The document outlines an initiative called "Friends of BJP" which aims to build support for the Bharatiya Janata Party (BJP) ahead of the 2009 Indian general election by engaging professionals, entrepreneurs and others who believe the BJP offers the best hope for a modern, changing India and can deliver good governance, economic growth and national security. It provides details on outreach efforts already undertaken in various cities and plans to further engage supporters through meetings, digital media, and getting their inputs on the BJP's manifesto and strategy for winning over 200 seats in the election.
2. WHY BJP?
Good
Governance
Leadership
Participation
Vision
Economic National
Growth Security
BEST HOPE FOR A MODERN, CHANGING INDIA
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3. FRIENDS OF BJP
Professionals & Entrepreneurs
Group
Different fields, Strong networks
Informed and keen to participate
One Common belief: At this time, BJP
Different levels of alignment
Spread the word: Influence the
Objective
periphery
Drive Engagement via inputs
Foundation for two-way participation:
A New Constituency which thinks & acts
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4. DRIVE PARTICIPATION
OUTREACH IDEAS BANK VOTES +SEATS
Grow support Channel inputs Focus on BJP
for BJP virally to BJP winning 200+
and rapidly leadership seats
Digital Media Manifesto 1 lakh new
vote(r)s in 300
Conversations Elections 2009
constituencies
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5. OUR PROGRESS
Jan 21: First Drawing Room meeting in Mumbai; 30 people
Jan 29: Public meeting at NSCI in Mumbai; 200+ people
Feb 1: First meeting in Pune; 10 people
Feb 2: First meeting in Bangalore; 25 people
Feb 10: First meeting in Kolkata
Feb 17: First meeting in Delhi, Meeting w LK Advani
Feb 20: SMS campaign launches; 20K opt-in subscribers
Feb 28: Arun Jaitley Interaction meetings in Mumbai and Pune
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6. PATH TO CHANGE
Change in Government
Ballot Box
Meeting Room
Drawing Room
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7. Stay in Touch with
Friends of BJP
To send a Question
for Mr. Arun Jaitley
sms Q <yourQuestion> to 575758
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