Final ad makeover
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This document outlines a home renovation promotion across multiple publications and media. It includes a multi-page feature in AD detailing the renovation process led by an interior architect. Promotions for the feature are planned in AD, Vogue, CNT magazines and on the publications' social media pages from May to November. An opportunity to win the home renovation and products is included. Product integration within the renovation story and logo integration in promotions and the final feature are also noted.
Final ad makeover
- 3. Consultation and styling by a celebrated interior architect. A multi-page feature detailing the process and story of the home renovation in the November- December AD issue. An experiential process that includes consultations and sourcing with AD’s stylist. Plus the opportunity to win world- class products.
- 4. Title Month/I ssue Promotion Completed May – June AD 1 DPS May Vogue 1 DPS June Vogue 1 SP June – July CNT 1 DPS Title Month/I ssue Promotion Pending July – Aug AD 1 DPS (call for entries) Sep – Oct AD 1 DPS (AD Makeover Coming Soon) Aug - Sep CNT 1 DPS (AD Makeover Coming Soon) Aug Vogue 1 DPS (AD Makeover Coming Soon)
- 5. Title Month/I ssue Promotion Complete AD Facebook Page June 1 Promo Post Vogue Facebook Page June 1 Promo Post Title Month/I ssue Promotion Pending AD Facebook Page Sep 1 Promo Post – AD Makeover in process AD Facebook Page Oct 1 Promo Post – AD Makeover coming soon AD Facebook Page Nov 1 Promo Post – announcing winner & house AD Face book Fans – 2,662 Vogue Face book Fans – 3,72,114
- 7. Medium Station Month/I ssue Promotion Pending Radio Radio One Nov Interview of winner TBC – Opportunity to integrate sponsor mentions Outdoor Nov Hoardings to promote the issue – calling out the Makeover
- 8. Product Integration within the Makeover Story (minimum six pages). The story will follow the styling and creative process, looking at how the design and styling takes shape. Logo Integration within the Makeover Story. Logo Integration in promotions leading up to publication of the story: – Logo in all Makeover promotions AD, Vogue & CNT – Radio Campaign in November – Promotion in social media for both AD and Vogue