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EGO RISK:
WHY INNOVATION FAILS
Teague Hopkins
@teaguehopkins
teague@teaguehopkins.com
1.Tech Risk
2.Market Risk
3.Ego Risk
e揃go - g - noun
a persons sense of self-esteem or self-
importance
e揃go - g - noun
a Latin and Greek word meaning I, often
used in English to mean the self,
identity or other related concepts.
e揃go - g - noun
the part of the mind that mediates
between the conscious and the
unconscious and is responsible for reality
testing and a sense of personal identity.
Reality
Testing
Ego risk: Why Innovation Fails - Teague Hopkins
Fundamental
Attribution
Error
Arrival
Fallacy
Guess the Rule
Confirmation
Bias
More Cognitive Biases
Survivorship
Bias
Sunk
Cost
Fallacy
Availability
Heuristic
Bandwagon Effect
Halo Effect
Hindsight Bias
Its worse for innovators
Uncertainty & Ambiguity
Trough of sorrow
How to Manage Ego Risk
Management:
First self, then team
Objectivity &
Mindfulness
Minimum Effective Dose
Habit Loop:
Cue, Routine, Reward
Management:
First self, then team
Team Ego Risks
Half-life of Enthusiasm
Hippo
Highest
Paid
Persons
Opinion
No one
ever got
鍖red for
picking
Helvetica
Zombie
Projects
Launch & Forget
Culture
Habit Loop:
Cue, Routine, Reward
Growing
Culture
Good Culture  Bad Culture
Free Beer
& Ping
Pong
Power
distance &
folkways
Folkways
Management is a Discipline
Hammonton
Photography
Arenamontanus
foxypar4
Fl仂仂d
Christiaan
Triebert
archer10 (Dennis)
Wendy Longo
photography
Muha
Shing Yan
RelaxingMusic
Meetup Central
Openeye
mcw026
Zimpenfish
Kolya
Cooky Yoon
ScoRDS
A440
Peter E. Lee
LuisJouJR
Wanderlinse
Arno Meintjes
Wildlife
The Logo Smith
Flying Jenny
Pro-Zak
Sky Noir
kennysarmy
Photo Thanks  Creative Commons
EGO RISK:
WHY INNOVATION FAILS
Teague Hopkins
@teaguehopkins
teague@teaguehopkins.com

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Ego risk: Why Innovation Fails - Teague Hopkins