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Fix digg mittal_20101112

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Sandeep Mittal
Sandeep Mittal

This document proposes ways to improve the social news aggregation site Digg by focusing on user engagement and monetization. It recommends improving the homepage, recommending personalized content, rewarding top contributors, adding classified listings, and promoting the Digg brand and merchandise. It also suggests monetizing through interstitial ads, advertising to international users, increasing mobile app revenue, and showing sponsored posts that are relevant to the content. The goal is to enhance the user experience while generating more advertising revenue.

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? FIX DIGG Author: Sunny Mittal
? THE VALUE OF DIGG¡­ Users come to Digg to discover new content. Digg is a one stop shop for the latest & greatest content articles, videos and pictures. Engages users through digging and burying of content.
? MAKE DIGG GREAT AGAIN¡­ 1. Focus on improving User Engagement 1. Digg.com ¨C Everyone¡¯s Favorite Homepage 2. Recommended content 3. Reward loyal Users & Quality Contributions 4. Digg Classified 5. Live the Digg Lifestyle 1. Monetize, Monetize & Monetize! 1. Digg is Premium Inventory 2. Interstitial Advertising 3. Monetize International Traffic 4. Increase Mobile Revenue 5. Relevant, Contextual Sponsored Postings
? PART 1¡­ Focus on improving User Engagement 1. Digg.com ¨C Everyone¡¯s Favorite Homepage 2. Recommended content 3. Reward loyal Users & Quality Contributions 4. Digg Classified 5. Live the Digg Lifestyle
? Everyone¡¯s Favorite Homepage 1. Digg.com as your first stop 1. Top quality content, including Images & Videos, giving you the latest and up to date stories. 2. Local Weather & Time 3. Embedded Web Search Engine (powered by Google) 4. Other Modules / Widgets 2. Allow users to make their Digg experience very personalized 1. Configurable Layout & Colors 2. Custom Background / Wallpaper
? Recommended Content 1. Recommend Users with content that they would enjoy based on their digg/bury history & preferences 2. Recommended Content along Right-Rail, as not to disturb primary content feed
? Loyal & Quality Contributions 1. For Users who submit high-quality articles that reach the Digg Homepage¡­ Reward them! 2. Reward users with ¡°Digg Bucks¡± to be used as digital currency with various partnered sites (i.e. Zynga credits on Facebook)
? Digg Classified 1. Digg has a loyal Userbase ¨C Create a Classifieds section, allowing users to post ¨C 1. Local Events & Activities 2. Things for Sale 3. Job Postings 2. Monetize by charging a flat fee for Job Postings, or other Classified sections in high-demand
? Live the Digg Lifestyle 1. Add a Link to Shop.Digg.com (Store) in the bottom of the page 2. Promotes Brand Awareness 3. Monetize through branded merchandise
? PART 2¡­ Monetize, Monetize & Monetize! 1.Interstitial Advertising 2.Monetize International Traffic 3.Increase Mobile Revenue 4.Contextual, Relevant Sponsored Listings
? Interstitial Advertising 1. Digg sends traffic outbound to 3rd party content destinations. 2. Monetize this traffic through Interstitial Advertising. 1. High CPM¡¯s. 2. Large amount of Ad Opportunities, due to the high click-through to destination sites. 3. Control frequency of Interstitial Ads, to not destroy user experience.
? Monetize International Traffic 1. 40% of Digg traffic is International - Monetize through International Ad Networks 1. Promotes better user experience (relevant & contextual advertising) 2. Higher CPMs and better Click-through Rates
? Increase Mobile Revenue 1. Market the Digg mobile (iOS, Android) mobile application on the Homepage 2. Serve and monetize ads on mobile through partnership with mobile network and/or direct sales
? Sponsored Listings 1. Provide contextually-relevant sponsored listings in Right-Rail 2. Promotes better user experience 3. Ad inventory becomes one with the page (Content + Ad harmony)
? Contact Information Sunny Mittal SMITTAL79@gmail.com

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Fix digg mittal_20101112

  • 2. ? THE VALUE OF DIGG¡­ Users come to Digg to discover new content. Digg is a one stop shop for the latest & greatest content articles, videos and pictures. Engages users through digging and burying of content.
  • 3. ? MAKE DIGG GREAT AGAIN¡­ 1. Focus on improving User Engagement 1. Digg.com ¨C Everyone¡¯s Favorite Homepage 2. Recommended content 3. Reward loyal Users & Quality Contributions 4. Digg Classified 5. Live the Digg Lifestyle 1. Monetize, Monetize & Monetize! 1. Digg is Premium Inventory 2. Interstitial Advertising 3. Monetize International Traffic 4. Increase Mobile Revenue 5. Relevant, Contextual Sponsored Postings
  • 4. ? PART 1¡­ Focus on improving User Engagement 1. Digg.com ¨C Everyone¡¯s Favorite Homepage 2. Recommended content 3. Reward loyal Users & Quality Contributions 4. Digg Classified 5. Live the Digg Lifestyle
  • 5. ? Everyone¡¯s Favorite Homepage 1. Digg.com as your first stop 1. Top quality content, including Images & Videos, giving you the latest and up to date stories. 2. Local Weather & Time 3. Embedded Web Search Engine (powered by Google) 4. Other Modules / Widgets 2. Allow users to make their Digg experience very personalized 1. Configurable Layout & Colors 2. Custom Background / Wallpaper
  • 6. ? Recommended Content 1. Recommend Users with content that they would enjoy based on their digg/bury history & preferences 2. Recommended Content along Right-Rail, as not to disturb primary content feed
  • 7. ? Loyal & Quality Contributions 1. For Users who submit high-quality articles that reach the Digg Homepage¡­ Reward them! 2. Reward users with ¡°Digg Bucks¡± to be used as digital currency with various partnered sites (i.e. Zynga credits on Facebook)
  • 8. ? Digg Classified 1. Digg has a loyal Userbase ¨C Create a Classifieds section, allowing users to post ¨C 1. Local Events & Activities 2. Things for Sale 3. Job Postings 2. Monetize by charging a flat fee for Job Postings, or other Classified sections in high-demand
  • 9. ? Live the Digg Lifestyle 1. Add a Link to Shop.Digg.com (Store) in the bottom of the page 2. Promotes Brand Awareness 3. Monetize through branded merchandise
  • 10. ? PART 2¡­ Monetize, Monetize & Monetize! 1.Interstitial Advertising 2.Monetize International Traffic 3.Increase Mobile Revenue 4.Contextual, Relevant Sponsored Listings
  • 11. ? Interstitial Advertising 1. Digg sends traffic outbound to 3rd party content destinations. 2. Monetize this traffic through Interstitial Advertising. 1. High CPM¡¯s. 2. Large amount of Ad Opportunities, due to the high click-through to destination sites. 3. Control frequency of Interstitial Ads, to not destroy user experience.
  • 12. ? Monetize International Traffic 1. 40% of Digg traffic is International - Monetize through International Ad Networks 1. Promotes better user experience (relevant & contextual advertising) 2. Higher CPMs and better Click-through Rates
  • 13. ? Increase Mobile Revenue 1. Market the Digg mobile (iOS, Android) mobile application on the Homepage 2. Serve and monetize ads on mobile through partnership with mobile network and/or direct sales
  • 14. ? Sponsored Listings 1. Provide contextually-relevant sponsored listings in Right-Rail 2. Promotes better user experience 3. Ad inventory becomes one with the page (Content + Ad harmony)