cont educomp company products are too expensive for middle level schools. School following into category of lower fees structure can not afford Educomp products
- 11. Why Educomp is struggling??? product was sold without keeping the end consumer(students) in mind. success of the product smart class promoted other companies to copy it.
- 12. Cont Rising competition and price concious schools affected the pricing of its products. Diversification into several other bussiness did not help.
- 13. It is beneficial for all school. Learning made easy. Less time required for better understanding the concepts. Helpful for elaborating knowledge & making learning interesting.
- 14. Cont No More Checking Homework Assignments. Smartclass helps the teacher to teach abstract curriculum concepts that are difficult for students to visualize or relate to. The teacher thus maintains the student's interest and engagement in learning inside the classroom.
- 15. Cont Learning with Educomp Online is fun and easy. Online lessons with animations, 3D and 2D multimedia modules, video tutorials and practice tests help comprehence and internalize abstract learning concepts.
- 16. Personal Evaluation Article was good. Easy to understand. We get to know about the new information.