際際滷

際際滷Share a Scribd company logo

Employees as Advocates - Extending the brand through Social - ArabNet Dubai 2014

Download as PPT, PDF
Istvan Busak
Istvan Busak

Presented Employees as Advocates: Extending the Brand through Social a joint IBM and OgilvyOne presentation with my client / colleague / friend Michael Therrien at ArabNet Digital Summit Dubai 2014 https://arabnet.me/conference/summit #ArabNetME twitter: @bushiur linkedin: https://www.linkedin.com/in/istvanbusak twitter: @Therrien linkedin: https://www.linkedin.com/in/therrienmichael

1 of 18
Employees as Advocates: Extending the brand through Social Michael Therrien Digital & Transformation Leader IBM Middle East & Africa linkedin.com/in/therrienmichael @therrien Istvan Busak Planning Director OgilvyOne Middle East linkedin.com/in/istvanbusak @bushiur
Employees as Advocates - Extending the brand through Social - ArabNet Dubai 2014
Employees as Advocates - Extending the brand through Social - ArabNet Dubai 2014
From Enable the IBMer Experiments with content on platforms & broadcast content To Enable in the context of our go-to-market programs. Optimize engagement
Employees as Advocates - Extending the brand through Social - ArabNet Dubai 2014
An International Social Enablement Ecosystem IBM Select Forward Thinker Digital IBMer Guidelines & Policy
Connections at IBM IBM Internal Social Network
IBM Social Computing Guidelines Written collaboratively with IBMers in 2006 Provides both permission and direction Clarifies roles for employees
Digital IBMer Hub Training & Guidelines
IBMs Social Strategy Driven by IBMs Biggest Asset (the IBMer) Favorable Selling Enviornment Social Business Program Effectiveness Market Interest Mindshare Listening Share of IBM Social Strategy/Marketing Plan Reach Engagement Amplification Conversion Social Program Readiness IBM SMEs & Social Properties
Employees as Advocates - Extending the brand through Social - ArabNet Dubai 2014
SMEs Drive Superior Conversion Results VS. Other Drive-To-Web SME bloggers are the 4th most effective tactic in terms of conversion rate (1 of 133 tactics which drove 5K+visits to ibm.com) 9% initiated registrations of ibm.com Tactics
SMEs Drive Superior Conversion Results VS. Other Drive-To-Web Tactics 55% 10K 58K 7X Increase in IBM SMEs visibility on external ibm.com pages Hours of education provided through the Digital IBMer initiative Views of Social Computing Guidelines Increase in conversion to action generated by engagement with trusted, credible SMEs in IBM Select
Employees as Advocates - Extending the brand through Social - ArabNet Dubai 2014
Employees as Advocates - Extending the brand through Social - ArabNet Dubai 2014
Employees as Advocates - Extending the brand through Social - ArabNet Dubai 2014
Employees as Advocates - Extending the brand through Social - ArabNet Dubai 2014
Thank You

More Related Content

Employees as Advocates - Extending the brand through Social - ArabNet Dubai 2014

  • 1. Employees as Advocates: Extending the brand through Social Michael Therrien Digital & Transformation Leader IBM Middle East & Africa linkedin.com/in/therrienmichael @therrien Istvan Busak Planning Director OgilvyOne Middle East linkedin.com/in/istvanbusak @bushiur
  • 4. From Enable the IBMer Experiments with content on platforms & broadcast content To Enable in the context of our go-to-market programs. Optimize engagement
  • 6. An International Social Enablement Ecosystem IBM Select Forward Thinker Digital IBMer Guidelines & Policy
  • 7. Connections at IBM IBM Internal Social Network
  • 8. IBM Social Computing Guidelines Written collaboratively with IBMers in 2006 Provides both permission and direction Clarifies roles for employees
  • 9. Digital IBMer Hub Training & Guidelines
  • 10. IBMs Social Strategy Driven by IBMs Biggest Asset (the IBMer) Favorable Selling Enviornment Social Business Program Effectiveness Market Interest Mindshare Listening Share of IBM Social Strategy/Marketing Plan Reach Engagement Amplification Conversion Social Program Readiness IBM SMEs & Social Properties
  • 12. SMEs Drive Superior Conversion Results VS. Other Drive-To-Web SME bloggers are the 4th most effective tactic in terms of conversion rate (1 of 133 tactics which drove 5K+visits to ibm.com) 9% initiated registrations of ibm.com Tactics
  • 13. SMEs Drive Superior Conversion Results VS. Other Drive-To-Web Tactics 55% 10K 58K 7X Increase in IBM SMEs visibility on external ibm.com pages Hours of education provided through the Digital IBMer initiative Views of Social Computing Guidelines Increase in conversion to action generated by engagement with trusted, credible SMEs in IBM Select