End study project: Collaborative consumption and neighborhoods
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This document proposes a service called Shikumen to build trust and encourage sharing between neighbors living in apartment buildings. The service would allow people to (1) connect with neighbors, (2) exchange services with one another, and (3) boost social relationships in their district. It includes mockups of the user interface and discusses how the service could be developed and funded. The goal is to recreate the spirit of traditional Shikumen neighborhoods in Shanghai and foster community through an online platform and offline sharing.
End study project: Collaborative consumption and neighborhoods
- 1. Micka谷l Deni辿 - 2011.02.22
- 2. t the contex
- 3. Local GLOBAL
- 4. Local GLOBAL
- 5. Local GLOBAL
- 6. GLOcal
- 10. d a is my playgroun Chin Start locally, and scale globally
- 11. d a is my playgroun Chin Start locally, and scale globally all do som ething sm Easier to
- 12. Globalization changed the way we consume things
- 14. BUY Kleenex USE Culture TRASH
- 16. ing the position
- 17. People dont necessarily want stuff but do want the benefits that this stuff fulfils. Rachel Botsman
- 18. 20TH CENTURY 21ST CENTURY CREDIT REPUTATION + + ADVERTISING COMMUNITY + + INDIVIDUAL SHARED OWNERSHIP ACCESS = = HYPER COLLABORATIVE CONSUMPTION CONSUMPTION
- 19. 20TH CENTURY 21ST CENTURY CREDIT REPUTATION + + ADVERTISING COMMUNITY + + INDIVIDUAL SHARED OWNERSHIP ACCESS = = HYPER COLLABORATIVE CONSUMPTION CONSUMPTION
- 20. DRIVERS CAUSING THE GROUNDSWELL P2P RESURGENCE ENVIRONMENTAL COST TECHNLOGIES Of COMMUNITY CONCERNS CONSCIOUSNESS
- 21. PRINCIPLES MAKE THE SYSTEMS WORK TRUST BETWEEN BELIEf IN IDLING CRITICAL STRANGERS COMMONS CAPACITY MASS
- 22. SYSTEMS PRODUCT SERVICE REDISTRIBUTION COLLABORATIVE SYSTEM MARKET LIfESTYLES
- 23. SYSTEMS PRODUCT SERVICE SYSTEM
- 24. SYSTEMS REDISTRIBUTION MARKET
- 25. SYSTEMS COLLABORATIVE LIfESTYLES
- 26. TRUST
- 27. Great opportunities in public services!
- 29. Where could I find trust in cities?
- 30. Where could I find trust in cities? Communities
- 31. NEIGHBORHOODS
- 32. SHIKUMEN APARTMENT BLOCKS
- 34. SHIKUMEN An architectural style for residential buildings in Shanghai combining Western and Chinese elements that first appeared in the 1860s.
- 35. SHIKUMEN share goods (public/private) trust and confidence autoregulation
- 36. PROBLEMS WHATS THE CHALLENGE? Create a public service based on Shikumen spirit for people living in apartment blocks.
- 37. How to build a Shikumen?
- 40. CONTROLED ACCESS many entries no sign up - free monitored
- 41. SHARED INSIDE SPACE big space circulation arborescence
- 43. SPREADING EffECT word of mouth crowd network
- 44. GOAL pride - Model Quarter - reward shikumen-esteem
- 45. The whole Shikumen experience - Model Quarter -
- 46. what is it?
- 47. Building trust online, sharing stuffs offline.
- 49. SERVICE
- 50. SERVICE
- 51. SERVICE
- 52. Start to build your local social network!
- 53. Start to build your local social network! 1. Be introduced to people who are living next to you 2. Exchange reciprocal service with your neighbors 3. Boost the social relationships within your district
- 54. Public Private no sign up need to be sign in access to the platform access to the platform participate
- 55. Public Private no sign up need to be sign in access to the platform access to the platform participate } transparency build trust
- 56. user interface
- 58. HOME
- 60. - you join the service in 2 steps - need to agree about the terms
- 64. ranking= total of services x 100 = ***% total of neighbords
- 65. Can locate where you are.
- 72. verified account
- 74. OWN PRIVATE PAGE
- 78. If people get stuck enlarge their research get it done thanks to community service
- 79. mockup
- 80. Please go to http://shikumen.mickaeldenie.fr/ to try the mockup, and follow this steps: (what is in bold works in the mockup, otherwise its description) 1. Scroll the page, guess what the service is about 2. Then, you want to see if your neighborhood is active, so you click on my neighborhood activities button 3. There is a map, and you can locate yourself, in order to define your neighborhood. Click on the locate me button (the map should load, and display your district) 4. Below, there is a frame with different tabs. Your place tab shows you the top active neighbors, the new neighbors and the last services done in your district. The worldwide tab shows you the top sharing neighborhoods, the top active neighbors and the new neighbors in the world. If you want to search and know more about a neighborhood, click on the + tab. 5. When youre on the worldwide tab, you can click on one of the neighborhood. for example, on Brooklyn. 6. You can click on view all, if you want to see more 7. Then, in 束Top active neighbors損, click on Andrew Borovsky to access to his profile 8. Now, you decide to sign in to the service (no need email or password, just click in sign in) 9. Here, you are on your own page. The map shows you your neighbors whore asking a service. If you want, you can reply to them by proposing a service in exchange. 10. Click on the other tab, to see what your neighbors are willing to do for you (their replies about what youve asked)
- 81. If you didnt succeed to follow the previous scenario (this is just a mockup) please go to this urls: - http://shikumen.mickaeldenie.fr/ - http://shikumen.mickaeldenie.fr/my_neighborhood_activities.php - http://shikumen.mickaeldenie.fr/neighborhood/Brooklyn_NYC-US.php - http://shikumen.mickaeldenie.fr/_/andrew_borovsky.php - http://shikumen.mickaeldenie.fr/_/mickael_denie.php
- 82. business model
- 83. key partners key activities value propositions customer relationships customer segments communities > trust platform development sharing/ renting / swaping / trading / ... neighbors free service networking between neighbors town council town council reduction of town councils cost advertisers key resources channels targered local ads software developers url designers sms via mobile phone cost streams REVENUE STREAMS platform development fees for ad space data storage costs (images/textes/...) subsidy form town council
- 84. whats next?
- 85. Business Angels? Startup Accelerator? Bootstrapping?
- 89. A Melting?
- 92. Thank you for your attention.