Everything Worth Sharing from Internet Summit 15
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The document summarizes key points from various speakers at an Internet Summit. It includes: - Overviews of the event details including number of days, speakers, and attendees. - Highlights from individual speakers around topics like aligning marketing strategies, designing for customer experience not just screens, using narrative in product design, and making email engaging on mobile. - Takeaways focus on involving leadership, marketing to people not demographics, emerging sensor technologies, embracing change as new beginnings, getting outsider perspectives, and the continued relevance of email.
Everything Worth Sharing from Internet Summit 15
- 1. my adventure at internet summit
- 2. took place in raleigh, nc
- 3. what is internet summiT all about?
- 4. internet summit by the numbers: 2 days 65 speakers 2300 attendees 6 stages 7 bars
- 5. clark by the numbers: 3 days 13 speakers 25 handshakes 8 drinks 4 dance moves
- 7. Linking sales, engagement, and loyalty Alison Kendrick C5 Insights
- 9. Key Takeaways By 2017, the CMO will spend more on IT than the CIO. There is quite a bit of fa!gue when it comes to CRM projects Ability to search and look at li"le data is best for employee engagement program
- 10. Cli鍖 Seal Salesforce no one care about your content
- 13. key takeaways Align with mo!va!on and purpose for authen!city Build loyal customers through content journeys Find a sustainable, realis!c content crea!on approach
- 14. Joe Johnston Universal Mind design for sensors, not screens
- 17. key takeaways 2015 is the year of the customer experience Sensors allows for a more customer-focused experience
- 20. Kintsugi - when something is broken, its really just star!ng something new.
- 21. key takeaways Heavy emphasis on developing your content process but not much on selling Design as just another language at your disposal rather than a stumbling block
- 22. Aus"n Knight Hubspot ux insights from a drunk guy
- 23. It sounds like youre meant for large scale clients who are willing to spend money on buzzwords A Drunk Guy
- 27. key takeaways Websites should be so easy to understand that a drunk person could use it Crea!ng a culture of UX will help you gain ac!onable advice Figure out what your users actually want and give it to them
- 28. Jus"ne Jordan Litmus how to make email awesome
- 34. key takeaways Email is not dead Over 50% of emails are now viewed on mobile devices Scrolling is easier than clicking
- 35. shut up & give me the bullet points Early leadership involvement will win Your marke!ng to peopleactual people The sensors are coming! If it looks like its falling apart, its probably just coming together Get drunk and review can!na.co Email is not dead
- 36. All Done