Final presentation
Download as PPTX, PDF0 likes298 views
Smartphones provide many advantages for the tourism industry, though hoteliers have been slow to recognize this. Smartphone applications allow hotels to offer personalized services to guests and form partnerships with local businesses. This gives customers independence and quick access to information. However, smartphones also have disadvantages like discrimination against non-users and over-reliance on the devices. The future may include smartphone applications replacing ID cards and using augmented reality to share information about strangers.
1 of 6
Download to read offline
Recommended
Atc cxo final
Atc cxo finalvaleriecason
油
Phunware is a mobile technology company that offers a fully integrated platform called Mobile as a Service (MaaS) that allows brands to engage with users on mobile. It has over 150 employees and is headquartered in Austin, Texas with additional offices in California and Maryland. Phunware's platform processes over 500 billion transactions per year and has launched hundreds of branded mobile applications.The Pursuit of Product Excellence: The Mobile Opportunity for UK Banks
The Pursuit of Product Excellence: The Mobile Opportunity for UK BanksThe App Business
油
The document discusses a study by The App Business (TAB) that evaluated the mobile banking apps of major UK banks. TAB tested the apps against 9 common banking tasks and found that the apps generally failed to help users achieve their desired outcomes in an easy and seamless manner. For example, apps did not allow users to easily track spending, pay others back, or understand their financial products and fees. TAB believes banks are missing opportunities to improve customer experience and that one app integrating data from multiple banks could significantly enhance usability and transparency. TAB advocates that banks focus on clear customer outcomes to develop truly excellent mobile products.Considerations, Influences & Effects @ 70MPH
Considerations, Influences & Effects @ 70MPHParrish Hanna
油
The document discusses the design of human-machine interfaces for vehicles. It describes the mission to design interfaces that are clear, compelling and safe to use while driving. It discusses exploring visionary design concepts while implementing useful technology. The interfaces will prioritize the driver experience and monitor interactions to minimize distractions.The right way to influence behaviour with technology
The right way to influence behaviour with technologyThe App Business
油
TAB Strategist Jean Francois Hector recently gave a talk at Mobile UX London. Here is a summary version of his deck and presentation, where he breaks down the importance of understanding user behaviour, and how to elicit the behaviours you want using the MAT model with our handy tips on how to apply it. Investec
InvestecDay Software
油
Our customers are increasingly relying on mobile internet access. Users expect brands to provide satisfactory mobile experiences and will blame brands for bad experiences. This document discusses Investec's efforts to provide mobile-optimized websites for their clients and events, including learning from past mobile sites and targeting content to different device types and capabilities. It demonstrates updated mobile sites for Goodwood hospitality, Rugby hospitality, and an Internationals 2010 Rugby event.Customer Worthy 2012 Customer Experience Forecast
Customer Worthy 2012 Customer Experience ForecastClient X Client
油
Will you be customer worthy in 2012? Michael R Hoffman presentation to national customer management conference delivers insights, challenges and opportunities for 2012 customer experience management. Technology, strategy, reporting, from internet of things to occupy wall street, privacy and customer experience prediction algorithmSingapore Mobile 2.0 & Ux Trends 2009: Scott Weiss
Singapore Mobile 2.0 & Ux Trends 2009: Scott WeissYOGESH TADWALKAR
油
The document discusses trends in mobile 2.0 and handset user experience from 2009-2010. It covers the rise of social networking features on mobile devices, improving usability through iterative design testing, and examples of early mobile social networking applications. It also provides tips for localizing content and examples of issues with early touchscreen and camera technologies.Nickelfox- Mobile First
Nickelfox- Mobile FirstNickelfox
油
As people go about their daily lives they interact with brands across devices. Corporations leveraging this data can understand who there key customers are, where they have been and their preferences.
Mobile first infers that an organization should strategize the mobile experience while considering its development strategy. The emphasis should be on how consistently various stakeholders can collaborate with the organization across devices.10 Topics of Auto & Mobility UX
10 Topics of Auto & Mobility UXParrish Hanna
油
Presentation given during the 1st meeting of the Michigan Automotive & Mobility UX group on Thursday, 2/7/2019. Parrish Hanna of movotiv presented 10 Topics of Auto & Mobility UX and the role that we as UX professionals play in these domains. Attendees include professionals from automotive OEMs, auto and mobility suppliers, design firms, Michigan universities, research companies, software companies and more.
The group also discussed potential topics and speakers for future monthly meetings. Find more information and join the group here: https://www.meetup.com/MichiganAutomotiveUX/
Auto Ad - LED Truck Features & Rate Card
Auto Ad - LED Truck Features & Rate Cardautoad
油
LED Truck - offering 20 hours a day of real-time captive audience; serving 12 million impressions per month.IAB SEA | Mobile Training Intro 2014
IAB SEA | Mobile Training Intro 2014Andrew Coroneo
油
An interpretation on the role mobile has in our lives and the role it should play today for marketers, created for IAB South East Asia Mobile training seminar in November 2014.Evantage Mobile Apps
Evantage Mobile AppsLambert Matias
油
The presentation discusses the growth of mobile apps and importance of businesses developing mobile apps, noting that by 2015 mobile app development projects will outnumber PC projects 4 to 1 and highlighting key benefits for businesses such as allowing customers to access information easily and promoting the business through features like push notifications, coupons, and social media integration. Industries well-suited for mobile apps include lawyers, realtors, restaurants, fitness gyms, hotels, and auto dealerships. Developing a mobile app can help businesses compete by allowing customers to access information anywhere and promoting customer engagement through the app.Mobile Convention Amsterdam 2014 - Rob Woodbridge
Mobile Convention Amsterdam 2014 - Rob WoodbridgeMobile Convention Amsterdam 2015
油
Mobile payments will reach $508 billion in 2014 but have not yet replaced other forms of payment. While 30% of Europeans use their phone for shopping daily, most consumers still prefer using physical drivers licenses and starting their car with an app over mobile payments. The top barriers to mobile payment adoption are issues with speed and complexity. Mobile payments are an outcome of new currency formats enabled by mobile technology rather than the end goal.Mobile (jen&hilmi)
Mobile (jen&hilmi)hilmiramlan
油
The document discusses trends in mobile technology including the history of commercial phone calls and text messaging, the development of better mobile phone displays, and the rise of applications and augmented reality. It also covers predictions about mobile becoming the primary screen for advertising and mobile apps surpassing desktop web usage. Additionally, it outlines location-based services and how various companies are using them to engage customers and promote their brands through offers, games, and interactive experiences.Disruptive Innovation
Disruptive Innovationdylan goines
油
Uber is a transportation and delivery company that allows users to request cab services through a mobile app. It has disrupted the taxi industry by offering lower prices, making it popular especially with younger users who are comfortable with technology. The app has made Uber a cheaper and more convenient option than traditional cabs. This has led to financial struggles for taxi companies and the bankruptcy of Yellow Cab in San Francisco due to Uber's competition. Uber exemplifies a disruptive innovation against the taxi industry.Mobile Travel @ Travel2010.be TravelMedia 
Mobile Travel @ Travel2010.be TravelMedia Sound of Data
油
Presentation by Jeroen van Velzen, CEO of The Sound of Data on Mobile in Travel. November 23, 2010 http://travel2010.be/Mobile rage
Mobile rageLori Olson
油
Mobile Rage - What causes it & how to fix it
Most of us have been there. That website you want to use, from your mobile device, that just refuses to cooperate. From the Flash-only, to the can't f**king log in, to the redirect-to-mobile-and-stay-there sites, there's more than enough websites out there to invoke Mobile Rage.
Although we all know that the best mobile development strategy is "mobile-first", we also all know how many sites and applications out there were designed and built by people who didn't imagine how fast mobile would take over.
Come learn about the common mistakes most people make for mobile, and some of the simple solutions you can use to help reduce Mobile Rage, without having to do a complete rewrite.Mobile Banking
Mobile BankingBarb Tillich
油
This document discusses factors affecting individuals' adoption of mobile banking. It employs the Unified Theory of Acceptance and Use of Technology (UTAUT) model with age and gender as moderating effects to investigate what influences individuals to adopt mobile banking. The findings from this research can help banks design effective marketing campaigns and customize service options for specific customer segments in the context of electronic banking. While much research has been done on internet banking, relative few studies have explored mobile banking adoption, so more research is needed to understand what drives people to adopt mobile banking.Smartphone app.final 1docx
Smartphone app.final 1docxLaurenFlory
油
Mobile applications have become increasingly popular over the past decade as smartphones have grown in usage. Businesses have started using mobile apps and mobile-optimized websites to market directly to consumers and facilitate purchases. A publishing company president was interviewed and stated that 15% of their website traffic now comes from mobile devices, up from previous years. While native apps may not be worthwhile for all companies, having a mobile-optimized website is important as mobile usage continues to rise. The future of business mobile marketing likely lies in mobile-optimized websites rather than native apps.Smartphone app.final 1docx 1
Smartphone app.final 1docx 1Jordan Flasch
油
Mobile applications have become increasingly popular over the past decade as smartphones have grown in usage. Businesses have recognized the potential of mobile apps and websites to market directly to consumers. A publishing company president was interviewed and expressed that approximately 15% of their website traffic now comes from mobile devices, with social media like Facebook and Twitter being important referral sources. While native apps may not be worthwhile for all businesses given development costs and shorter usage times, mobile-optimized websites can effectively provide information to customers on the go. The future of mobile marketing likely involves greater integration of location services, payments, and just-in-time interactions across both apps and mobile websites.Why do digital wallet apps startups fail mistakes to avoid
Why do digital wallet apps startups fail mistakes to avoidnimbleappgenie
油
Do you know what people really want? They want the freedom to buy anything from anywhere in the world without carrying cash in their pocket. In simple words, they want an omnipresent payment solution that can replace their physical wallets and eliminate the need to carry country-wise currency. But today, many business people confuse digital wallet apps with payment apps. So, before you get deep into the topic of digital wallet apps development, lets first clear the confusion between digital wallet apps and mobile payment app.Why do digital wallet apps startups fail mistakes to avoid
Why do digital wallet apps startups fail mistakes to avoidnimbleappgenie
油
We, at NimbleAppgenie, have Mobile app developers that are dedicated and professional in developing digital wallet apps. We are an extremely professional E-Wallet App Development company that provides digital wallet apps development services to innovative companies worldwide.Why do digital wallet apps startups fail mistakes to avoid
Why do digital wallet apps startups fail mistakes to avoidnimbleappgenie
油
Digital wallet apps let users replace everything in their physical wallets such as cash, credit & debit cards, important documents like membership cards, driving licence, and store them digitally. This basically enables users to undertake a multitude of transactions.Deciding your digital touch points
Deciding your digital touch pointsPerttu Tolvanen
油
Should you invest in native mobile apps, bots or web apps? This presentation gives examples from different business areas and discusses the reasons to choose between native apps and web apps. Also it covers few latest examples of Facebook Messenger bots.How to make mobile economy prosper in Vietnam
How to make mobile economy prosper in VietnamBrian TRAN
油
- Collaboration between companies from different industries is needed to create an ecosystem for the mobile economy and creative industries in Vietnam. This should be seen as win-win partnerships where all parties can benefit.
- Vietnamese companies face challenges like a lack of cooperation, but developing mobile apps from the start allows building new modern ecosystems more easily compared to other countries.
- The mobile app market in Vietnam is still developing, but shows potential as smartphones become more common and local companies work to serve customer needs through new apps. However, both local and foreign firms will compete for this growing market.Mobile Banking App Development A Complete Guide.pdf
Mobile Banking App Development A Complete Guide.pdfSuccessiveDigital
油
This is an article about mobile banking app development. It discusses the benefits and challenges of mobile banking apps. It also details the steps involved in developing a mobile banking app. Some of the important points from this website are that mobile banking apps offer convenience and security for users. They can also help banks save money. However, there are also challenges to developing mobile banking apps, such as data security and regulatory compliance.Whitepaper Mobile Ready Websites With Bemoko Live
Whitepaper Mobile Ready Websites With Bemoko Livebemoko Ltd.
油
Whitepaper highlighting the problems associated with developing mobile websites and how bemokoLive can help overcome those difficultiesTrends project 1
Trends project 1judgew
油
The document discusses how the rise of mobile technology is creating a "mobile only world" where people rely on their smartphones for many daily tasks. It provides examples of how industries like hospitality, airlines, and restaurants are developing mobile applications to improve the customer experience. As mobile technology continues to advance rapidly with new phones and apps, businesses need to ensure they have a strong mobile presence and services to stay connected with customers. A mobile only world could change how people shop, learn, work and manage daily tasks entirely through their smartphones.Trends project 1
Trends project 1University of Wisconsin Stout
油
The document discusses how the rise of mobile technology is creating a "mobile only world" where people rely on their smartphones for many daily tasks. It provides examples of how industries like hospitality, airlines, and restaurants are developing mobile applications to improve the customer experience. As mobile technology continues to advance rapidly with new phones and apps, more businesses will need to mobilize their services and websites to stay connected with customers. A mobile only world could change how people shop, learn, work and manage daily tasks through their smartphones.20110829 - DirectDispatcher
20110829 - DirectDispatcherSamuel Colak
油
Direct-Dispatcher is an iOS app that allows users to locate and reserve taxis or limousines. It connects users to transportation providers through an online platform owned by Im-At-Home. The app is currently under development and will initially launch in New York City and Los Angeles, with plans to expand to other major cities and Europe. Users can make reservations through the app and pay within the app, while transportation providers can accept reservations and track usage through a web interface. The developers plan to generate revenue from user reservation fees, subscriptions, and advertising on the platform.More Related Content
What's hot (9)
10 Topics of Auto & Mobility UX
10 Topics of Auto & Mobility UXParrish Hanna
油
Presentation given during the 1st meeting of the Michigan Automotive & Mobility UX group on Thursday, 2/7/2019. Parrish Hanna of movotiv presented 10 Topics of Auto & Mobility UX and the role that we as UX professionals play in these domains. Attendees include professionals from automotive OEMs, auto and mobility suppliers, design firms, Michigan universities, research companies, software companies and more.
The group also discussed potential topics and speakers for future monthly meetings. Find more information and join the group here: https://www.meetup.com/MichiganAutomotiveUX/
Auto Ad - LED Truck Features & Rate Card
Auto Ad - LED Truck Features & Rate Cardautoad
油
LED Truck - offering 20 hours a day of real-time captive audience; serving 12 million impressions per month.IAB SEA | Mobile Training Intro 2014
IAB SEA | Mobile Training Intro 2014Andrew Coroneo
油
An interpretation on the role mobile has in our lives and the role it should play today for marketers, created for IAB South East Asia Mobile training seminar in November 2014.Evantage Mobile Apps
Evantage Mobile AppsLambert Matias
油
The presentation discusses the growth of mobile apps and importance of businesses developing mobile apps, noting that by 2015 mobile app development projects will outnumber PC projects 4 to 1 and highlighting key benefits for businesses such as allowing customers to access information easily and promoting the business through features like push notifications, coupons, and social media integration. Industries well-suited for mobile apps include lawyers, realtors, restaurants, fitness gyms, hotels, and auto dealerships. Developing a mobile app can help businesses compete by allowing customers to access information anywhere and promoting customer engagement through the app.Mobile Convention Amsterdam 2014 - Rob Woodbridge
Mobile Convention Amsterdam 2014 - Rob WoodbridgeMobile Convention Amsterdam 2015
油
Mobile payments will reach $508 billion in 2014 but have not yet replaced other forms of payment. While 30% of Europeans use their phone for shopping daily, most consumers still prefer using physical drivers licenses and starting their car with an app over mobile payments. The top barriers to mobile payment adoption are issues with speed and complexity. Mobile payments are an outcome of new currency formats enabled by mobile technology rather than the end goal.Mobile (jen&hilmi)
Mobile (jen&hilmi)hilmiramlan
油
The document discusses trends in mobile technology including the history of commercial phone calls and text messaging, the development of better mobile phone displays, and the rise of applications and augmented reality. It also covers predictions about mobile becoming the primary screen for advertising and mobile apps surpassing desktop web usage. Additionally, it outlines location-based services and how various companies are using them to engage customers and promote their brands through offers, games, and interactive experiences.Disruptive Innovation
Disruptive Innovationdylan goines
油
Uber is a transportation and delivery company that allows users to request cab services through a mobile app. It has disrupted the taxi industry by offering lower prices, making it popular especially with younger users who are comfortable with technology. The app has made Uber a cheaper and more convenient option than traditional cabs. This has led to financial struggles for taxi companies and the bankruptcy of Yellow Cab in San Francisco due to Uber's competition. Uber exemplifies a disruptive innovation against the taxi industry.Mobile Travel @ Travel2010.be TravelMedia
Mobile Travel @ Travel2010.be TravelMedia Sound of Data
油
Presentation by Jeroen van Velzen, CEO of The Sound of Data on Mobile in Travel. November 23, 2010 http://travel2010.be/Mobile rage
Mobile rageLori Olson
油
Mobile Rage - What causes it & how to fix it
Most of us have been there. That website you want to use, from your mobile device, that just refuses to cooperate. From the Flash-only, to the can't f**king log in, to the redirect-to-mobile-and-stay-there sites, there's more than enough websites out there to invoke Mobile Rage.
Although we all know that the best mobile development strategy is "mobile-first", we also all know how many sites and applications out there were designed and built by people who didn't imagine how fast mobile would take over.
Come learn about the common mistakes most people make for mobile, and some of the simple solutions you can use to help reduce Mobile Rage, without having to do a complete rewrite.Similar to Final presentation (20)
Mobile Banking
Mobile BankingBarb Tillich
油
This document discusses factors affecting individuals' adoption of mobile banking. It employs the Unified Theory of Acceptance and Use of Technology (UTAUT) model with age and gender as moderating effects to investigate what influences individuals to adopt mobile banking. The findings from this research can help banks design effective marketing campaigns and customize service options for specific customer segments in the context of electronic banking. While much research has been done on internet banking, relative few studies have explored mobile banking adoption, so more research is needed to understand what drives people to adopt mobile banking.Smartphone app.final 1docx
Smartphone app.final 1docxLaurenFlory
油
Mobile applications have become increasingly popular over the past decade as smartphones have grown in usage. Businesses have started using mobile apps and mobile-optimized websites to market directly to consumers and facilitate purchases. A publishing company president was interviewed and stated that 15% of their website traffic now comes from mobile devices, up from previous years. While native apps may not be worthwhile for all companies, having a mobile-optimized website is important as mobile usage continues to rise. The future of business mobile marketing likely lies in mobile-optimized websites rather than native apps.Smartphone app.final 1docx 1
Smartphone app.final 1docx 1Jordan Flasch
油
Mobile applications have become increasingly popular over the past decade as smartphones have grown in usage. Businesses have recognized the potential of mobile apps and websites to market directly to consumers. A publishing company president was interviewed and expressed that approximately 15% of their website traffic now comes from mobile devices, with social media like Facebook and Twitter being important referral sources. While native apps may not be worthwhile for all businesses given development costs and shorter usage times, mobile-optimized websites can effectively provide information to customers on the go. The future of mobile marketing likely involves greater integration of location services, payments, and just-in-time interactions across both apps and mobile websites.Why do digital wallet apps startups fail mistakes to avoid
Why do digital wallet apps startups fail mistakes to avoidnimbleappgenie
油
Do you know what people really want? They want the freedom to buy anything from anywhere in the world without carrying cash in their pocket. In simple words, they want an omnipresent payment solution that can replace their physical wallets and eliminate the need to carry country-wise currency. But today, many business people confuse digital wallet apps with payment apps. So, before you get deep into the topic of digital wallet apps development, lets first clear the confusion between digital wallet apps and mobile payment app.Why do digital wallet apps startups fail mistakes to avoid
Why do digital wallet apps startups fail mistakes to avoidnimbleappgenie
油
We, at NimbleAppgenie, have Mobile app developers that are dedicated and professional in developing digital wallet apps. We are an extremely professional E-Wallet App Development company that provides digital wallet apps development services to innovative companies worldwide.Why do digital wallet apps startups fail mistakes to avoid
Why do digital wallet apps startups fail mistakes to avoidnimbleappgenie
油
Digital wallet apps let users replace everything in their physical wallets such as cash, credit & debit cards, important documents like membership cards, driving licence, and store them digitally. This basically enables users to undertake a multitude of transactions.Deciding your digital touch points
Deciding your digital touch pointsPerttu Tolvanen
油
Should you invest in native mobile apps, bots or web apps? This presentation gives examples from different business areas and discusses the reasons to choose between native apps and web apps. Also it covers few latest examples of Facebook Messenger bots.How to make mobile economy prosper in Vietnam
How to make mobile economy prosper in VietnamBrian TRAN
油
- Collaboration between companies from different industries is needed to create an ecosystem for the mobile economy and creative industries in Vietnam. This should be seen as win-win partnerships where all parties can benefit.
- Vietnamese companies face challenges like a lack of cooperation, but developing mobile apps from the start allows building new modern ecosystems more easily compared to other countries.
- The mobile app market in Vietnam is still developing, but shows potential as smartphones become more common and local companies work to serve customer needs through new apps. However, both local and foreign firms will compete for this growing market.Mobile Banking App Development A Complete Guide.pdf
Mobile Banking App Development A Complete Guide.pdfSuccessiveDigital
油
This is an article about mobile banking app development. It discusses the benefits and challenges of mobile banking apps. It also details the steps involved in developing a mobile banking app. Some of the important points from this website are that mobile banking apps offer convenience and security for users. They can also help banks save money. However, there are also challenges to developing mobile banking apps, such as data security and regulatory compliance.Whitepaper Mobile Ready Websites With Bemoko Live
Whitepaper Mobile Ready Websites With Bemoko Livebemoko Ltd.
油
Whitepaper highlighting the problems associated with developing mobile websites and how bemokoLive can help overcome those difficultiesTrends project 1
Trends project 1judgew
油
The document discusses how the rise of mobile technology is creating a "mobile only world" where people rely on their smartphones for many daily tasks. It provides examples of how industries like hospitality, airlines, and restaurants are developing mobile applications to improve the customer experience. As mobile technology continues to advance rapidly with new phones and apps, businesses need to ensure they have a strong mobile presence and services to stay connected with customers. A mobile only world could change how people shop, learn, work and manage daily tasks entirely through their smartphones.Trends project 1
Trends project 1University of Wisconsin Stout
油
The document discusses how the rise of mobile technology is creating a "mobile only world" where people rely on their smartphones for many daily tasks. It provides examples of how industries like hospitality, airlines, and restaurants are developing mobile applications to improve the customer experience. As mobile technology continues to advance rapidly with new phones and apps, more businesses will need to mobilize their services and websites to stay connected with customers. A mobile only world could change how people shop, learn, work and manage daily tasks through their smartphones.20110829 - DirectDispatcher
20110829 - DirectDispatcherSamuel Colak
油
Direct-Dispatcher is an iOS app that allows users to locate and reserve taxis or limousines. It connects users to transportation providers through an online platform owned by Im-At-Home. The app is currently under development and will initially launch in New York City and Los Angeles, with plans to expand to other major cities and Europe. Users can make reservations through the app and pay within the app, while transportation providers can accept reservations and track usage through a web interface. The developers plan to generate revenue from user reservation fees, subscriptions, and advertising on the platform.Why is Mobile the most important customer channel in Africa ?
Why is Mobile the most important customer channel in Africa ?Yaron Assabi
油
Why is Mobile the most important customer channel in
Africa ?
A presentation given in Banking Channel Management Conference in August 2013 Travel Performance Marketing
Travel Performance MarketingMark Jones
油
The document discusses repetitive vacations and how travel behaviors can be predictable. It notes that approximately 60% of travel purchases in Europe take place online, providing a wealth of data about consumer behavior patterns. This travel data provides insights into desirable customer audiences as travel involves cluster purchases like flights, hotels, and rental cars. Marketers can use travel data to deliver targeted messages to specific, high-value audiences.Final group trend paper
Final group trend paperkawerner
油
The document discusses OpenWays, a company that provides a mobile-based access management solution allowing hotel guests to unlock their room doors using a mobile app and unique sound code. The technology aims to streamline the check-in process and is more environmentally friendly than plastic key cards. OpenWays uses near field communication (NFC) technology, allowing compatibility with all smartphone brands. The solution has the potential to revolutionize the hotel industry and change how travelers stay in hotels.Industry Trend Paper (Group)
Industry Trend Paper (Group)University of Wisconsin Stout
油
The document discusses OpenWays, a company that provides a mobile-based access management solution allowing hotel guests to unlock their room with their smartphone instead of a plastic key card. The OpenWays app sends guests a unique sound code before arrival to open their door with their phone. This allows guests to bypass the front desk and check directly into their room. The technology aims to improve sustainability by eliminating plastic key cards and provide a more convenient experience for guests.How to Run a Hotel Industry Needs to Make Mobiles a Priority
How to Run a Hotel Industry Needs to Make Mobiles a PriorityRam Gupta, CHA, MIH
油
In this digital age, users now expect all products and services to be accessible to them via mobile apps or platforms and have formed an aversion to direct contact with customer service reps. Due to this phenomenon, it has become a priority for the hospitality industry to focus on mobiles for providing services and promoting themselves. Heres an update on the current mobile trends are and what hotels can do to make the best of these.M-Commerce 2010
M-Commerce 2010Simon Kibsg奪rd
油
Mobile commerce (m-commerce) is growing rapidly, driven by innovations like smartphones and app stores. Global revenue from mobile internet was estimated at $37 billion in 2008, with most from digital content purchases. Younger users and those in cities are more engaged with mobile services like social media and news. By 2013, over 80% of Europeans are projected to have smartphones. New payment methods like M-Pesa in Africa show potential. Mobile offers new advertising channels and a way for traditional companies to reach customers. The mobile device context requires tailored services rather than just shrinking desktop websites. Infrastructure lags innovation potential but the Apple App Store model is driving learning and adoption.Mobile Solutions: Challenging opportunities
Mobile Solutions: Challenging opportunitiesSimon Kibsg奪rd
油
Presentation on how we work with mobile solutions in Creuna. Originally held for the Google Technology User Group in Denmark.
Covering both the business and the technology angle on mobile solutions.Final presentation
- 1. E BUSINESSFinal PresentationAmanda Noubel MBA 2
- 2. Mobile outlookDuring the conference, severalgueststold aboutsmartphones and how they are used by the actors of thetourismindustry.Hoteliers are not yetreallyaware of this new trend. Buttheyreallyshouldbeaware of the benefits of such a toolon theirresults.Smartphone applications are easy to use, fast and secure. For example: http://www.youtube.com/watch?v=Zf-V7xk6AkAthisvideo shows the multiple advantages ofsmartphone applications in order to finduseful places near a hotel.
- 3. AdvantagesIn a few years, everyonewill have a smartphone, so no more problem of 束油discrimination油損Smartphone allowshoteliers to provide more personalizedservicesApplications canallowhotels to makepartnershipwith service providers in their areas, such as restaurant, leisurecenters or banks. The interests for both parties is to be visible in eachother applicationCustomersfeel more independant and have access to more pieces of information quiclkyNew way to travel: touristscanget all the information theyneed about a particular place in theirownlanguagesSee the video: http://www.youtube.com/watch?v=ARi03GxVvZYApplications provide real time services
- 4. DisadvantagesFor the moment, thereis a kind of discrimination for people withouta smartphoneApplications limits the human contact betweencustomers and hotelemployeesPeople rely to much on their phone. If the phone runs out of batteryor if itisstolen, people are totallylostThis type of toolrequires a constant access to internet and network, whatis not availableeverywhereSmall screens are a kind of limitation becausesmartphones display a large amount of information in a small format That article http://sungtaileecomm301.blogspot.com/2009/03/disadvantages-of-smartphone.htmlsums up wellsome of the smartphonesdisadvantages
- 5. Whatis the nextstep?Nowthat services are more and more personal and thatpeople are more and more involved in the serviceprocess, wecanwonderwhatwill come next?Here are some suggestions:Application that replace ID/passeport Application that uses augmented reality to read information about people thatyou cross on the street (CV, interests, )Application thatwilldetectelevators and call it for youwhenyouapproach an elevator
- 6. THE ENDTHANK YOU FOR YOUR ATTENTION