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Exercise 9

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Courtney Miller
Courtney Miller

This document outlines 5 key lessons learned in business communication: 1. The direct and indirect approaches for presenting a message to an audience. The direct approach states the main idea first for receptive audiences, while the indirect approach uses evidence first for skeptical audiences. 2. The "you" attitude focuses the message on the audience's needs and interests using words like "you" instead of "I" or "we". 3. The AIDA approach grabs attention, builds interest with relatable details, inspires desire by explaining benefits, and prompts action. 4. Writing an effective resume highlights qualifications and experience/education, and prepares for interviews. 5. Delivering negative messages involves careful organization, clarity,

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Essential Skills Learned in Business Communication by Courtney Miller
5 Main Lessons Learned ¡ñ The Direct and Indirect Approach ¡ñ ¡°You¡± Attitude ¡ñ AIDA Approach ¡ñ Writing a Proper Resume ¡ñ Delivering a Negative Message
The Direct and Indirect Approach Use these approaches to decide how you will present your message to an audience. Direct: used when you know your audience will be receptive, state your main idea first then provide details and evidence. Indirect: used when the audience will be displeased or skeptical of your message, start message with evidence and details before stating main idea.
¡°You¡± Attitude The ¡°you¡±attitude means speaking and writing in terms of your audiences wishes, interests, and preferences. Instead of using words such as I, me, us, we, mine, and ours use the words you and your. Always make sure to focus on your reader's needs.
AIDA Approach Attention: grab the audiences attention, make them what to read your message Interest: give details that will help your audience relate to your message and main idea Desire: explain how this will benefit your audience, what is in it for them, why do they need this Action: Explain how your audience needs to take action, and when they need to do this
How to Write a Proper Resume Always include a cover letter that is short, to the point and use the AIDA approach to explain why you are the perosn they need for the job. In your resume, highlight your best qualities. If you have more work experience than education, emphasize your experience and accomplishments, or the other way around if you have more education rather than experience. If you receive an interview, come prepared, presentable, confident, and ready to answer any questions regarding your resume and come with questions for the interviewer about the position and/or company. After the interview, be sure to send a follow up letter thanking them for
Delivering a Negative Message When writing a negative message, be sure to: Carefully organize your message ¡ñ Be clear and precise ¡ñ Back up your position ¡ñ Stay away from bias language ¡ñ Use indirect approach for news that may be a shock to the audience ¡ñ Use direct approach for business situations. ¡ñ
The End! Thank you for your time! -Courtney Miller

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Exercise 9

  • 1. Essential Skills Learned in Business Communication by Courtney Miller
  • 2. 5 Main Lessons Learned ¡ñ The Direct and Indirect Approach ¡ñ ¡°You¡± Attitude ¡ñ AIDA Approach ¡ñ Writing a Proper Resume ¡ñ Delivering a Negative Message
  • 3. The Direct and Indirect Approach Use these approaches to decide how you will present your message to an audience. Direct: used when you know your audience will be receptive, state your main idea first then provide details and evidence. Indirect: used when the audience will be displeased or skeptical of your message, start message with evidence and details before stating main idea.
  • 4. ¡°You¡± Attitude The ¡°you¡±attitude means speaking and writing in terms of your audiences wishes, interests, and preferences. Instead of using words such as I, me, us, we, mine, and ours use the words you and your. Always make sure to focus on your reader's needs.
  • 5. AIDA Approach Attention: grab the audiences attention, make them what to read your message Interest: give details that will help your audience relate to your message and main idea Desire: explain how this will benefit your audience, what is in it for them, why do they need this Action: Explain how your audience needs to take action, and when they need to do this
  • 6. How to Write a Proper Resume Always include a cover letter that is short, to the point and use the AIDA approach to explain why you are the perosn they need for the job. In your resume, highlight your best qualities. If you have more work experience than education, emphasize your experience and accomplishments, or the other way around if you have more education rather than experience. If you receive an interview, come prepared, presentable, confident, and ready to answer any questions regarding your resume and come with questions for the interviewer about the position and/or company. After the interview, be sure to send a follow up letter thanking them for
  • 7. Delivering a Negative Message When writing a negative message, be sure to: Carefully organize your message ¡ñ Be clear and precise ¡ñ Back up your position ¡ñ Stay away from bias language ¡ñ Use indirect approach for news that may be a shock to the audience ¡ñ Use direct approach for business situations. ¡ñ
  • 8. The End! Thank you for your time! -Courtney Miller