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Formal proposal final

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This formal proposal outlines a documentary about chocolate that will air on Channel 4. It will have a mixed style incorporating both interviews and cutaways. The target audience is teenagers and older as the topic is more interesting to younger viewers. Research will include a questionnaire and exploring the history and production of chocolate as well as its role in different cultures. The narrative will be linear but also multi-stranded, covering the history, manufacturing process, and uses of chocolate around the world. Required resources include camera, tripod, microphone, interview subjects, and video editing software.

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Formal Proposal
Topic The topic we have chosen to do our documentary on is chocolate. As a group we all decided to do this as we were brainstorming ideas and finally came up with chocolate.
Type We have decided that our documentary will be mixed as it will include both interviews with different professionals and cutaways too. It will not conform to just one type of documentary.
Style Our documentary is aimed at an audience of teenagers and older, this is because our topic would not interest an older audience as much as a younger one, we will also keep it formal. In order to make it relevant we are going to interview different types of professionals such as, doctors, historians and to develop ideas about different cultures. Also, to keep the documentary interesting we will include music to keep the viewers engaged, cutaways and archive footage.
Channel and Scheduling We have chosen Channel 4 to air our documentary on as our questionnaire feedback demonstrated that this would be the best channel for it alongside the target audience. Our documentary will be shown on a Tuesday at 7:30pm 8:00pm as this is relevant to other programmes on around this time such as, The Great British Bake Off because it focuses on the same topics as our documentary and is a baking show which obviously revolves around food. Also, as we are airing our documentary at this time of the day, we are hoping to inherit The Bake Offs audience. Also, this channel varies across a wider and bigger audience which means our documentary would get a lot of views. We decided on this time to show it because this is when most people are at home and had their tea and are sitting down to relax and reach out to quite a mature audience.
Target Audience Our audience will be teenagers and just a little bit olderas our results proved that an older audience will not be engaged with our topic. This is much more of an disinterest towards the older generation; apart from the history of chocolate. We will choose to edit and work around this and make our documentary more likeable towards the audience we are working with. Our documentary is more focussed on the younger generation.
Primary Research For this , we completed and handed our audience a questionnaire about chocolate in order to engage with our audience and find out as much as possible. We have decided that we will be researching chocolate and any sort of involvement in the food industry such as, factories / or any sort of food worker.
Secondary Research We will be researching archive material of farmers working/potatoes being planted/ restaurants serving food. Or simply anything we can find that relates towards this topic. Or even commercials that involve some sort of potato endorsed aspect. This is so that our audience is more engaged with the information we use/more aware.
Narrative structure Our documentary will be linear as we will talk about the history of chocolate and how it is made e.t.c. This will run in chronological order and will also be somewhat multi-stranded as we will also be talking about the different types of chocolate and what people use it for in different cultures.
Outline of content The outline of our content will include interviews with people like doctors and professionals in the business e.g. factory workers or older people who know some history behind chocolate and how it is used in other cultures.
Resource requirements For our documentary to be completed to a good standard, the items we will need to use are an HD camera, tripod, microphone, interviewees, the correct software to be able to edit the videos and input archive footage.

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Formal proposal final

  • 2. Topic The topic we have chosen to do our documentary on is chocolate. As a group we all decided to do this as we were brainstorming ideas and finally came up with chocolate.
  • 3. Type We have decided that our documentary will be mixed as it will include both interviews with different professionals and cutaways too. It will not conform to just one type of documentary.
  • 4. Style Our documentary is aimed at an audience of teenagers and older, this is because our topic would not interest an older audience as much as a younger one, we will also keep it formal. In order to make it relevant we are going to interview different types of professionals such as, doctors, historians and to develop ideas about different cultures. Also, to keep the documentary interesting we will include music to keep the viewers engaged, cutaways and archive footage.
  • 5. Channel and Scheduling We have chosen Channel 4 to air our documentary on as our questionnaire feedback demonstrated that this would be the best channel for it alongside the target audience. Our documentary will be shown on a Tuesday at 7:30pm 8:00pm as this is relevant to other programmes on around this time such as, The Great British Bake Off because it focuses on the same topics as our documentary and is a baking show which obviously revolves around food. Also, as we are airing our documentary at this time of the day, we are hoping to inherit The Bake Offs audience. Also, this channel varies across a wider and bigger audience which means our documentary would get a lot of views. We decided on this time to show it because this is when most people are at home and had their tea and are sitting down to relax and reach out to quite a mature audience.
  • 6. Target Audience Our audience will be teenagers and just a little bit olderas our results proved that an older audience will not be engaged with our topic. This is much more of an disinterest towards the older generation; apart from the history of chocolate. We will choose to edit and work around this and make our documentary more likeable towards the audience we are working with. Our documentary is more focussed on the younger generation.
  • 7. Primary Research For this , we completed and handed our audience a questionnaire about chocolate in order to engage with our audience and find out as much as possible. We have decided that we will be researching chocolate and any sort of involvement in the food industry such as, factories / or any sort of food worker.
  • 8. Secondary Research We will be researching archive material of farmers working/potatoes being planted/ restaurants serving food. Or simply anything we can find that relates towards this topic. Or even commercials that involve some sort of potato endorsed aspect. This is so that our audience is more engaged with the information we use/more aware.
  • 9. Narrative structure Our documentary will be linear as we will talk about the history of chocolate and how it is made e.t.c. This will run in chronological order and will also be somewhat multi-stranded as we will also be talking about the different types of chocolate and what people use it for in different cultures.
  • 10. Outline of content The outline of our content will include interviews with people like doctors and professionals in the business e.g. factory workers or older people who know some history behind chocolate and how it is used in other cultures.
  • 11. Resource requirements For our documentary to be completed to a good standard, the items we will need to use are an HD camera, tripod, microphone, interviewees, the correct software to be able to edit the videos and input archive footage.