The document proposes an integrated exhibition strategy for LG Electronics' 2008 summer line show. It discusses using the W Seoul Walkerhill Hotel as the exhibition location and having designer Karim Rashid create the concept and design. The strategy aims to highlight LG's premium products and lifestyle branding through an experiential exhibition that emphasizes entertainment, trendiness and technology using Rashid's "W" design concept.
Retail store layout,design and displayPrithvi Ghag
油
The document discusses store layout and design. It describes the objectives of store design as implementing strategy, influencing customer behavior, providing flexibility and controlling costs. The key layout types are grid, racetrack and free form. Space must be efficiently allocated to merchandise categories based on factors like sales productivity. Location of departments and impulse items impacts how customers navigate the store. Planograms are used to optimize product placement within categories.
The document summarizes key developments in email clients and the email industry in 2018. Some of the key points include:
1. Apple's iOS Mail and Gmail continued to dominate email client market share in 2018, capturing 29% and 27% of opens respectively. Outlook saw steady growth, increasing its share to 8%.
2. Mobile remained the most popular way to read email, accounting for 43% of opens, though its share declined slightly over the year.
3. Changes to Yahoo Mail's infrastructure, which began merging with AOL, led to a significant increase in opens through Yahoo Mail, accounting for its rising share.
The report offers to marketers 25 open, click-through, list churn and mobile metrics to help you see where you rank, delivering more visuals so you can better understand the data, and sharing more observations to help you improve your marketing programs.
75 content marketing examples new and old.
Companies of various sizes, locations, and industries created these efforts and delivered them in a wide variety of formats. We hope they will give you a feel for the tremendous things brands can accomplish with content marketing and inspire you to explore some new content marketing ideas of your own.
The gap between subscriber response and engagement
The gap between mobile and desktop click and CTO rates
The gap between smartphone, desktop and tablet purchases
Euromonitor digital consumer index extract - top 20 marketsAlexandre Pallota
油
The document discusses the rapid growth of digital connectivity globally and its transformation of commerce. It introduces the Digital Consumer Index created by Euromonitor International to help companies prioritize markets for digital initiatives and commerce. The index analyzes over 2,500 data points across 18 metrics to assess countries' current digital standing and projected status in 5 years. Most of the top 20 markets on the index are developed countries, though China and UAE outperform other emerging markets. The tool aims to help companies determine where to focus limited resources for digital and e-commerce strategies.
Marketers struggle with truly understanding their customers' needs, wants and attitudes, which was ranked as the top overall challenge by 38% of marketers. While this challenge exists across company sizes, enterprise marketers face additional hurdles in making messages contextually relevant and analytics actionable. In response, C-level executives at enterprise companies prioritize investing in technology to better integrate customer data and automate cross-channel interactions, in order to enhance their understanding of customers and optimize engagements. This indicates enterprise marketers recognize that embracing new technology is key to overcoming existing challenges and meeting evolving customer expectations.
This document summarizes key findings from AdRoll's analysis of over 55,000 retargeting campaigns on Facebook between July 2014 and June 2015. Some of the main findings include:
1) Adding Facebook retargeting to existing display campaigns resulted in increased impression reach by 92% on average, and decreases in cost per click (CPC) by 28% and cost per acquisition (CPA) by 33%.
2) Business-to-business advertisers rapidly adopted Facebook retargeting and saw significant performance gains, with average spend per advertiser increasing 60% and click-through rates increasing 140%.
3) Adding mobile retargeting to campaigns led to increases in impression reach of 60% on average,
Conecte se com seus futuros alunos | Estudo LinkedinAlexandre Pallota
油
Este documento fornece dicas para profissionais de marketing de institui巽探es de ensino influenciarem potenciais novos alunos durante o processo de decis達o. Ele destaca que colegas e redes profissionais s達o influ棚ncias significativas, que Millennials e a Gera巽達o X possuem mentalidades diferentes, e que potenciais alunos buscam conte炭do espec鱈fico em cada etapa do processo. O documento recomenda que as institui巽探es se conectem com potenciais alunos cedo, entendam as necessidades de cada gera巽達o e forne巽am con
1. O documento discute tend棚ncias digitais para 2016, incluindo monitoramento de redes sociais 2.0, o fim da propaganda tradicional, e-mail 2.0, conte炭do em tempo real, privacidade, simplicidade nas compras, consumidores como marketeiros, wearables, mobile friendly e relev但ncia.
10 digital marketing trends to watch in 2016 and beyondAlexandre Pallota
油
The document discusses 10 digital marketing trends to watch in 2016 and beyond. It summarizes:
1) Digital marketing will be a top priority for marketers as digital ad spending increases while traditional channels like TV and print decline.
2) Marketers will need to think mobile-first as mobile continues to be the fastest growing channel and consumers use it more.
3) Social media will become an even more important marketing channel as platforms like Facebook, Instagram, Twitter, and Snapchat grow their user bases and advertising offerings.
4) Online video will see continued growth as a channel as consumers watch more video online and platforms integrate more video advertising options.
This document discusses A/B testing and provides guidance on how to implement it. It begins by explaining that A/B testing involves comparing two versions of the same marketing element, like a button or headline, to determine which performs better. It then outlines the full A/B testing process, including choosing an element to test, writing a hypothesis, setting up the test, analyzing results, and making changes based on the winner. Examples of elements that can be tested on webpages, emails, social media, and more are also provided. The document emphasizes that consistency is key for successful A/B testing.
Relat坦rio de Publicidade Digital | 2o Trimestre 2015Alexandre Pallota
油
O documento apresenta dados estat鱈sticos sobre o desempenho de campanhas de marketing de busca (SEM) em diferentes regi探es, dispositivos, mecanismos de busca e setores. As taxas de clique e os custos por clique tiveram crescimento global para dispositivos m坦veis. As Am辿ricas e a regi達o EMEA apresentaram maiores taxas de crescimento de custo por clique no Google.
The document is a lead generation trend report that provides findings from a survey of over 600 B2B marketing professionals. Some key findings include:
1. Increasing lead quality is the top priority for most marketers, followed by increasing lead volume, reflecting a trend toward quality over quantity.
2. Generating high quality leads and lack of resources are the biggest challenges and barriers to success.
3. Events and conferences have seen a resurgence as the most effective lead generation tactic.
4. Most marketers measure ROI using lead volume but are unable to determine the conversion rate of leads to closed deals.
Professional certifications are important for 91% of hiring managers. The top 10 certifications that can boost salary are TOGAF, CISSP, PMP, Certified Scrum Master, Salesforce Developer, ITIL, Data Scientist, Digital Marketing, and CEH. These certifications require skills like leadership, teamwork, business processes, project management, technical skills, and security knowledge. Certifications require passing an exam and may have eligibility requirements like years of experience or a degree. Exam formats include multiple choice questions and passing scores range from 55-60% depending on the certification. Certified professionals can earn salaries from $112,000 to $124,000 on average.
O documento descreve v叩rios equipamentos anal鱈ticos para determina巽達o de nitrog棚nio, prote鱈nas, fibras, umidade de gr達os e outras an叩lises, incluindo destiladores, espectr担metros de infravermelho pr坦ximo, viscos鱈metros e extrator por solvente.
O documento fornece 5 li巽探es de marketing aprendidas com o Papai Noel: ouvir os clientes, focar no cliente, ser consistente, ser 炭nico e modernizar-se sem comprometer a tradi巽達o.
This document summarizes the key findings of a survey about trends in content marketing. The top three goals of content marketing identified in the survey are lead generation, thought leadership, and brand awareness. While most companies have a content strategy, only 30% have a documented strategy. Those with documentation are more likely to consider their content marketing effective. The biggest challenges are finding time to create content and producing enough engaging content. LinkedIn is considered the most effective social media platform for distributing content.
O documento discute estrat辿gias para administrar o tempo de forma eficiente, incluindo priorizar tarefas importantes versus urgentes, planejamento, equil鱈brio entre vida pessoal e trabalho, e identificar "vil探es do tempo" como procrastina巽達o e distra巽探es.
Getresponse has evolved significantly since its inception as a simple autoresponder over two decades ago. Today, it stands out as a comprehensive all-in-one marketing platform that caters to the needs of businesses at various stages of growth. The Getresponse Autoresponder not only streamlines email automation but also enhances user engagement by allowing for tailored communication strategies.
Users appreciate its intuitive interface, which simplifies the process of setting up email sequences and workflows. With features designed to manage lists effectively and provide insightful analytics, Getresponse empowers marketers to make informed decisions. This review will dissect these essential capabilities, highlighting how they can benefit businesses aiming to optimize their email marketing efforts.
Real-time Behavior Prediction: The Missing Link in UX ExperimentationVWO
油
You run A/B tests to optimize your site, tweaking layouts, CTAs, and offers to see what works best. But what happens between test cycles? Visitors behave differently in every sessionsome hesitate, some browse quickly, and some are ready to buy. Thats where the powerful combination of VWO and Quin AI comes in. While VWOs A/B testing helps you make data-backed decisions, Quin AIs real-time behavioral intelligence adapts to each visitor in the moment, ensuring no opportunity is missed.
Join Gonca G端lser, CTO & Co-founder at Quin AI, as she dives into how A/B testing and real-time AI work together to drive higher conversions, better engagement, and smarter optimizations. Learn how Quin AI detects real-time signalslike exit intent, hesitation, or product interestand delivers personalized interventions without disrupting structured tests. With VWO + Quin AI, you dont have to wait for test results to take actionyou can experiment, learn, and optimize at the same time. Dont miss this opportunity to discover how this integration turns every visit into a conversion opportunity!
Euromonitor digital consumer index extract - top 20 marketsAlexandre Pallota
油
The document discusses the rapid growth of digital connectivity globally and its transformation of commerce. It introduces the Digital Consumer Index created by Euromonitor International to help companies prioritize markets for digital initiatives and commerce. The index analyzes over 2,500 data points across 18 metrics to assess countries' current digital standing and projected status in 5 years. Most of the top 20 markets on the index are developed countries, though China and UAE outperform other emerging markets. The tool aims to help companies determine where to focus limited resources for digital and e-commerce strategies.
Marketers struggle with truly understanding their customers' needs, wants and attitudes, which was ranked as the top overall challenge by 38% of marketers. While this challenge exists across company sizes, enterprise marketers face additional hurdles in making messages contextually relevant and analytics actionable. In response, C-level executives at enterprise companies prioritize investing in technology to better integrate customer data and automate cross-channel interactions, in order to enhance their understanding of customers and optimize engagements. This indicates enterprise marketers recognize that embracing new technology is key to overcoming existing challenges and meeting evolving customer expectations.
This document summarizes key findings from AdRoll's analysis of over 55,000 retargeting campaigns on Facebook between July 2014 and June 2015. Some of the main findings include:
1) Adding Facebook retargeting to existing display campaigns resulted in increased impression reach by 92% on average, and decreases in cost per click (CPC) by 28% and cost per acquisition (CPA) by 33%.
2) Business-to-business advertisers rapidly adopted Facebook retargeting and saw significant performance gains, with average spend per advertiser increasing 60% and click-through rates increasing 140%.
3) Adding mobile retargeting to campaigns led to increases in impression reach of 60% on average,
Conecte se com seus futuros alunos | Estudo LinkedinAlexandre Pallota
油
Este documento fornece dicas para profissionais de marketing de institui巽探es de ensino influenciarem potenciais novos alunos durante o processo de decis達o. Ele destaca que colegas e redes profissionais s達o influ棚ncias significativas, que Millennials e a Gera巽達o X possuem mentalidades diferentes, e que potenciais alunos buscam conte炭do espec鱈fico em cada etapa do processo. O documento recomenda que as institui巽探es se conectem com potenciais alunos cedo, entendam as necessidades de cada gera巽達o e forne巽am con
1. O documento discute tend棚ncias digitais para 2016, incluindo monitoramento de redes sociais 2.0, o fim da propaganda tradicional, e-mail 2.0, conte炭do em tempo real, privacidade, simplicidade nas compras, consumidores como marketeiros, wearables, mobile friendly e relev但ncia.
10 digital marketing trends to watch in 2016 and beyondAlexandre Pallota
油
The document discusses 10 digital marketing trends to watch in 2016 and beyond. It summarizes:
1) Digital marketing will be a top priority for marketers as digital ad spending increases while traditional channels like TV and print decline.
2) Marketers will need to think mobile-first as mobile continues to be the fastest growing channel and consumers use it more.
3) Social media will become an even more important marketing channel as platforms like Facebook, Instagram, Twitter, and Snapchat grow their user bases and advertising offerings.
4) Online video will see continued growth as a channel as consumers watch more video online and platforms integrate more video advertising options.
This document discusses A/B testing and provides guidance on how to implement it. It begins by explaining that A/B testing involves comparing two versions of the same marketing element, like a button or headline, to determine which performs better. It then outlines the full A/B testing process, including choosing an element to test, writing a hypothesis, setting up the test, analyzing results, and making changes based on the winner. Examples of elements that can be tested on webpages, emails, social media, and more are also provided. The document emphasizes that consistency is key for successful A/B testing.
Relat坦rio de Publicidade Digital | 2o Trimestre 2015Alexandre Pallota
油
O documento apresenta dados estat鱈sticos sobre o desempenho de campanhas de marketing de busca (SEM) em diferentes regi探es, dispositivos, mecanismos de busca e setores. As taxas de clique e os custos por clique tiveram crescimento global para dispositivos m坦veis. As Am辿ricas e a regi達o EMEA apresentaram maiores taxas de crescimento de custo por clique no Google.
The document is a lead generation trend report that provides findings from a survey of over 600 B2B marketing professionals. Some key findings include:
1. Increasing lead quality is the top priority for most marketers, followed by increasing lead volume, reflecting a trend toward quality over quantity.
2. Generating high quality leads and lack of resources are the biggest challenges and barriers to success.
3. Events and conferences have seen a resurgence as the most effective lead generation tactic.
4. Most marketers measure ROI using lead volume but are unable to determine the conversion rate of leads to closed deals.
Professional certifications are important for 91% of hiring managers. The top 10 certifications that can boost salary are TOGAF, CISSP, PMP, Certified Scrum Master, Salesforce Developer, ITIL, Data Scientist, Digital Marketing, and CEH. These certifications require skills like leadership, teamwork, business processes, project management, technical skills, and security knowledge. Certifications require passing an exam and may have eligibility requirements like years of experience or a degree. Exam formats include multiple choice questions and passing scores range from 55-60% depending on the certification. Certified professionals can earn salaries from $112,000 to $124,000 on average.
O documento descreve v叩rios equipamentos anal鱈ticos para determina巽達o de nitrog棚nio, prote鱈nas, fibras, umidade de gr達os e outras an叩lises, incluindo destiladores, espectr担metros de infravermelho pr坦ximo, viscos鱈metros e extrator por solvente.
O documento fornece 5 li巽探es de marketing aprendidas com o Papai Noel: ouvir os clientes, focar no cliente, ser consistente, ser 炭nico e modernizar-se sem comprometer a tradi巽達o.
This document summarizes the key findings of a survey about trends in content marketing. The top three goals of content marketing identified in the survey are lead generation, thought leadership, and brand awareness. While most companies have a content strategy, only 30% have a documented strategy. Those with documentation are more likely to consider their content marketing effective. The biggest challenges are finding time to create content and producing enough engaging content. LinkedIn is considered the most effective social media platform for distributing content.
O documento discute estrat辿gias para administrar o tempo de forma eficiente, incluindo priorizar tarefas importantes versus urgentes, planejamento, equil鱈brio entre vida pessoal e trabalho, e identificar "vil探es do tempo" como procrastina巽達o e distra巽探es.
Getresponse has evolved significantly since its inception as a simple autoresponder over two decades ago. Today, it stands out as a comprehensive all-in-one marketing platform that caters to the needs of businesses at various stages of growth. The Getresponse Autoresponder not only streamlines email automation but also enhances user engagement by allowing for tailored communication strategies.
Users appreciate its intuitive interface, which simplifies the process of setting up email sequences and workflows. With features designed to manage lists effectively and provide insightful analytics, Getresponse empowers marketers to make informed decisions. This review will dissect these essential capabilities, highlighting how they can benefit businesses aiming to optimize their email marketing efforts.
Real-time Behavior Prediction: The Missing Link in UX ExperimentationVWO
油
You run A/B tests to optimize your site, tweaking layouts, CTAs, and offers to see what works best. But what happens between test cycles? Visitors behave differently in every sessionsome hesitate, some browse quickly, and some are ready to buy. Thats where the powerful combination of VWO and Quin AI comes in. While VWOs A/B testing helps you make data-backed decisions, Quin AIs real-time behavioral intelligence adapts to each visitor in the moment, ensuring no opportunity is missed.
Join Gonca G端lser, CTO & Co-founder at Quin AI, as she dives into how A/B testing and real-time AI work together to drive higher conversions, better engagement, and smarter optimizations. Learn how Quin AI detects real-time signalslike exit intent, hesitation, or product interestand delivers personalized interventions without disrupting structured tests. With VWO + Quin AI, you dont have to wait for test results to take actionyou can experiment, learn, and optimize at the same time. Dont miss this opportunity to discover how this integration turns every visit into a conversion opportunity!
The Secret Guide to Marketing Your Local Business For More Sales & Customers!Hopeton Wilson
油
Discover the best Video Marketing tips for Local Businesses. Learn how to: 皚 Attract more customers and leads with targeted online strategies 皚 Leverage social media to boost visibility 皚 Convert leads into loyal customers with proven techniques and strategies. Learn how to use video marketing to build local trust and attract customers with testimonials.
This guide is a must-read for local businesses aiming to attract customers, boost sales, and stay competitive in the digital age.
THE GROWING TRENDS OF WEDDING PLANNERS IN KERALA.pdframeesroshan789
油
The wedding planning industry in Kerala has grown exponentially, fueled by changing lifestyles, social media influences, and the desire for personalized experiences. Wedding planners now play a crucial role in managing traditional weddings while introducing modern elements to create unforgettable celebrations.
Personal Brand Development: A Digital Marketing Strategyyeshwimbu
油
This presentation explores the journey of creating a personal brand built on creativity, authenticity, and collaboration. Learn how I defined my strengths, values, and professional identity to create a compelling brand message that resonates with employers, clients, and audiences. Through strategic use of Keynote and digital marketing principles, Ive developed a clear framework that positions me for growth and meaningful engagement in the digital space. Whether youre looking to refine your own brand or gain insights into the process, this presentation offers valuable takeaways for anyone looking to make a lasting impact in the digital world.
02.2025_Nordics MUG - Magnity x Grundfos (2).pptxMichaelKnudsen27
油
Marketo Nordic Virtual user group FEB 2025
See event here: https://mugs.marketo.com/events/details/marketo-nordics-mug-presents-discover-how-grundfos-leverages-ai-to-create-multilingual-journey-specific-content-using-magnity/
Campaigns that Click: Practical Personalization Strategies to Boost ROIAggregage
油
Join Jennifer Hodroge in this new webinar where she'll explore how to improve campaign alignment and deliver exceptional buyer experiences by tailoring your efforts to meet customer needs. From journey mapping to personalization at scale, youll learn how to build smarter marketing strategies that drive better results and maximize ROI!
Best ClickUp Alternatives to Boost Your ProductivityCaptep Official
油
Feeling Stuck with ClickUp? Here Are 10 Alternatives to Boost Your Productivity
ClickUp is a powerful tool, but its not for everyone. Many users find it complex, slow, or too costly as their team grows. If youre looking for a better fit, explore these alternatives that offer:
A simpler and more intuitive interface
AI-powered automation for smarter workflows
Flexible customization to match your needs
Affordable pricing without compromising features
Swipe through the carousel to find the best alternative for your workflow.
Follow our profile for more insights on productivity and workflow optimization.
12 E commerce Marketplaces: Online marketplaces for products and services are experiencing significant growth, in line with the old proverb, Go where your customers are. Major players in this sector, such as Rakuten, Amazon, Alibaba, Walmart, and eBay, are witnessing a surge in popularity. According to research from Be | Shaping the Future (Be STF), global marketplace sales are expected to reach USD $8.8 trillion by 2025, reflecting an impressive compound annual growth rate (CAGR) of 20%.[1] Furthermore, online marketplace sales are poised to enhance the overall growth of online sales, with their share of total online sales projected to increase from 19% in 2020 to 24% by 2025. This trend highlights the vital role that online marketplaces will play in the future of retail. By selling on these marketplaces, brands can enhance visibility, improve the shopping experience for customers, and potentially increase earnings. However, despite the wealth of opportunities available, entering foreign markets remains a considerable challenge for many businesses. The article below provides a detailed overview of top e commerce marketplaces with their pros and cons, making it easier for you to initiate your online selling via these platforms.
The Impact of Decision-Making Units on B2B Sales SuccessSOFTTECHHUB
油
Selling to other businesses is more involved than ever of recent. In fact, studies show that many buying decisions in the B2B space involve several people. This article explains why that happens. We call these groups of people the Decision-Making Unit or DMU. When you truly understand what a DMU is and how it works, you can improve your sales approach and build stronger, lasting commercial relationships.
This document, "WhatsApp Marketing Strategies for Business Success," explores how to use WhatsApp, a powerful communication tool, to improve your company's marketing effectiveness. It covers effective customer communication techniques, personalized marketing plans, and how to expand brand influence through group and broadcast functions. By implementing these strategies, companies can enhance customer loyalty, increase sales conversion rates, and achieve sustainable business growth.
Meta AI Leading the Charge in AI Advancements.docxAmbest Brandcom
油
Artificial Intelligence (AI) has rapidly evolved over the last few years, becoming a key driver of innovation across industries. Among the major players in this revolution, Meta (formerly Facebook) has taken center stage with its bold and pioneering AI advancements. From enhancing user experiences on social platforms to revolutionizing content moderation, Meta AI has consistently pushed the boundaries of what AI can achieve.
In 2024, Meta AI is poised to lead the charge in AI advancements with its extensive research and cutting-edge technologies. This article delves into the most impactful AI breakthroughs spearheaded by Meta and how they are transforming the digital landscape. Businesses looking to harness these advancements must adapt their strategies to remain competitive. Partnering with the best digital marketing company in Mumbai can ensure you stay ahead in this AI-driven world.
In today's digital age, having a website is crucial for businesses, individuals, and organizations alike. This presentation highlights the key reasons why having a website is essential, including enhancing visibility, building credibility, improving customer engagement, and offering 24/7 accessibility.
We explore how a website serves as a powerful marketing tool, boosts SEO efforts, and fosters trust with potential clients or customers. Whether youre looking to establish an online presence, showcase your products and services, or connect with your audience, a website is the cornerstone of your digital success.
Tapitag The Future of Smart Networking with Digital & Review NFC Cards!Tapitag
油
This PowerPoint presentation showcases Tapitags Digital Business Cards and Review NFC Cards, highlighting their features, benefits, and how they revolutionize networking. It includes engaging visuals, step-by-step guides, and customization options to help businesses and professionals go digital effortlessly. Ideal for entrepreneurs, businesses, and teams looking for an eco-friendly, tech-driven solution.
https://tapitag.co/collections/digital-business-cards
WHAT IS DIGITAL MARKETING BY A SEO CONSULTANT.pptxsuminkt7
油
In today's digital age, mastering online visibility is crucial for business success. This presentation provides a comprehensive overview of the core components of digital marketing, designed to empower you with the knowledge needed to thrive in the online landscape. We'll explore essential strategies, from Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising to content and social media marketing, and the foundational importance of effective web development.
Whether you're a business owner seeking to enhance your online presence, a marketing professional looking to expand your skill set, or simply interested in understanding the dynamics of digital marketing, this presentation offers valuable insights. For businesses seeking to optimize their search engine presence, particularly those in the Toronto area, we'll touch upon the importance of effective SEO strategies, and how working with a skilled professional, like a freelance SEO consultant in Toronto, can significantly impact your online growth. We'll demystify key concepts and provide practical examples to help you navigate the digital marketing world with confidence.
visit www.suminkt.com for more