From Digital Strategy to Brand Mastery by Wilas
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The document summarizes key statistics and trends related to digital marketing and social media usage worldwide and in Thailand. Some of the key points include: - In 2012, a digital event had over 7 million viewers on social media with many shares and likes. - Half of worldwide trending topics on Twitter were related to the event. - Digital offers opportunities but online and offline are now merged, so digital strategy is also brand strategy. - Worldwide, over 70% of internet users are on social media and mobile accelerates social usage. Consumers connect with a limited number of brands on social media.
From Digital Strategy to Brand Mastery by Wilas
- 2. 7.3 million viewers (real time) more than 29,000 shares 216,000 likes 10,000 comments. half the worldwide #trending topics on Twitter were related to the jump
- 5. Ubiquitous Online & offline content, virtual & real world are all merged now
- 6. Is your digital strategy sound brand strategy?
- 7. Digital Marketing Summit 2013 12 Mar 2013 @ Grande Centre Point Hotel & Residence Sukhumvit Terminal 21 From Digital Strategy to Brand Mastery
- 8. The worldwide situation (Feb 2013) source: http://wearesocial.sg
- 9. The Internet (worldwide) source: http://wearesocial.sg
- 10. Internet penetration by region source: http://wearesocial.sg
- 11. Social media (worldwide) source: http://wearesocial.sg
- 12. Social media penetration by region source: http://wearesocial.sg
- 13. Social media v.s. The Internet source: http://wearesocial.sg
- 14. Popular Social media (2012) source: http://creotivo.com
- 15. Other Social media Qzone Orkut 597 m 33 m Sina Odnoklas Weibo sniki 45 m 368 m Habbo Vkontakte 230 m 123 m
- 16. Thailand source: imcinstitute.com
- 19. 1 the social media landscape is rather stable
- 20. Awareness of social network sites is very high. More than 7 out of 10 internet users are member of at least 1 social network. The world is not waiting for the next social network. source: InSites Consulting
- 21. 2 Mobile is the perfect accelerator for social media usage
- 22. On average, people install 22 apps on their smartphone, 9 of which are used at least weekly. source: InSites Consulting
- 23. 3 Consumers connect and interact with a limited set of brands
- 24. 55% of social network users are connected to brands. 10.6 7.0 5.0 is the average is the average is the average number of number of number of brands brands brands follows followed followed interact with actively source: InSites Consulting
- 25. 4 consumers reach out to brands
- 26. The customer is "open to co-creation", but many companies are not. 8/10 consumers want to help source: InSites Consulting
- 27. 5 opportunity for brands to optimize conversation potential of consumers
- 28. Until now, we only used the first dimension of social media First dimension: build reach Second dimension: collaboration
- 31. 4 Internal brand strength Clarity what the brand stands for Commitment what the brand believe Protection how secure the brand is Responsiveness how to respond to market changes
- 32. 6 External brand strength Authenticity customer expectation Relevance fit with customer need Differentiation positioning Consistency experience Presence omnipresent Understanding depth knowledge
- 33. Using the Brand to bring the business strategy to life
- 34. From B2C and B2B to B&C and B&B
- 37. Ideal and real customer journey
- 38. Tomorrows business leaders, both at the top of and within organizations, will have to be adept digital players. Jez Frampton, Group CEO at Interbrand