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Fedorova portfolio

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Mariia Fedorova
Mariia Fedorova

Masha Fedorova introduces herself and wants to showcase 3 things: 1) her food delivery art project "What The Food?" where customers order a mystery meal, 2) past projects including a fashion app and online games promoting vitamins and dreams, and 3) unrealized brand ideas like setting up live webcams of sunrises worldwide. She thanks many collaborators for their support.

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Hi, I am Masha Fedorova I WANT TO SHOW 3 THINGS
1. own projects
What The Food? art & food delivery project Every day of;ice meal is a frustrating experience (especially for vegetarians). You¡¯re stuck to neighbor restaurants, canteen or delivery. Same menu every day. Boring. Thats why I make every day meal diverse and unexprcted Every morning we buy a random set of ingredients, creating an attractive picture online ¨C with the claim ¨C ¡°guess, what we will cook today¡±? People book their dinner, not knowing what our chef will make of the declared ingredients ¨C a soup, a stew, a roast, a risotto, what¡¯s for dessert? The surprising dish pack arrives to the happy customer §¯§ª§¬§°§¤§¥§¡ §¯§¦ §©§¯§¡§¦§º§¾, §¹§´§° §±§°§­§µ§¹§ª§º§¾ §¯§¡ §°§¢§¦§¥ http://on.fb.me/1wc44he created with Natasha Shashkova
http://bit.ly/1wEwvlY http://bit.ly/1oKgyer http://bit.ly/1xD3Z4y http://bit.ly/1tCz1tX Media about project http://bit.ly/1vea6K4 http://bit.ly/1ryVLWw
2. projects I will make never again some realized projects
Brief - To attract fashion audience - To present bright smartphones Nlokia Lumia 720 - To discover all KSP Interactive e-commerce project ¡°Nokia. Connecting colors¡± Users created fashion concepts by choosing a smartphone, clothes and accessories. We made fashion show with users¡¯ generated looks. Authors of the best concepts got personal fashion demonstration with professional models. CASE http://bit.ly/1pX76Qv
Brief - To convey the message "Merz Vitamins ¨C the beauty from within " - To tell about the product - To educate the audience properly and regularly apply vitamins (always have them with you) Online game Open space in the women's handbag Cynical astronaut falls in a woman's handbag and finds himself in open space. All female things seem to him is pointless, except for Merz vitamins (a natural source of beauty). The user must cope with weightlessness, sending astronaut to various objects and collect them. CASE http://bit.ly/1sCTF8c
Brief - Image communication - Long-term communication platform: "You have only to wish" - Promotional campaign support Online platform "Country of Dreams" On the website you can learn how to realize a dream, and begin the way to its realization. The first activation remind people that they all are the dreamers. The Members was welcomed to recall their child wish to become somebody submit a ¡°resume¡± Selected 5 participants received the special prize ¨C a day in the role of their dream ¨C a ¡°cosmonaut¡± were taken to the Training Center, etc. On the second stage, users were hunting for a ¡°big dream¡±, launching lanterns in 3d-game. CASE http://bit.ly/1tgtwBt
Mobile app SAFEBOOK We Remind people of that as it is necessary to be protected if they have the chaotic relations. The appendix organizer for sexual partners ¨C tips, addresses, a calendar of meetings, notes. We remind of protection when the user starts communicating. Social Media Activation ALTER EGO The app in Facebook analyzes a profile of the user (interests, friends, actions) and offers relevant model of the laptop. https://itunes.apple.com/ru/app/id465889605?mt=8 http://www.youtube.com/watch?v=rxpFWwy-5HU
3. projects I didn¡¯t make ideas for brands (not realized to the date)
brand message translated into mono-content: a photoblog of simple things Das Blume. Das Portr?t. Das VW Passat. Das Action. Das Regen. Das Katze. Das Community.
Sometimes people are sad ¨C their sun had set. But if the sun is not visible, it doesn¡¯t mean that it is absent at all! I want to give everyone the opportunity to see the actually rising sun ¨C no matter where they are. Anywhere in the world we will set the cameras (on the street and at home) and connect them to the site The site broadcast video (randomized streams) from different view points all around the Earth (optional ¨C connection to weather services ¨C no clouds) * in development to the date created with Alexander Mozhaev
RADIO WAVE PROMOTION Video broadcasting of concerts on city-?©\formats (traf;ic jam places) with synchronized audio signal translated by radio (frequency indicated, co-?©\promo with radio stations) turn on 98.0 fm to hear the sound 98.0 fm created with Alyona Ivanova
3.11.88 Important people, people without whom nothing would have: Alexander Mozhaev, Vika Smolyanina, Iren Bailey, Dmitriy Logginov, Vlad Sitnikov, Vladimir Garev, Alyona Ivanova, Natalia Karaseva, Ilya Petrov, Dasha Mingalieva & Lesha Fedorov, Oksana Zavoyko, Konstantin Kupriyanov, Natasha Shashkova, Valdis Belych, Pavel Gitelman, Boris Ryss, Oleg Nikolaev, Irina Sheveleva, Ilya Trofimov and all all all thanks! Masha Fedorova §³URRENT freelancer PAST WHAT THE FOOD? (2014): founder & executive digital & integrated communication campaigns: RTA, GRAPE group (2013): senior creator GRAPE (2010 ¨C 2012): creator OK Internet, Ukraine (2010): creator different experiences: designer, event manager, PR manager etc (2004 ¨C 2010) parparchik +7 916 511 7914

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Fedorova portfolio

  • 1. Hi, I am Masha Fedorova I WANT TO SHOW 3 THINGS
  • 3. What The Food? art & food delivery project Every day of;ice meal is a frustrating experience (especially for vegetarians). You¡¯re stuck to neighbor restaurants, canteen or delivery. Same menu every day. Boring. Thats why I make every day meal diverse and unexprcted Every morning we buy a random set of ingredients, creating an attractive picture online ¨C with the claim ¨C ¡°guess, what we will cook today¡±? People book their dinner, not knowing what our chef will make of the declared ingredients ¨C a soup, a stew, a roast, a risotto, what¡¯s for dessert? The surprising dish pack arrives to the happy customer §¯§ª§¬§°§¤§¥§¡ §¯§¦ §©§¯§¡§¦§º§¾, §¹§´§° §±§°§­§µ§¹§ª§º§¾ §¯§¡ §°§¢§¦§¥ http://on.fb.me/1wc44he created with Natasha Shashkova
  • 4. http://bit.ly/1wEwvlY http://bit.ly/1oKgyer http://bit.ly/1xD3Z4y http://bit.ly/1tCz1tX Media about project http://bit.ly/1vea6K4 http://bit.ly/1ryVLWw
  • 5. 2. projects I will make never again some realized projects
  • 6. Brief - To attract fashion audience - To present bright smartphones Nlokia Lumia 720 - To discover all KSP Interactive e-commerce project ¡°Nokia. Connecting colors¡± Users created fashion concepts by choosing a smartphone, clothes and accessories. We made fashion show with users¡¯ generated looks. Authors of the best concepts got personal fashion demonstration with professional models. CASE http://bit.ly/1pX76Qv
  • 7. Brief - To convey the message "Merz Vitamins ¨C the beauty from within " - To tell about the product - To educate the audience properly and regularly apply vitamins (always have them with you) Online game Open space in the women's handbag Cynical astronaut falls in a woman's handbag and finds himself in open space. All female things seem to him is pointless, except for Merz vitamins (a natural source of beauty). The user must cope with weightlessness, sending astronaut to various objects and collect them. CASE http://bit.ly/1sCTF8c
  • 8. Brief - Image communication - Long-term communication platform: "You have only to wish" - Promotional campaign support Online platform "Country of Dreams" On the website you can learn how to realize a dream, and begin the way to its realization. The first activation remind people that they all are the dreamers. The Members was welcomed to recall their child wish to become somebody submit a ¡°resume¡± Selected 5 participants received the special prize ¨C a day in the role of their dream ¨C a ¡°cosmonaut¡± were taken to the Training Center, etc. On the second stage, users were hunting for a ¡°big dream¡±, launching lanterns in 3d-game. CASE http://bit.ly/1tgtwBt
  • 9. Mobile app SAFEBOOK We Remind people of that as it is necessary to be protected if they have the chaotic relations. The appendix organizer for sexual partners ¨C tips, addresses, a calendar of meetings, notes. We remind of protection when the user starts communicating. Social Media Activation ALTER EGO The app in Facebook analyzes a profile of the user (interests, friends, actions) and offers relevant model of the laptop. https://itunes.apple.com/ru/app/id465889605?mt=8 http://www.youtube.com/watch?v=rxpFWwy-5HU
  • 10. 3. projects I didn¡¯t make ideas for brands (not realized to the date)
  • 11. brand message translated into mono-content: a photoblog of simple things Das Blume. Das Portr?t. Das VW Passat. Das Action. Das Regen. Das Katze. Das Community.
  • 12. Sometimes people are sad ¨C their sun had set. But if the sun is not visible, it doesn¡¯t mean that it is absent at all! I want to give everyone the opportunity to see the actually rising sun ¨C no matter where they are. Anywhere in the world we will set the cameras (on the street and at home) and connect them to the site The site broadcast video (randomized streams) from different view points all around the Earth (optional ¨C connection to weather services ¨C no clouds) * in development to the date created with Alexander Mozhaev
  • 13. RADIO WAVE PROMOTION Video broadcasting of concerts on city-?©\formats (traf;ic jam places) with synchronized audio signal translated by radio (frequency indicated, co-?©\promo with radio stations) turn on 98.0 fm to hear the sound 98.0 fm created with Alyona Ivanova
  • 14. 3.11.88 Important people, people without whom nothing would have: Alexander Mozhaev, Vika Smolyanina, Iren Bailey, Dmitriy Logginov, Vlad Sitnikov, Vladimir Garev, Alyona Ivanova, Natalia Karaseva, Ilya Petrov, Dasha Mingalieva & Lesha Fedorov, Oksana Zavoyko, Konstantin Kupriyanov, Natasha Shashkova, Valdis Belych, Pavel Gitelman, Boris Ryss, Oleg Nikolaev, Irina Sheveleva, Ilya Trofimov and all all all thanks! Masha Fedorova §³URRENT freelancer PAST WHAT THE FOOD? (2014): founder & executive digital & integrated communication campaigns: RTA, GRAPE group (2013): senior creator GRAPE (2010 ¨C 2012): creator OK Internet, Ukraine (2010): creator different experiences: designer, event manager, PR manager etc (2004 ¨C 2010) parparchik +7 916 511 7914