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DESIGN CONCEPTS
Used in ¡°Black Squares¡± and
 ¡°Nursery Rhyme¡± Problem
DESIGN CONCEPTS
?Framing
?Balance
?Touching
?Overlapping and cropping of forms
?Illusory space
?Contrast of elements
?Negative and positive
FRAMING
Think of the outside edge of a picture as a
frame. Framing is the position of an object
within the boundary of the image. When
you crop a picture to a smaller size, you¡¯re
changing the relationship to the frame.
When you make a composition from
scratch your elements can be within the
frame, touching the frame, or appear to
extend beyond the frame, like looking out
a window and seeing objects partially
hidden by the wall around the window.
BALANCE
 As you make a composition from
 scratch your elements need to be
 arranged so they appear balanced.
 This is like balancing objects on a See-
 Saw (a flat plank on a triangular
 fulcrum); if you put a large object on
 one end and a small one on the other
 you must change the position of the
 fulcrum or add more small objects to
 balance the big one.
TOUCHING
 Distinct elements within a composition
 don¡¯t have to be separate; they can
 just touch at a corner or along part or
 all of one edge. The way things touch
 can tell you about their relationship to
 each other.
OVERLAPPING
 Distinct elements within a composition
 can overlap each other or be cropped
 by the frame of the image. When
 combined with changes in relative
 size this can imply position in illusory
 space.
ILLUSORY SPACE
Since images on paper are flat (2D) you can only
create an illusion of 3D space by the position
and relative size of the objects within the
composition.
Since we usually can¡¯t see through objects we
assume that when one overlaps another, the
one in front is closer. As things get closer to the
eye they appear larger, so if two things look
similar but one is larger it¡¯s probably closer. In a
composition this is called relative size. By using
different sizes and overlapping you can create a
plausible illusion of position in 3D space.
CONTRAST
 You can create or suggest many
 different meanings just by the contrast
 of elements in terms of size, direction,
 space, and position.
 ? Size (larger or smaller)
 ? Direction (rotation of objects, or
 groups of objects
 ? Space (separating objects)
 ? Position (of elements, relative to
 each other and the image frame)
NEGATIVE+POSITIVE 01
  If you put a single element onto a page,
  say a large black letter ¡°A¡± on a white
  background, you¡¯d say that the ¡°A¡± is in
  the foreground. We¡¯re used to thinking
  about the recognizable, foreground object
  as being more important; in art and
  design it¡¯s called positive. Everything
  else, the white space around it and the
  white triangular hole in it is said to be
  negative.
NEGATIVE+POSITIVE 02
  Design tends to treat positive and
  negative elements as having equal value,
  as interlocking parts of a whole like a yin-
  yang symbol. Negative can even become
  positive, and vice versa. In a good
  composition there is a dynamic
  relationship between positive elements
  and negative space (dynamic in this sense
  means moving or changing).

More Related Content

Four Black Squares Design Concepts

  • 1. DESIGN CONCEPTS Used in ¡°Black Squares¡± and ¡°Nursery Rhyme¡± Problem
  • 2. DESIGN CONCEPTS ?Framing ?Balance ?Touching ?Overlapping and cropping of forms ?Illusory space ?Contrast of elements ?Negative and positive
  • 3. FRAMING Think of the outside edge of a picture as a frame. Framing is the position of an object within the boundary of the image. When you crop a picture to a smaller size, you¡¯re changing the relationship to the frame. When you make a composition from scratch your elements can be within the frame, touching the frame, or appear to extend beyond the frame, like looking out a window and seeing objects partially hidden by the wall around the window.
  • 4. BALANCE As you make a composition from scratch your elements need to be arranged so they appear balanced. This is like balancing objects on a See- Saw (a flat plank on a triangular fulcrum); if you put a large object on one end and a small one on the other you must change the position of the fulcrum or add more small objects to balance the big one.
  • 5. TOUCHING Distinct elements within a composition don¡¯t have to be separate; they can just touch at a corner or along part or all of one edge. The way things touch can tell you about their relationship to each other.
  • 6. OVERLAPPING Distinct elements within a composition can overlap each other or be cropped by the frame of the image. When combined with changes in relative size this can imply position in illusory space.
  • 7. ILLUSORY SPACE Since images on paper are flat (2D) you can only create an illusion of 3D space by the position and relative size of the objects within the composition. Since we usually can¡¯t see through objects we assume that when one overlaps another, the one in front is closer. As things get closer to the eye they appear larger, so if two things look similar but one is larger it¡¯s probably closer. In a composition this is called relative size. By using different sizes and overlapping you can create a plausible illusion of position in 3D space.
  • 8. CONTRAST You can create or suggest many different meanings just by the contrast of elements in terms of size, direction, space, and position. ? Size (larger or smaller) ? Direction (rotation of objects, or groups of objects ? Space (separating objects) ? Position (of elements, relative to each other and the image frame)
  • 9. NEGATIVE+POSITIVE 01 If you put a single element onto a page, say a large black letter ¡°A¡± on a white background, you¡¯d say that the ¡°A¡± is in the foreground. We¡¯re used to thinking about the recognizable, foreground object as being more important; in art and design it¡¯s called positive. Everything else, the white space around it and the white triangular hole in it is said to be negative.
  • 10. NEGATIVE+POSITIVE 02 Design tends to treat positive and negative elements as having equal value, as interlocking parts of a whole like a yin- yang symbol. Negative can even become positive, and vice versa. In a good composition there is a dynamic relationship between positive elements and negative space (dynamic in this sense means moving or changing).