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Fundraising Ireland 2013 - The Best Donor In Ireland

Simon Scriver
Simon Scriver

Results and real data is still scarce in the Irish charity sector, both because of an unwillingness to share and the lack of resources to do so. Following on from last year, Simon will look at even more real figures and real trends based on tens of thousands of regular Irish donors and discuss what we can learn from them and how we can improve donor management. Youll see how your own donors compare and find out who is the best donor in Ireland. By comparing the behaviour of regular donors by gift amount, location, age, source and more, as well as looking at how timing will affect your donor base, we can begin to improve what we do and maximise our return on investment. By sharing data and ideas we can improve fundraising as a whole and promote planned, regular giving to the public.

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The Best Donor In Ireland Real Data & Real Ideas Simon Scriver Total Fundraising @TotalFR #finfc13
About Me Fundraising Ireland - Simon Scriver
I Data Fundraising Ireland - Simon Scriver
Attrition The decrease in numbers of regular givers. Fundraising Ireland - Simon Scriver
Attrition Fundraising Ireland - Simon Scriver
Attrition 25% Fundraising Ireland - Simon Scriver
Attrition 50% Fundraising Ireland - Simon Scriver
Attrition Fundraising Ireland - Simon Scriver
Attrition Fundraising Ireland - Simon Scriver
Attrition Fundraising Ireland - Simon Scriver
Perfect Attrition 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Fundraising Ireland - Simon Scriver
Actual Attrition 60% 50% 40% 30% 20% 10% 0% 1 2 3 4 5 6 7 8 9 10 11 12 13 Month Fundraising Ireland - Simon Scriver
Actual Attrition 60% 50% 40% 30% 20% 10% 0% 1 3 5 7 9 11 13 15 17 19 21 23 25 Month Fundraising Ireland - Simon Scriver
Gender 60% 50% 40% 30% Male Female 20% 10% 0% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Fundraising Ireland - Simon Scriver
Gender 60% 50% 40% Male 30% Female Joint 20% 10% 0% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Fundraising Ireland - Simon Scriver
Age Group 100% 90% 80% 70% 60+ 60% 50-59 40-49 50% 30-39 40% 25-29 30% 21-24 18-20 20% 10% 0% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Fundraising Ireland - Simon Scriver
Dear Friend, Fundraising Ireland - Simon Scriver
Employment Status 90% 80% 70% 60% Employed 50% Self-Employed 40% Unemployed Student 30% Retired 20% 10% 0% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Fundraising Ireland - Simon Scriver
Unemployed & Students Lower gift? Mailing list? Volunteer? Fundraiser? Reactivation? Fundraising Ireland - Simon Scriver
Changes in Tax Relief 2012 2013 % Self-Assessed Gift Higher Than PAYE Fundraising Ireland - Simon Scriver
Tax Relief Forms Fundraising Ireland - Simon Scriver
Gift 60% 50% 40% 30% High Ask (21+) Low Ask (<21) 20% 10% 0% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Fundraising Ireland - Simon Scriver
Gift 60% 50% 40% 30% High Ask (21+) Low Ask (<21) 20% 10% 0% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Fundraising Ireland - Simon Scriver
Gift 16 21 100 donors 100 donors 57 active 43 active 12,423 13,429 + TAX Fundraising Ireland - Simon Scriver
90% Location 80% 70% 60% 50% 40% 30% Co Clare Co Cork Co Dublin Co Galway Co Kerry Co Kildare 20% Co Kilkenny Co Laois Co Limerick Co Louth Co Offally Co Tipperary 10% Dublin 3 Dublin 5 Dublin 7 Dublin 14 Dublin 16 Dublin 24 0% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Fundraising Ireland - Simon Scriver
Debit Date 70% 60% 50% 40% 1st-3rd 4th-6th 30% 7th-9th 15th 20% 10% 0% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Fundraising Ireland - Simon Scriver
Month Source: Rapidatas Charity Direct Debit Tracking Report Fundraising Ireland - Simon Scriver
25% Month 20% 15% 10% 5% 0% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Fundraising Ireland - Simon Scriver
The January Spike Hi Simon, Thank you We understand January can be difficultso we wanted to let you know that you are welcome to take a break from your monthly gift Just fill in the return slip below and tick the appropriate box and we will make sure we do not debit your account in January Alternatively, if you would like to make an additional donation this Christmas period Fundraising Ireland - Simon Scriver
Ulster Bank Debacle 12% 10% 8% Other Bank Unpaid 6% Ulster Bank Unpaid 4% 2% 0% May-12 Jun-12 Jul-12 Aug-12 Fundraising Ireland - Simon Scriver
Sponsor.ie Average Donation by Day 45.00 43.00 41.00 39.00 37.00 35.00 33.00 31.00 29.00 27.00 25.00 Mon Tues Weds Thurs Fri Sat Sun Fundraising Ireland - Simon Scriver
Sponsor.ie Average Donation by County Fundraising Ireland - Simon Scriver
Website Visitors 50% 40% 30% 20% 10% 0% 2011 2012 2013 Fundraising Ireland - Simon Scriver
Donor Pays Fees 17% 4% 83% 0.0068% Yes No What if? Fundraising Ireland - Simon Scriver
Telephone Upgrades Said No 21% No Contact 53% Upgraded 26% 56% Fundraising Ireland - Simon Scriver
Telephone Reactivations Callback Said No 9% 14% No Contact 53% Reactivated 24% Fundraising Ireland - Simon Scriver
Telephone Conversions DIY/More Info No 11% 11% Direct Debit 7% No Contact 71% Fundraising Ireland - Simon Scriver
Cost Per Acquisition Fundraising Ireland - Simon Scriver
The Best Donor In Ireland Male Dublin 5 Self-Assessed 60+ Fundraising Ireland - Simon Scriver
What Next? Open Your Debit Date Consider the Spikes Work With More Challenging Donors Upgrade / Reactivate Get Mobile Friendly Share Remember Why Youre Doing It Fundraising Ireland - Simon Scriver
Simon Scriver simonscriver@totalfundraising.ie http://changefundraising.blogspot.ie @TotalFR

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Fundraising Ireland 2013 - The Best Donor In Ireland

Editor's Notes

  1. 10% Improvement (National Giving Campaigns goal) - http://www.nonprofithub.org/featured/donor-retention-math-made-simple/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=donor-retention-math-made-simple&amp;buffer_share=8015e#
  2. About me &amp; Total Fundraising (one and only advertisement)Recruit levels, but base this on 40,000 donors some dont want to share, cant share, dont look themselves
  3. About me &amp; Total Fundraising (one and only advertisement)Recruit levels, but base this on 40,000 donors some dont want to share, cant share, dont look themselves
  4. Percentage from original number of donors
  5. Japanese attrition
  6. Distinction between non-starters and attrition dont pay, but still take in to accountSharp decline at beginning why initial contact is so important (postcards, SMS, etc.)How many donors do you need to generate necessary income? How many to recruit each month to stay at that level?Eg. WSAI needed 60k p/a donor worth 300 p/a need 200 donors losing 30% each year so replace/reactivate 60 a yearBY BANK ULSTER BANK PROBLEMS EFFECT?
  7. Distinction between non-starters and attrition dont pay, but still take in to accountSharp decline at beginning why initial contact is so important (postcards, SMS, etc.)How many donors do you need to generate necessary income? How many to recruit each month to stay at that level?Eg. WSAI needed 60k p/a donor worth 300 p/a need 200 donors losing 30% each year so replace/reactivate 60 a yearBY BANK ULSTER BANK PROBLEMS EFFECT?
  8. Dorothy DonorIs anyone segmenting by gender? So easy. Dont tell me you dont have time if your database doesnt do it then whats the point of your database. Use Excel. Or Open Office.Generalisation: men make decisions when put on the spot but cant get them to do anythingwhich is why I own a banjo that I cant play
  9. Joint Twin Cities Twin Donors?
  10. Why flakey? UNHCR cancelled cos maxed out credit card to go to Adelaide to meet a Danish girl who was a witch in her past lifeStill have value.As agency we have to keep quality up, but charity doesnt turn anyone away so you will get them all.
  11. Dear FriendDear Simon vs. Hi SimonAnimal Adoption with swearing and rude jokes
  12. Unemployed &amp; Students worse for obvious reasonsNew ICTR proposed changes self-employed should be able to choose self-employed is higher gift but still better quality
  13. ROI needs to be looked at to truly determineAmnesty asking us not to sign up higher gift donors
  14. ROI needs to be looked at to truly determineAmnesty asking us not to sign up higher gift donors
  15. Presumably as more money in Dublin, but also worth considering more connected in Dublin correspondence comes from Dublin written by Dublin.Your own org?
  16. Got rid of the 15thWhat date would you prefer? 1st, 15th, 25th, 30th?People get paid different days so suits different people, so impossible to say which day is best for everyone?Why cant people choose? Youre fantastic, youre gift buys hundreds of rehydration packs, youre literally saving lives, youre the most generous amazing person in the worldbut you have to do it on the 10th. You get paid on the 11th? Too bad. Computer says no.Why dont you do it? Dont do it because of cost and because Doris doesnt have time.What if you paid her more?What if you hired a P/T person?Dont ask when do you want to give, ask when do you get paid?ActionAid debiting on random days and I expressed concern.69% of people said it was because of financial pressureit underpins the fact that the reasons are mostly EXTERNAL.People cant afford it so its not our fault. I cant afford anything, especially a debit that comes out on the wrong day, a day I dont want.Surprised % isnt higher. People choose what to give up and the first thing they give up is the worst thing. I cant afford a PlayStation, but I could afford a Wii.
  17. Also look at percentage unpaid WWF, IndeCare,Allows you to budget betterDont have Ireland yet looking to see what causes spikes:globally, eg. bailoutSector, eg. CEO rates of pay (Rehab/Concern cancel)Organisation, stupid correspondence
  18. Also look at percentage unpaid WWF, IndeCare,Allows you to budget betterDont have Ireland yet looking to see what causes spikes:globally, eg. bailoutSector, eg. CEO rates of pay (Rehab/Concern cancel)Organisation, stupid correspondence
  19. Why not take a break in Jan? Who thinks this will help, will be worse, wont make a difference