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Stephanie Troeth
@sniffles
Code & Creativity
Chattanooga, Tennessee
February 2014
Everyday
Storytelling
OMG Storytelling FTW!
Such story.
Very telling.
Wow.
Born here
Lived here
Living here
Grew up here
So, about this accent
Last spring, I was in
Avignon for a conference.
http://www.flickr.com/photos/alendri/4484158092/s
Steph Troeth: Everyday Storytelling [Feb 2014]
Steph Troeth: Everyday Storytelling [Feb 2014]
Steph Troeth: Everyday Storytelling [Feb 2014]
Steph Troeth: Everyday Storytelling [Feb 2014]
Steph Troeth: Everyday Storytelling [Feb 2014]
Steph Troeth: Everyday Storytelling [Feb 2014]
Steph Troeth: Everyday Storytelling [Feb 2014]
Stories are like flight
simulators for the brain.
!
 Made to Stick, Chip & Dan Heath.
Anecdotal version:
!
The airbnb apartment I am
staying in had a leak in the
kitchen sink.
Boring!
Fact!
I wasnt always a good
storyteller.
!
I had to learn it.
https://www.youtube.com/watch?v=oP3c1h8v2ZQ
The shape of stories
http://www.musik-therapie.at/PederHill/Structure&Plot.htm
Classic three-act structure
Act 1:
Setting it up.
What is the context?
Who is the main protagonist?
What does he or she desire?
!
(Who, what, why, how, where)
Dont bury the lead.
Act 2:
Conflict & Obstacles
Crisis and escalating tension.
Things get worse!
Drama comes from human decision.
!
 M.R. Hall
Act 3:
Finale
Things get as bad as it can go.
!
When the story finally resolves,
tension dissipates.
!
Leave your audience in a safe place.
Design for clarity
through storytelling
Steph Troeth: Everyday Storytelling [Feb 2014]
Steph Troeth: Everyday Storytelling [Feb 2014]
Steph Troeth: Everyday Storytelling [Feb 2014]
Steph Troeth: Everyday Storytelling [Feb 2014]
Steph Troeth: Everyday Storytelling [Feb 2014]
Three working examples so far:
 storytelling in UX design
 storytelling to get a practical
method across
 storytelling in a presentation
Possibility
Lets try it.
Three acts:
Beginning, middle and end.
Setting it up finale
obstacles
Whats driving the story?
Plot, character, or question?
circumstance issue
person
Exercise #1:
Tell your favourite
fairy tale or fable.
Thinking time: 1 min
Story time: 3 mins (each)
Review time: 1 min (each)
Make your character(s) real.
What do they want?
How do they react to something?
What to do they see, smell, feel, hear,
touch and think?
Exercise #2:
Tell your favourite joke.
Thinking time: 2 min
Story time: 2 mins (each)
Review time: 1 min (each)
Each sentence needs to either move
story forward and show more of
your character.
Pay attention to rhythm
and pace.
Exercise #3:
Tell a story about something
that happened to you.
Thinking time: 1 min
Story time: 5 mins (each)
Review time: 1 min (each)
Pay attention to
describing feelings, and
reactions.
Thank you!
!
http://bit.ly/storytechniquesforux
Stephanie Troeth
@sniffles
A book on how you can use
story techniques creatively in
UX research & design
Coming Soon!

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Steph Troeth: Everyday Storytelling [Feb 2014]