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Exercise 9 B

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Mai Nguyen
Mai Nguyen

The document outlines 3 steps to creating an effective business message: 1. Planning - Think about the main idea, audience, and how the audience will receive the message. Craft an outline using tools like bullets or AIDA (Attention, Interest, Desire, Action). 2. Writing the Message - Write professionally using a clear tone and concise language while building rapport and choosing powerful words. 3. Completing the Message - Proofread, edit, and review to ensure the message is clear, concise, understandable, and effectively conveys its overall purpose with evidence. These steps are crucial for writing different business messages like reports, proposals, and resumes.

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Business Communications Skills 3 Steps to Creating a Message By Mai Nguyen
Step 1: Panning Think about these questions before you start: What is the main idea? Is it to persuade? Inform? Report? Positive? Negative? Who are the audiences? Potential or current clients/ customers, specific age/gender/ specialty? How will the audience take the message? Positive way Direct approach (audience is receptive to message) Negative way Indirect approach (audience is skeptical to message)
Step 1: Planning cont. Crafting an Outline Together Use bullets, headlines, etc. Which ever organization skills/ tools that best fits writer Use AIDA model A: AttentionGrab/ take audiences attention I: Interests Whats interesting/ new/ or stands out? D: DesireMake the audience desire the selling point A: Action Give the audience a way they can accomplish/ satisfy their desire.
Step 2: Writing the Message Write the message Be professional Be aware of Tone of voice Building a relationship with audience Choosing powerful words Be clear and concise
Step 3: Completing the Message After writing the message Proofread it Edit it Review it Is it clear? Is it concise? Is it understandable? Does it pass the overall message? Is everything supported with evidence?
Conclusion These 3 steps are crucial to writing any business messages such as Negative messages Persuasive messages Reports and proposals Resumes and cover letters Once youve got these steps covered, youre more than half way through to being successful at writing formal business messages.

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Exercise 9 B

  • 1. Business Communications Skills 3 Steps to Creating a Message By Mai Nguyen
  • 2. Step 1: Panning Think about these questions before you start: What is the main idea? Is it to persuade? Inform? Report? Positive? Negative? Who are the audiences? Potential or current clients/ customers, specific age/gender/ specialty? How will the audience take the message? Positive way Direct approach (audience is receptive to message) Negative way Indirect approach (audience is skeptical to message)
  • 3. Step 1: Planning cont. Crafting an Outline Together Use bullets, headlines, etc. Which ever organization skills/ tools that best fits writer Use AIDA model A: AttentionGrab/ take audiences attention I: Interests Whats interesting/ new/ or stands out? D: DesireMake the audience desire the selling point A: Action Give the audience a way they can accomplish/ satisfy their desire.
  • 4. Step 2: Writing the Message Write the message Be professional Be aware of Tone of voice Building a relationship with audience Choosing powerful words Be clear and concise
  • 5. Step 3: Completing the Message After writing the message Proofread it Edit it Review it Is it clear? Is it concise? Is it understandable? Does it pass the overall message? Is everything supported with evidence?
  • 6. Conclusion These 3 steps are crucial to writing any business messages such as Negative messages Persuasive messages Reports and proposals Resumes and cover letters Once youve got these steps covered, youre more than half way through to being successful at writing formal business messages.