Fifa Fan Fest
4 likes1,320 views
The document provides details on the Cape Town FIFA Fan Fest project to take place in March 2010 at the Grand Parade in Cape Town, South Africa. The fan fest will provide a safe and accessible space for locals and international visitors to watch World Cup matches on big screens, enjoy live performances, and experience South African culture. Entertainment will include over 100 performances from local and international acts across various genres. The fan fest aims to welcome soccer fans, families, and supporter clubs in a festive atmosphere while leaving a lasting legacy for Cape Town.
![Marketing Programme Public Relations Messaging to include accessibility and attendance information, entertainment programme offerings and community impact benefits. Radio Official Broadcaster [SABC] radio stations including Good Hope FM, Metro FM, Uhmlobowene, 5fm and RSG Print Newspaper Group Partnership Outdoor Signage](https://image.slidesharecdn.com/fifafanfest-100407040706-phpapp02/85/Fifa-Fan-Fest-16-320.jpg)
More Related Content
Viewers also liked (10)
Similar to Fifa Fan Fest (20)
More from Cape Town Partnership (20)
Recently uploaded (15)
Fifa Fan Fest
- 1. Cape Town FIFA Fan Fest Project Update March 2010
- 2. ?
- 3. Welcome to the Grand Parade The Grand Parade is symbolic of the heritage of Cape Town, South Africa’s most cosmopolitan city. The Cape Town FIFA Fan Fest will be the iconic Heritage Fan Fest of the FIFA 2010 World Cup
- 4. Our Mission Provide a safe, freely accessible and eco-friendly environment Stage a spectacle of multicultural entertainment and activities for international visitors and local communities Create a “Home Town Feel ” for International Team Supporter Clubs and internationals living in Cape Town and South Africa Leave a lasting legacy for the people of Cape Town in the form of a revitalized Grand Parade
- 5. Event Details Venue: Grand Parade & City Hall Operating Dates: 11 June – 11 July 24 match days / 6 non-match Operating Times: 11h00 – 23h00 Crowd Capacity: 13,500 Main Arena 25,000 Total Area Distance to Stadium : 2.3 km Route To Stadium : Fan Walk (Dedicated secure/fenced path including buskers and concessions)
- 7. Venue Layout
- 8. Venue Layout: Entra nces
- 9. Venue Layout: Main Arena
- 10. Venue Layout: Chill Zone
- 11. Target Market / Audiences The Soccer Fan Families Supporter Clubs Local Foreign Communities Company Staff Member Corporate VIP
- 12. Entertainment Programme OVER 100 PERFORMANCES 2 TALENT TIERS: New & Emerging Established THEMED DAYS: South Africa Day / Africa Day / Celebrate Cape Town / International Days / Youth Day / Sunday Family Days
- 13. Entertainment Programme GROUP STAGE RUNNING ORDER: 11:00 Gates Open 11:30 – 13:15 New Talent Performances 13:15 – 15:15 Match 1 15:15 – 15:45 Talent Showcase 15:45 – 17:45 Match 2 17:45 – 20:00 Headline Performances 20:00 – 22:00 Match 3 22:00 – 23:00 DJ Performance
- 14. Hospitality: Welcoming the Fans The Cape Town FIFA Fan Fest will provide the following levels of hospitality Private: exclusive pre-event cocktail reception Tribune Club: reserved match viewing seat and food & drink voucher on the Fan Fest Main Arena covered Grandstand Super Fan Club: reserved match viewing seat on a big screen and food & drink voucher in the City Concert Hall Castle: private lounges & function facilities with private parking
- 15. Food & Beverage Services Central Catering Areas Variety of Food Offerings Satellite Snack and Drink Vending Dedicated Beer Areas
- 16. Marketing Programme Public Relations Messaging to include accessibility and attendance information, entertainment programme offerings and community impact benefits. Radio Official Broadcaster [SABC] radio stations including Good Hope FM, Metro FM, Uhmlobowene, 5fm and RSG Print Newspaper Group Partnership Outdoor Signage
- 17. New Media Programme Digital & Social Networks Fanbassadors FanBlogs Fan visits
- 18. Marketing Programme Pre-Event Period (April - May 2010) Drive Local Buy-in and Participation PR, Community Communication Programme and Township Media Build National and International Awareness FIFA channels, Digital and Social Networks Event Period (May - July 2010) Drive Attendance to Event Radio Campaigns, Outdoor Signage, Tourism Channels, Ambient Media Post-Event Period (July - August 2010) Communicate Community Benefits and Legacy Programme PR Campaign and Community Media
- 19. VOC / Offices / Media Centre Based in City Hall VOC & Offices will be based on the 3rd floor Media Centre based on 1st floor includes implementation and management of the centre including infrastructure, IT, catering, minor renovations and cleaning Infra-structure includes: work spaces for 160 media with dedicated high-speed internet network, designated press conference area, radio room with soundproofing, plasma screens, interview area, visual and AV connectivity Facilities include and lounge and cafeteria for media use
- 20. Dedicated Meet & Greet Areas Dedicated Drop Off & Pick Up Areas ( Possible dedicated parking ) Private and Group Hospitality Areas Appropriate Catering Services Themed FFF International Days ( MC,DJ,Big Screen etc) Relevant FFF Information in Team Language Opportunity to set up Country/Consul On Site Offices & Services Involvement in safety, security and parking planning Develop Fanbassadors,Fanblogs and Fanvisits Support Services for International Supporters Clubs, Communities & VIP’s
- 21. THANK YOU