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Business Communications Skills
3 Steps to Creating a Message
By Mai Nguyen
Step 1: Panning
• Think about these questions before you start:
– What is the main idea?
• Is it to persuade? Inform? Report? Positive? Negative?

– Who are the audiences?
• Potential or current clients/ customers, specific
age/gender/ specialty?

– How will the audience take the message?
• Positive way  Direct approach (audience is receptive to message)
• Negative way  Indirect approach (audience is skeptical to message)
Step 1: Planning cont.
• Crafting an Outline Together
– Use bullets, headlines, etc.
• Which ever organization skills/ tools that best fits writer

– Use AIDA model
•
•
•
•

A: AttentionGrab/ take audience’s attention
I: Interests What’s interesting/ new/ or stands out?
D: DesireMake the audience desire the selling point
A: Action  Give the audience a way they can
accomplish/ satisfy their desire.
Step 2: Writing the Message
• Write the message
– Be professional
– Be aware of
• Tone of voice
• Building a relationship with audience
• Choosing powerful words

– Be clear and concise
Step 3: Completing the Message
• After writing the message
– Proofread it
– Edit it
– Review it
•
•
•
•

Is it clear? Is it concise?
Is it understandable?
Does it pass the overall message?
Is everything supported with evidence?
Conclusion
• These 3 steps are crucial to writing any business
messages such as
–
–
–
–

Negative messages
Persuasive messages
Reports and proposals
Resumes and cover letters

• Once you’ve got these steps covered, you’re
more than half way through to being successful at
writing formal business messages.

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Exercise 9 B

  • 1. Business Communications Skills 3 Steps to Creating a Message By Mai Nguyen
  • 2. Step 1: Panning • Think about these questions before you start: – What is the main idea? • Is it to persuade? Inform? Report? Positive? Negative? – Who are the audiences? • Potential or current clients/ customers, specific age/gender/ specialty? – How will the audience take the message? • Positive way  Direct approach (audience is receptive to message) • Negative way  Indirect approach (audience is skeptical to message)
  • 3. Step 1: Planning cont. • Crafting an Outline Together – Use bullets, headlines, etc. • Which ever organization skills/ tools that best fits writer – Use AIDA model • • • • A: AttentionGrab/ take audience’s attention I: Interests What’s interesting/ new/ or stands out? D: DesireMake the audience desire the selling point A: Action  Give the audience a way they can accomplish/ satisfy their desire.
  • 4. Step 2: Writing the Message • Write the message – Be professional – Be aware of • Tone of voice • Building a relationship with audience • Choosing powerful words – Be clear and concise
  • 5. Step 3: Completing the Message • After writing the message – Proofread it – Edit it – Review it • • • • Is it clear? Is it concise? Is it understandable? Does it pass the overall message? Is everything supported with evidence?
  • 6. Conclusion • These 3 steps are crucial to writing any business messages such as – – – – Negative messages Persuasive messages Reports and proposals Resumes and cover letters • Once you’ve got these steps covered, you’re more than half way through to being successful at writing formal business messages.