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Ftmsxsw

Katie Covington
Katie Covington

The document discusses how makers can share their physical designs openly online while still making money. It suggests that makers generate demand through knowledge by becoming thought leaders and creating online communities around their brands. This allows users to help develop new products that they will then buy. The document provides tips for makers on how to monetize their open designs such as making the designs easy to share, creating supportive ecosystems, and going to their target audiences through various mediums.

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Open Source for Makers Katie Covington I SXSW 2013 #forthemakers 息 2013 FOR THE MAKERS Sunday, March 10, 2013
ITS NOT JUST FOR CODE Share designs for physical things digitally ........and still make money. 息 2013 FOR THE MAKERS 2 Sunday, March 10, 2013
SHARING = CARING 息 2013 FOR THE MAKERS 3 Sunday, March 10, 2013
Generate demand through knowledge. 息 2013 FOR THE MAKERS 4 Sunday, March 10, 2013
Become a thought leader. 息 2013 FOR THE MAKERS 5 Sunday, March 10, 2013
Create a tribe to build your brand. 息 2013 FOR THE MAKERS 6 Sunday, March 10, 2013
Your users will help you develop new products. And then buy them. 息 2013 FOR THE MAKERS 7 Sunday, March 10, 2013
息 2013 FOR THE MAKERS 8 Sunday, March 10, 2013
BABY BABY BABY SMALL SMALL SMALL MEDIUM TOP BOTTOM SEPTEMBER template MEDIUM MEDIUM LARGE tutorials at www.forthemakers.com LARGE LARGE Fitzgerald Floral Embroidery Pattern tutorials at www.forthemakers.com 息 2013 FOR THE MAKERS 9 Sunday, March 10, 2013
MAKE IT EASY TO SHARE 息 2013 FOR THE MAKERS 10 Sunday, March 10, 2013
CREATE AN ECOSYSTEM 息 2013 FOR THE MAKERS 11 Sunday, March 10, 2013
MONETIZE 息 2013 FOR THE MAKERS 12 Sunday, March 10, 2013
YOU STILL HAVE TO BRING IT Theyll come to you: if they feel aligned with you and youre tribe if you make it easy or fun if they cant 鍖nd anything better at a better price 息 2013 FOR THE MAKERS 13 Sunday, March 10, 2013
HOW TO START Who do you want to reach? Go where they are. Create content tailored to that medium. Keep it fresh. Coming to you has to become a habit. 息 2013 FOR THE MAKERS 14 Sunday, March 10, 2013
GO OFFLINE Can people recreate it? Is the process intimidating? Is it rewarding to make? Are your visuals and copy clear? Is the medium right? 息 2013 FOR THE MAKERS 15 Sunday, March 10, 2013
#opensourceDIY @forthemakers 息 2013 FOR THE MAKERS 16 Sunday, March 10, 2013
FOOD52 WHY: build a cooking network of home chefs WHAT: community of recipes MONETIZE: shop with related items 息 2013 FOR THE MAKERS 17 Sunday, March 10, 2013
J. CREW WHY: connect with a tribe + create relevency WHAT: online tutorial + downloadable MONETIZE: sell shirts D.I.Y. Design: the chambray heart What youll need: A chambray shirt A patch of fabric (choose one that looks good on both sides) Scissors Thread Pins A small-eyed needle A white pencil or chalk Double-sided tape 息 2013 FOR THE MAKERS 18 Sunday, March 10, 2013
FASHION ILLUSTRATION WHY: create a personal brand beyond clients WHAT: online classes MONETIZE: client work + licensing 息 2013 FOR THE MAKERS 19 Sunday, March 10, 2013

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Ftmsxsw

  • 1. Open Source for Makers Katie Covington I SXSW 2013 #forthemakers 息 2013 FOR THE MAKERS Sunday, March 10, 2013
  • 2. ITS NOT JUST FOR CODE Share designs for physical things digitally ........and still make money. 息 2013 FOR THE MAKERS 2 Sunday, March 10, 2013
  • 3. SHARING = CARING 息 2013 FOR THE MAKERS 3 Sunday, March 10, 2013
  • 4. Generate demand through knowledge. 息 2013 FOR THE MAKERS 4 Sunday, March 10, 2013
  • 5. Become a thought leader. 息 2013 FOR THE MAKERS 5 Sunday, March 10, 2013
  • 6. Create a tribe to build your brand. 息 2013 FOR THE MAKERS 6 Sunday, March 10, 2013
  • 7. Your users will help you develop new products. And then buy them. 息 2013 FOR THE MAKERS 7 Sunday, March 10, 2013
  • 8. 息 2013 FOR THE MAKERS 8 Sunday, March 10, 2013
  • 9. BABY BABY BABY SMALL SMALL SMALL MEDIUM TOP BOTTOM SEPTEMBER template MEDIUM MEDIUM LARGE tutorials at www.forthemakers.com LARGE LARGE Fitzgerald Floral Embroidery Pattern tutorials at www.forthemakers.com 息 2013 FOR THE MAKERS 9 Sunday, March 10, 2013
  • 10. MAKE IT EASY TO SHARE 息 2013 FOR THE MAKERS 10 Sunday, March 10, 2013
  • 11. CREATE AN ECOSYSTEM 息 2013 FOR THE MAKERS 11 Sunday, March 10, 2013
  • 12. MONETIZE 息 2013 FOR THE MAKERS 12 Sunday, March 10, 2013
  • 13. YOU STILL HAVE TO BRING IT Theyll come to you: if they feel aligned with you and youre tribe if you make it easy or fun if they cant 鍖nd anything better at a better price 息 2013 FOR THE MAKERS 13 Sunday, March 10, 2013
  • 14. HOW TO START Who do you want to reach? Go where they are. Create content tailored to that medium. Keep it fresh. Coming to you has to become a habit. 息 2013 FOR THE MAKERS 14 Sunday, March 10, 2013
  • 15. GO OFFLINE Can people recreate it? Is the process intimidating? Is it rewarding to make? Are your visuals and copy clear? Is the medium right? 息 2013 FOR THE MAKERS 15 Sunday, March 10, 2013
  • 16. #opensourceDIY @forthemakers 息 2013 FOR THE MAKERS 16 Sunday, March 10, 2013
  • 17. FOOD52 WHY: build a cooking network of home chefs WHAT: community of recipes MONETIZE: shop with related items 息 2013 FOR THE MAKERS 17 Sunday, March 10, 2013
  • 18. J. CREW WHY: connect with a tribe + create relevency WHAT: online tutorial + downloadable MONETIZE: sell shirts D.I.Y. Design: the chambray heart What youll need: A chambray shirt A patch of fabric (choose one that looks good on both sides) Scissors Thread Pins A small-eyed needle A white pencil or chalk Double-sided tape 息 2013 FOR THE MAKERS 18 Sunday, March 10, 2013
  • 19. FASHION ILLUSTRATION WHY: create a personal brand beyond clients WHAT: online classes MONETIZE: client work + licensing 息 2013 FOR THE MAKERS 19 Sunday, March 10, 2013