Enjoy The Chaos
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The document discusses how marketing and business are changing and embracing chaos. It argues that companies should focus on conversation and relationships with customers instead of traditional business approaches. Businesses are afraid of change, but the document advocates facing anarchy and enjoying the chaos of constant change, such as meeting customers on their own terms and using marketing as a natural presence without noise.
Enjoy The Chaos
- 1. Enjoy the chaos Henriette Weber Andersen, Li08
- 2. Whats vital for businesses and marketing these days?
- 3. We are a part of... ...the silent revolution
- 4. As part of the silent revolution I am battling emptyness Just like Bastian and Atreyu did in the never ending story
- 5. e normal business approach e business of busines is business Does it make sense anymore ?
- 6. So wheres the chaos ?
- 7. Everyting is changing... Marketing is changing too
- 8. What are the companies afraid of ?
- 10. Enjoy the chaos
- 11. As revolutionaries... ....We want conversation 鍖rst
- 12. (Businesses are the other way around)
- 13. We want a relationship
- 14. Preferably 1 on 1
- 15. You want a piece of me? Meet me where I am on my premises
- 16. No noise ! - please
- 17. (No noise = e鍖ective marketing) Marketing as natural presence
- 18. e internet is surroundings without a center
- 19. e consumer capitalism has already won ! now go do something radically and utterly di鍖erent !
- 20. ank you