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1 // EMPATHY MAP // problem statement

Shannon Delaney
Shannon Delaney

Joe, a recent graduate, is struggling to find employment and feels disappointed by his job search efforts to date. He lacks focus and direction in his career goals. While working for his father's architecture business, Joe does not feel he is gaining valuable experience or developing new skills. Joe acknowledges contradictions in his approach, such as emphasizing the importance of networking but not directly contacting hiring managers. He would benefit from identifying obstacles preventing him from taking proactive steps, and reflecting inward to discover his passions to guide his job search.

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STAKEHOLDER: (Joe) A na誰ve, timid new graduate, who lacks direction and has an unrealistic view of what it means to contribute to the workforce. SAY (literal) _ (senior show) it was my understanding that it was going to be a big opportunity to lead us to the next step - to getting a job after our degree _i was kind of relying on it too much, in hindsight. I was thinking Id get some interviews out if it that would lead me to an entry level job that would help me develop my career _(senior show) it was mostly parents. I only talked to a couple people that may or may not have been employers. I ended up not getting anyone contacting me (I brought a whole bunch of resumes and business cards) --- I was pretty disappointed about that. _luckily my dad has an architecture business of his own and he uses me to do architecture stuff, and also he has me do graphic design stuff for his business identity also, me working there enables him to offer work for his clients _(school) I figured there would be a lot of contacts through the program teachers alumni, people looking for entry-level employees. I wasn't expecting dream jobs, but something where I could get those 2-3 years of that beginning experience. _I wasn't focused towards anything specific, but maybe branding/identity or something with web. I was really open to whatever would come my way. I still am. _(Do you feel like you're getting any valuable experience where you are now?) No. I feel like Im not growing at all. Im using what I know, so at least Im not getting worse, but. I really wanted to be working with experienced designers and picking things up just by working with them. I don't expect too much responsibility, but learning by doing things for them. _We had a professional practice class that was really comprehensive in practice interviews, mailing all assignments to the prof. with personalized printed envelopes. He was stringentit was valuable, as a taste for higher standards in the professional world. Im not getting that now. _I feel like Im not putting to use the higher-level skills Ive learned there's only so much you can learn in school, and you really need to get out especially with a team.
_I don't know how the real world works yet. _Im applying to jobs not applying like crazy but Im applying to jobs that I feel I have a chance at that Im qualified for, that they'll actually contact me for. _for a while I was looking at different job websites, craigslist a lot of that, you're shifting through so much garbage. not legitimate career paths that could lead me somewhere. I don't feel like they're good places to look. _recently I started working at a temp agency where it can get me around and inside businesses, where i can talk to people and show my face, give my card. recently at a job I was at the other day, the supervisor was telling me that they had design positions open. so I gave her my card I applied for that job, I haven't heard back yet. _I always write a cover letter specific to the position and you always wanna at least, I always try to research the company so they know I know what they're like, at least a little bit. _so far I haven't applied directly to a person, to someone in charge of hiring in the dept. the closest thing to that is on some of the applications they'll ask you where you heard about the job, and I usually used to say online, but now Im realizing that networking can probably be a strong factor in getting noticed in the pile of resumes. saying you heard from such and such person, so theyre like, oh, how do they know so and so? _(application) so far it's pretty standard just the cover letter and my resume, and my resume has a link to my website. in my cover letter I tell them to make sure they check my website so they can see my portfolio. _one of my friends is a java script developer, and I designed a website for him, so luckily Ive had a little bit of experience with that and know the capabilities, like what the design constraints are. which, I feel, helps well, it hasn't helped me so far. Expectations Reality Interesting self-related actions of note
Some insights - Many of Joes actions are passive (done TO him, rather than BY him) and aimed for others, rather than himself. (ex. He has me do; working for him enables him; I research the company so they know.) - Joe emphasizes a lack of focus throughout his experience (and he points out that he isnt expecting a dream job, but I will say he doesnt have an idea of what his dream job would be) - Joe contradicts himself by saying he knows the importance of things like networking, yet his applications arent even directed to a specific person. - Another contradiction: Joe is frustrated, yet doesnt seem to feel it absolutely necessary to get a job. He isnt applying like crazy and cherry picking ones he deems hes qualified for or rather, what others may believe hes qualified for. Then says hes open to everything. - He admits he doesnt know what the real world is like, though he assumes value to certain things over others (mostly based on what school has taught him, even though hes already admitted that school has disappointed his expectations)
THINK/feel I dont have a clear idea of what I want to do. All I care about right now is getting employed. Its unfair that Im struggling I shouldnt have to work this hard to find a job. The ones in charge have failed me (school/teachers, employers) I wish I had a model to guide me. Someone should give me what I want without me having to tell them. Once I start working I will find what I want. I feel duped. I feel helpless. I will do whatever I am asked I feel desperate. I want someone to take care of me like my parents do. My passions are irrelevent. I am not good enough the way I am now. Being open to everything will improve chances of getting hired.
PROBLEM STATEMENT thought-process... ...NEEDS a way to understand the workforce, job availability, networking, what employers are looking for (social skills) (helps stakeholder get what he is immediately looking forThe Jobbut there is a deeper problem being ignored issue will continue to be perpetuated if we ) ...NEEDS a way to understand the outer limititations and how theyre affecting him internally (self-defining) (too vague; long-term importance but doesnt help stakeholder adequately solve the problem - reserve for therapist) Need is too vague. Insight seems too obvious. Whats in here, Can we go deeper? JOE NEEDS a way to identify the obstacles (patterns of behavior) that are keeping him from taking appropriate steps to getting a job BECAUSE he is creating self defeating habits (ie. staying within comfort zone, procrastinating, not networking) JOE NEEDS a way to reflect and build upon his own passions/interests BECAUSE he is basing all of his actions from the outward-in, instead of inward-out. (and, in doing so he sabotages his job search, his purpose... and the future of the world!)

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1 // EMPATHY MAP // problem statement

  • 1. STAKEHOLDER: (Joe) A na誰ve, timid new graduate, who lacks direction and has an unrealistic view of what it means to contribute to the workforce. SAY (literal) _ (senior show) it was my understanding that it was going to be a big opportunity to lead us to the next step - to getting a job after our degree _i was kind of relying on it too much, in hindsight. I was thinking Id get some interviews out if it that would lead me to an entry level job that would help me develop my career _(senior show) it was mostly parents. I only talked to a couple people that may or may not have been employers. I ended up not getting anyone contacting me (I brought a whole bunch of resumes and business cards) --- I was pretty disappointed about that. _luckily my dad has an architecture business of his own and he uses me to do architecture stuff, and also he has me do graphic design stuff for his business identity also, me working there enables him to offer work for his clients _(school) I figured there would be a lot of contacts through the program teachers alumni, people looking for entry-level employees. I wasn't expecting dream jobs, but something where I could get those 2-3 years of that beginning experience. _I wasn't focused towards anything specific, but maybe branding/identity or something with web. I was really open to whatever would come my way. I still am. _(Do you feel like you're getting any valuable experience where you are now?) No. I feel like Im not growing at all. Im using what I know, so at least Im not getting worse, but. I really wanted to be working with experienced designers and picking things up just by working with them. I don't expect too much responsibility, but learning by doing things for them. _We had a professional practice class that was really comprehensive in practice interviews, mailing all assignments to the prof. with personalized printed envelopes. He was stringentit was valuable, as a taste for higher standards in the professional world. Im not getting that now. _I feel like Im not putting to use the higher-level skills Ive learned there's only so much you can learn in school, and you really need to get out especially with a team.
  • 2. _I don't know how the real world works yet. _Im applying to jobs not applying like crazy but Im applying to jobs that I feel I have a chance at that Im qualified for, that they'll actually contact me for. _for a while I was looking at different job websites, craigslist a lot of that, you're shifting through so much garbage. not legitimate career paths that could lead me somewhere. I don't feel like they're good places to look. _recently I started working at a temp agency where it can get me around and inside businesses, where i can talk to people and show my face, give my card. recently at a job I was at the other day, the supervisor was telling me that they had design positions open. so I gave her my card I applied for that job, I haven't heard back yet. _I always write a cover letter specific to the position and you always wanna at least, I always try to research the company so they know I know what they're like, at least a little bit. _so far I haven't applied directly to a person, to someone in charge of hiring in the dept. the closest thing to that is on some of the applications they'll ask you where you heard about the job, and I usually used to say online, but now Im realizing that networking can probably be a strong factor in getting noticed in the pile of resumes. saying you heard from such and such person, so theyre like, oh, how do they know so and so? _(application) so far it's pretty standard just the cover letter and my resume, and my resume has a link to my website. in my cover letter I tell them to make sure they check my website so they can see my portfolio. _one of my friends is a java script developer, and I designed a website for him, so luckily Ive had a little bit of experience with that and know the capabilities, like what the design constraints are. which, I feel, helps well, it hasn't helped me so far. Expectations Reality Interesting self-related actions of note
  • 3. Some insights - Many of Joes actions are passive (done TO him, rather than BY him) and aimed for others, rather than himself. (ex. He has me do; working for him enables him; I research the company so they know.) - Joe emphasizes a lack of focus throughout his experience (and he points out that he isnt expecting a dream job, but I will say he doesnt have an idea of what his dream job would be) - Joe contradicts himself by saying he knows the importance of things like networking, yet his applications arent even directed to a specific person. - Another contradiction: Joe is frustrated, yet doesnt seem to feel it absolutely necessary to get a job. He isnt applying like crazy and cherry picking ones he deems hes qualified for or rather, what others may believe hes qualified for. Then says hes open to everything. - He admits he doesnt know what the real world is like, though he assumes value to certain things over others (mostly based on what school has taught him, even though hes already admitted that school has disappointed his expectations)
  • 4. THINK/feel I dont have a clear idea of what I want to do. All I care about right now is getting employed. Its unfair that Im struggling I shouldnt have to work this hard to find a job. The ones in charge have failed me (school/teachers, employers) I wish I had a model to guide me. Someone should give me what I want without me having to tell them. Once I start working I will find what I want. I feel duped. I feel helpless. I will do whatever I am asked I feel desperate. I want someone to take care of me like my parents do. My passions are irrelevent. I am not good enough the way I am now. Being open to everything will improve chances of getting hired.
  • 5. PROBLEM STATEMENT thought-process... ...NEEDS a way to understand the workforce, job availability, networking, what employers are looking for (social skills) (helps stakeholder get what he is immediately looking forThe Jobbut there is a deeper problem being ignored issue will continue to be perpetuated if we ) ...NEEDS a way to understand the outer limititations and how theyre affecting him internally (self-defining) (too vague; long-term importance but doesnt help stakeholder adequately solve the problem - reserve for therapist) Need is too vague. Insight seems too obvious. Whats in here, Can we go deeper? JOE NEEDS a way to identify the obstacles (patterns of behavior) that are keeping him from taking appropriate steps to getting a job BECAUSE he is creating self defeating habits (ie. staying within comfort zone, procrastinating, not networking) JOE NEEDS a way to reflect and build upon his own passions/interests BECAUSE he is basing all of his actions from the outward-in, instead of inward-out. (and, in doing so he sabotages his job search, his purpose... and the future of the world!)