Fifty Fifty Executive Summary
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1) The document discusses a commuting sharing platform called fiftyfifty.net that aims to connect users to share rides and costs of transportation. It highlights problems with current travel methods like saturation and inefficiency. 2) Fiftyfifty.net would allow private car owners to share their vehicles, making roads less saturated. The platform would match users and allow them to share cars and costs of commuting. 3) The platform would be available via web and mobile apps. It also discusses potential income streams and strategies to achieve the goal of 55,000 users by the end of the third year.
Fifty Fifty Executive Summary
- 1. Executive OverviewEsteban Tapia Javier Valera Olimpiu Capra Jos辿 Frutos Mancha
- 2. CommutingExecutive Summary120,636,738 cars in circulation5,883,396 commutes daily (in Madrid, Valencia & Salamanca)Economic crisis
- 3. Problems with current travel methodsSaturationInefficiencyCostly2Executive Summaryvv
- 4. fiftyfifty.netExecutive Summary3Private transportation Less saturated roads requiredService for sharing cars, easilyProduct
- 5. fiftyfifty.netfor ConsumersShare routesMatch usersShare cars and costs4Executive SummaryProduct
- 6. fiftyfifty.netfor ConsumersExecutive Summary5AvailabilityVia webMobile webMobile native appsProduct
- 7. fiftyfifty.netfor BusinessesCar rentalInsurancesLocal eventsLocal businessesLoyalty Card6Executive SummaryProduct
- 8. Is fiftyfifty.netprofitable?6 income streamsMonthly subscription 3/monthExtra Services 1/service/0.15/SMSSingle travel insurance 0.33/transactionAdvertising 30/45/60(CPM)Referrals 15%/transactionLoyalty Card 2%/transaction7Executive SummaryPrice
- 9. Is fiftyfifty.netprofitable?Executive Summary8With 55,000 users (by the end of year 3):Price
- 10. Is fiftyfifty.netprofitable?Executive Summary9Break even within first yearHuge ROIHigh IRRPrice
- 11. Can we achieve 55,000 users?Executive Summary10Market LeaderIncrease size of marketFocus (segmentation)Madrid, Valencia, SalamancaStudents 205,300paxWorkers 4,883,296 paxNon working 803,800paxStrategy
- 12. Can we achieve 55,000 users?Executive Summary11Competitors (80,000 users)Web searches (6 million related pages)
- 13. How are we going to achieve 55,000 users?Executive Summary12Advertising onlineNewspapersAdwordsSocial SitesTwitterPartnersPromotion
- 14. How are we going to achieve 55,000 users?Executive Summary13Advertising offlineMetro / Train StationsBus stopsUniversitiesWord of MouthRecruitersMedia
- 15. Our aimExecutive Summary14To solve inefficiencies with current travel methods. Connections between usersAdvertising toolOptimize current infrastructureSustainable and profitable
- 16. Join us!Executive Summary15We require: 300,000 in SF year 1 300,000 in SF year 2 500,000 in SF year 3Want to participate?Call us, visit us, e-mail us
- 17. Thanks!Wed gladly listen to your feedbackExecutive Summary