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Fordham University
   April 23, 2012
Todays Discussion

 QUESTIONS ANY TIME!

 1. Who is in the spectrum of hedge fund investors?
 2. What are the four stages of fund development?
 3. What are the hedge fund operating models?
 4. Why are hedge funds doing this?
 5. MERLIN
 6. YOU
What is a Hedge Fund?

 1. A hedge fund is an investment fund that can undertake a wider range of
    investment and trading activities than other investment vehicles.

 2. Hedge funds are only open for investment from particular types of investors
    specified by regulators including institutions, such as pension funds,
    university endowments and foundations, or high net worth individuals.

 3. As a class, hedge funds invest in a diverse range of assets, but they most
    commonly trade liquid securities on public markets. Hedge funds also
    employ a wide variety of investment strategies, and make use of techniques
    such as short selling and leverage.

 4. Hedge funds are typically open-ended, meaning that investors can invest and
    withdraw money at regular, specified intervals.
What is Prime Brokerage?

 1. Prime brokerage is the generic name for a bundled package of services
    offered by investment banks and securities firms to hedge funds and other
    professional investors needing the ability to borrow securities and cash to be
    able to invest on a netted basis and achieve an absolute return.

 2. Prime brokerage services include custody, transaction clearing and
    settlement, trade execution, account servicing, reporting and analytics, stock
    loan, and capital introduction among others.

 3. The prime broker provides a centralized securities clearing facility for the
    hedge fund so the hedge fund's collateral requirements are netted across all
    deals handled by the prime broker.

 4. The prime broker benefits by earning fees ("spreads") on financing the
    client's margined long and short cash and security positions, and by charging
    fees for commissions, clearing and/or other services.
The Spectrum of Hedge Fund Investors
The Four Stages of Fund Development
In the Zone: Three Types of Fund Operating Models
Why Are Hedge Funds Doing This?

The AUM / Performance Map

             Fund Fee Revenues Under Various
              Performance and AUM Scenarios
The Merlin Solution
   Merlin has built a         Merlin creates tailored solutions for each client that
 platform with a suite        combines the relevant products and services needed,
   of products and            enabling our clients to focus on what they do best,
     services that:
                              generating alpha for their investors.
 Integrate seamlessly
                                Workflow                                    Analytics
  from front to back
                                       Multi-prime aggregation                Performance statistics and
  office, to provide a
                                                                                attribution
  holistic solution that is            Account and trade reconciliation
                                                                               Risk decomposition
  intuitive and efficient              Managed account oversight
                                                                               Compass real-time
                                       Order Management Systems
                                        (OMS)                                  Investor reporting
 Is highly configurable
  to meet the needs of
  each fund to enable
  you to evolve
                                    Trading                                 Services
                                        Electronic trading                    Account management
                                        Global desk                           Client services
                                        Outsourced trading                    Capital development
                                        Stock loan
                                        Merlin Institutional Group (MIG)
Workflow | Analytics | Trading | Services
         Workflow Solution  Open Architecture
Highlights:                            Streamlining workflow is one of the most important and least understood elements
                                       to creating a sustainable and growing business. Merlins focus on optimizing
 Flexible trading flows
  accommodate many trading             workflow, operations, and administrative services spans all our products, services,
  models and platforms                 and tools.
 Open OMS platform for                                                    Analytics                        Allocations for away trades (Export from Merlin OMS)
  trade monitoring,
                                                                                                     Trading
  allocations, rebalancing,
  and end of day reporting                                                          Portfolio Manager
                                                                                                                   EMS/                          Route Away
                                                                                                                     EMS/       Desks
                                                                                                                   OMS            Desks            Trades                 Away
 Analytics and reports                                                                                               OMS
                                                                                                                                                                         Brokers
                                                         Merlin Portfolio Analytics
                                                         Merlin Portfolio Analytics                    Trade       Flexible Trading Solutions
  aggregate positions and                                                                              Entry
  transactions across all                                 Attribution     Compass                        and
                                                         Attribution      Compass                                    FIX Drop     Trade Reporting                     Trade
  counterparties and                                                                                  Upload
                                                                                                                        Copy      and Clearing                     Reporting
  custodians                                             Performance         P&L                                                                                        and
                                                        Performance          P&L
                                                                                                                                                                    Clearing
 Integration, data flow, and                            Operations          Risk
                                                         Operations          Risk                              Merlin OMS
  reconciliation with all trading
                                                                                                 Intraday       Merlin OMS
  partners and custodians                                  Positions
                                                          Positions     Transactions
                                                                        Transactions             Activity      Allocations                          Merlin Custodians
                                                                                                                 Allocations
 Merlins operational support                                                                                  Reporting
  teams act as an extension                                                                      Trade            Reporting
                                                                                                                                                      Client Accounts
  of your team                                          Merlin Portfolio Accounting
                                                         Merlin Portfolio Accounting             Posting
                                                                                                                                   Allocations
                                            Recon and                                                                                               Other Custodians
                                            Break Fix                                                                                               Merlin Custodians
                                                                                             Transaction                        Transactions
                                                                 All Client Accounts                                                                  Client Accounts
                                                                  All Client Accounts          Posting          Custodial       and Positions         Client Accounts
                                                                                                                Custodial
                                                           Aggregated positions and                              Recon
                                                                                                                 Recon
                               Merlin Operations            Aggregated positions and                                                                  Prime Brokers
                                                        transactions across all primes
                                                         transactions across all primes                        Positions and
                                                                                                               Transactions

                                                                                                                                                                   Admin /
                                                                                          Transactions and Position Exports if Requested                           3rd Parties
YOU

Know Your Story and Deliver Your Messages

When meeting a new contact,
you have 60 seconds to
explain:

    Who you are
    What you do
    How you do it
    Why you are better or different
    Why the person should believe you
    Harmonize


     Know your offering and value proposition, then get to
                the point clearly and quickly
YOU (CONTD): Your Work Experience and




                     Pepper...and Salt
                      February 1, 2012
YOU (CONTD)

 What is your edge? What truly differentiates you?

   UMM        I MEAN     YA KNOW      LIKE
   R.I.M. (Elevator Pitch)
   Know the equation for success = IQ + EQ
   Your INTENTION
   Take action  Call, connect, email and LinkedIn those
    people you said you would
YOU (CONTD)


 A: Hunter, Revenue Producer, Business
    Originator, Sales Person, Rain Maker, Profit
    Generator

 B: Keep Revenue, Get Larger Portion of Wallet,
    Manage Relationships, Serve Clients

 C: Commodity, Expense, Replaceable
QUESTIONS & ANSWERS




Ron Suber
Senior Partner, Merlin Securities

Mobile: (847) 544-8362
Email: rsuber@merlinsecurities.com

More Related Content

Fordham University Presentation

  • 1. Fordham University April 23, 2012
  • 2. Todays Discussion QUESTIONS ANY TIME! 1. Who is in the spectrum of hedge fund investors? 2. What are the four stages of fund development? 3. What are the hedge fund operating models? 4. Why are hedge funds doing this? 5. MERLIN 6. YOU
  • 3. What is a Hedge Fund? 1. A hedge fund is an investment fund that can undertake a wider range of investment and trading activities than other investment vehicles. 2. Hedge funds are only open for investment from particular types of investors specified by regulators including institutions, such as pension funds, university endowments and foundations, or high net worth individuals. 3. As a class, hedge funds invest in a diverse range of assets, but they most commonly trade liquid securities on public markets. Hedge funds also employ a wide variety of investment strategies, and make use of techniques such as short selling and leverage. 4. Hedge funds are typically open-ended, meaning that investors can invest and withdraw money at regular, specified intervals.
  • 4. What is Prime Brokerage? 1. Prime brokerage is the generic name for a bundled package of services offered by investment banks and securities firms to hedge funds and other professional investors needing the ability to borrow securities and cash to be able to invest on a netted basis and achieve an absolute return. 2. Prime brokerage services include custody, transaction clearing and settlement, trade execution, account servicing, reporting and analytics, stock loan, and capital introduction among others. 3. The prime broker provides a centralized securities clearing facility for the hedge fund so the hedge fund's collateral requirements are netted across all deals handled by the prime broker. 4. The prime broker benefits by earning fees ("spreads") on financing the client's margined long and short cash and security positions, and by charging fees for commissions, clearing and/or other services.
  • 5. The Spectrum of Hedge Fund Investors
  • 6. The Four Stages of Fund Development
  • 7. In the Zone: Three Types of Fund Operating Models
  • 8. Why Are Hedge Funds Doing This? The AUM / Performance Map Fund Fee Revenues Under Various Performance and AUM Scenarios
  • 9. The Merlin Solution Merlin has built a Merlin creates tailored solutions for each client that platform with a suite combines the relevant products and services needed, of products and enabling our clients to focus on what they do best, services that: generating alpha for their investors. Integrate seamlessly Workflow Analytics from front to back Multi-prime aggregation Performance statistics and office, to provide a attribution holistic solution that is Account and trade reconciliation Risk decomposition intuitive and efficient Managed account oversight Compass real-time Order Management Systems (OMS) Investor reporting Is highly configurable to meet the needs of each fund to enable you to evolve Trading Services Electronic trading Account management Global desk Client services Outsourced trading Capital development Stock loan Merlin Institutional Group (MIG)
  • 10. Workflow | Analytics | Trading | Services Workflow Solution Open Architecture Highlights: Streamlining workflow is one of the most important and least understood elements to creating a sustainable and growing business. Merlins focus on optimizing Flexible trading flows accommodate many trading workflow, operations, and administrative services spans all our products, services, models and platforms and tools. Open OMS platform for Analytics Allocations for away trades (Export from Merlin OMS) trade monitoring, Trading allocations, rebalancing, and end of day reporting Portfolio Manager EMS/ Route Away EMS/ Desks OMS Desks Trades Away Analytics and reports OMS Brokers Merlin Portfolio Analytics Merlin Portfolio Analytics Trade Flexible Trading Solutions aggregate positions and Entry transactions across all Attribution Compass and Attribution Compass FIX Drop Trade Reporting Trade counterparties and Upload Copy and Clearing Reporting custodians Performance P&L and Performance P&L Clearing Integration, data flow, and Operations Risk Operations Risk Merlin OMS reconciliation with all trading Intraday Merlin OMS partners and custodians Positions Positions Transactions Transactions Activity Allocations Merlin Custodians Allocations Merlins operational support Reporting teams act as an extension Trade Reporting Client Accounts of your team Merlin Portfolio Accounting Merlin Portfolio Accounting Posting Allocations Recon and Other Custodians Break Fix Merlin Custodians Transaction Transactions All Client Accounts Client Accounts All Client Accounts Posting Custodial and Positions Client Accounts Custodial Aggregated positions and Recon Recon Merlin Operations Aggregated positions and Prime Brokers transactions across all primes transactions across all primes Positions and Transactions Admin / Transactions and Position Exports if Requested 3rd Parties
  • 11. YOU Know Your Story and Deliver Your Messages When meeting a new contact, you have 60 seconds to explain: Who you are What you do How you do it Why you are better or different Why the person should believe you Harmonize Know your offering and value proposition, then get to the point clearly and quickly
  • 12. YOU (CONTD): Your Work Experience and Pepper...and Salt February 1, 2012
  • 13. YOU (CONTD) What is your edge? What truly differentiates you? UMM I MEAN YA KNOW LIKE R.I.M. (Elevator Pitch) Know the equation for success = IQ + EQ Your INTENTION Take action Call, connect, email and LinkedIn those people you said you would
  • 14. YOU (CONTD) A: Hunter, Revenue Producer, Business Originator, Sales Person, Rain Maker, Profit Generator B: Keep Revenue, Get Larger Portion of Wallet, Manage Relationships, Serve Clients C: Commodity, Expense, Replaceable
  • 15. QUESTIONS & ANSWERS Ron Suber Senior Partner, Merlin Securities Mobile: (847) 544-8362 Email: rsuber@merlinsecurities.com