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Social Media and Flickr30 September 2010
HistoryFounders: Stewart Butterfield and Caterina FakeFounded on: 2004Original Purpose: Share photos of their gaming projectExpansion: Acquired by Yahoo in 2005, sold for $35 million
PurposeGoal 1: We want to help people make their photos available to the people who matter to themGoal 2: We want to enable new ways of organizing photos and videoFeatures: Tagging, Notes, Comments, Flickr groups, Picasa editing, sets and groups organization, easy connection to Facebook, Twitter, and other blogs, multiple ways to upload pictureshttp://www.flickr.com/about/
InnovativeFilling the need to ¡°remember¡±Making photography more commonEasier to share experiences
ProblemsCopyright: People claiming other¡¯s photos as theirsModeration: Flagging photos that are inappropriateHarassment: Keeping the comments constructive
Public RelationsFlickr is not for commercial useCan use to highlight past eventsHave employees of companies, not the company itself, become members
ImprovementsExpand their video length to greater than 90 secondsThey are restricted to sharing with just members of the website, allow for group packages
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Flickr slideshow for slideshare

  • 1. Social Media and Flickr30 September 2010
  • 2. HistoryFounders: Stewart Butterfield and Caterina FakeFounded on: 2004Original Purpose: Share photos of their gaming projectExpansion: Acquired by Yahoo in 2005, sold for $35 million
  • 3. PurposeGoal 1: We want to help people make their photos available to the people who matter to themGoal 2: We want to enable new ways of organizing photos and videoFeatures: Tagging, Notes, Comments, Flickr groups, Picasa editing, sets and groups organization, easy connection to Facebook, Twitter, and other blogs, multiple ways to upload pictureshttp://www.flickr.com/about/
  • 4. InnovativeFilling the need to ¡°remember¡±Making photography more commonEasier to share experiences
  • 5. ProblemsCopyright: People claiming other¡¯s photos as theirsModeration: Flagging photos that are inappropriateHarassment: Keeping the comments constructive
  • 6. Public RelationsFlickr is not for commercial useCan use to highlight past eventsHave employees of companies, not the company itself, become members
  • 7. ImprovementsExpand their video length to greater than 90 secondsThey are restricted to sharing with just members of the website, allow for group packages