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Final Presentation: Twitter Campaign

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Lindsey Scharg

Twitter is looking to generate revenue through advertisements and promotions on its platform. It aims to convert businesses that currently purchase alternative media into Twitter purchasers. The document outlines Twitter's plan to collect performance data, use informative and interactive tactics to provide statistics and success stories, launch ads on business websites and through search engines, and do so with a modest $20,000 advertising budget. The goal is to prove to businesses that Twitter is the most efficient and effective advertising channel.

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TWITTER
What’s The Tweet on Twitter? • micro-blog • 140 characters/Multimedia • Instant view and reply to updates • valuable information
Target Tweeters • Public relations and Marketing consultants • small businesses • GOAL: Convert alternative media purchases into twitter purchases • Business accounts have  opportunity to generate money—not teenagers and adults
Key Performance Indicators • Collect data from Twitter’s R&D • Gross Rating Points GRP • Compare accounts before and after campaign
Big Idea • Problem: Twitter needs to make money • accomplish w/ advertisements & promotions • Objective: convert media purchases • USP: Twitter = Efficent + Effective
Tools & Tactics • Inform with INFO • Friendly, open • interactive • Provide: 1. statistics, 2. Data 3. success stories
Creative Strategy • informative, clear, concise, • audiences consideration • see through puffery and gimmicks • common goal
Media Selection • business hubs such as Forbes, Linkedin, Monster, and other websites • Launch Google SEM SEO advertisements • Non-internet related channels
The Advertising Budget • Twitter requires a small budget • $100/hr (beginner rate) • 200 hours • $5 million- SEM
Summary • Show the TA that Twitter is the most efficient and innovative way to advertise, and Twitter has the data and statistics to prove it! honest delivery of info + great product = Success

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Final Presentation: Twitter Campaign

  • 2. What’s The Tweet on Twitter? • micro-blog • 140 characters/Multimedia • Instant view and reply to updates • valuable information
  • 3. Target Tweeters • Public relations and Marketing consultants • small businesses • GOAL: Convert alternative media purchases into twitter purchases • Business accounts have  opportunity to generate money—not teenagers and adults
  • 4. Key Performance Indicators • Collect data from Twitter’s R&D • Gross Rating Points GRP • Compare accounts before and after campaign
  • 5. Big Idea • Problem: Twitter needs to make money • accomplish w/ advertisements & promotions • Objective: convert media purchases • USP: Twitter = Efficent + Effective
  • 6. Tools & Tactics • Inform with INFO • Friendly, open • interactive • Provide: 1. statistics, 2. Data 3. success stories
  • 7. Creative Strategy • informative, clear, concise, • audiences consideration • see through puffery and gimmicks • common goal
  • 8. Media Selection • business hubs such as Forbes, Linkedin, Monster, and other websites • Launch Google SEM SEO advertisements • Non-internet related channels
  • 9. The Advertising Budget • Twitter requires a small budget • $100/hr (beginner rate) • 200 hours • $5 million- SEM
  • 10. Summary • Show the TA that Twitter is the most efficient and innovative way to advertise, and Twitter has the data and statistics to prove it! honest delivery of info + great product = Success