Google Strategy Deep Dive - June 2013

Jun 28, 20139 likes4,359 views

This is a quick, fun explanation of Google's strategy to go with Steve Faktor's Forbes article Deconstructing Google Strategy at http://onforb.es/13NVvuJ For a more detailed analysis on what Google might do next and a breakdown of all its products, log in to IdeaFaktory (free): http://bit.ly/19HPRMg But don't wait too long. Tech changes fast. If Google suddenly buys Pizza Hut, boy will I look silly... If you'd like help with your company's next big innovation, email ideas@ideafaktory.com or call 646-504-IDEA.

Business Technology

Google's mission is to organize the world's information and make it universally accessible and useful. Its vision is to develop search engines that understand everything in the world. The document provides a company profile of Google, a PEST analysis, five forces analysis, and a SWOT analysis. It identifies Google's core problem as some of its strengths like data mining and product integration making it more unpopular and seen as a monopoly. The document outlines a strategy for Google to maintain its market leader position while addressing these issues.

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