Franktown Community Profile Video Meeting
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This document provides an overview of real estate video marketing. It discusses using video to establish thought leadership, generate leads, increase sales and improve customer retention. It outlines content types like property tours and testimonials. The goal is to dominate search engine results and position the realtor as a local expert. Analytics are used to measure video effectiveness across hosting sites, syndication platforms, and social media. Examples of video ideas for different real estate topics are provided.
Franktown Community Profile Video Meeting
- 1. Real Estate VideoMarketing OverviewMark Schow – Mediamax, Inc.www.MediamaxMarketing.com
- 2. Video Marketing GoalsThe creation, tagging and distribution of video content with the purpose of engaging current and potential customers via the Internet.The motivation behind video marketing is the belief that educating the customer results in your brand’s recognition as a thought leader and industry expert.Marketers use video marketing as a means of achieving a variety of business goals. These may include:Thought leadership
- 5. Improving customer retentionVideo Marketing OutlineMarketing Goals
- 6. Dominate Google search results
- 7. Establish yourself as a trusted regional, local or hyper local real estate expert
- 8. Generate buyer & seller inquiries
- 9. Real Estate Related Content
- 13. Photography
- 14. Virtual Tours (Single Property Websites)
- 15. Video 狠狠撸shows
- 17. Screencasts
- 18. Key Wording
- 19. Tagging content for Search Engine Optimization
- 20. Distribution
- 21. Hosting & Video Sharing Sites
- 23. Measure
- 24. Analytics to measure effectivenessReal Estate Industry - Video IdeasPersonal Introduction – Video Business CardPersonal ProfileListing Presentation VideoNew listing AnnouncementOpen House AnnouncementCustomer TestimonialsNeighborhood Business Owner InterviewNeighborhood Park or Community TourSchool Faculty InterviewHome Staging ProfileProfessional Photographer ProfileFrequently Asked Questions VideoThe Short Sale Process203k Loan OpportunitiesCharity Activity ProfileNeighborhood ActivityNeighborhood Homeowner Interviews?
- 25. Internet Search EnginesWhat is the #1 Internet Search Engine?GoogleWhat is the #2 Internet Search Engine?YouTube
- 26. Search Engine RankingMarch –vs- April 2010
- 27. Video Referring Site RankingAugust 2010
- 28. Tube Mogul Syndication Sites
- 29. Tube Mogul Syndication Sites
- 30. Google Search – Zachary EppsEverything Results
- 31. Google Search – Zachary EppsVideo Results
- 32. Google Search – Zachary EppsVideo Results
- 33. YouTube Search – Zachary EppsVideo Results
- 34. Yahoo Search – Zachary EppsVideo Results
- 35. Google Search – Real Estate Listing Video Results
- 36. Google Search – Real Estate Listing Video Results
- 42. Social Media Site Exposure
- 46. Obeo Tours as Video
- 51. It’s all about Eyeballs!
- 52. Thank You!
- 53. Brainstorming SessionTitle & Description
- 54. Tags