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This document provides questions for an analysis of an organization in the airline industry. It asks the student to conduct a PESTEL analysis to identify key external factors influencing the industry, and then construct four scenarios for how the industry may evolve and what strategic implications each scenario would have for the organization.

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PESTEL analysis of the airline industry
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Five Forces FrameWork
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Questions 1. For an organisation of your choice, and carry out a PESTEL analysis and identify key drivers for change. 2. For the same organisation construct four scenarios for the evolution of its environment. What implications are there for the organisations strategy?

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