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The document discusses strategies used by Playbuzz, a publisher network, to grow its user base and engagement. It explains how Playbuzz leveraged platforms like Facebook and content creators to rapidly expand from 0 to millions of unique visitors within a year. Tactics that contributed to this growth included targeting the right audiences, creating tailored content segments, and identifying relevant communities on other platforms to engage with Playbuzz content. The document also provides tips for publishers, such as optimizing titles/thumbnails, using snackable interactive storytelling formats, and designing content to maximize sharing.Noah Internet Conference: The Playbuzz Method for Content Engagement
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INTJs are driven innovators who have original minds and a clear long-term vision. They quickly find patterns in external events and use logic and analysis to develop plans to implement their ideas. At work, INTJs often rise to leadership positions and are excellent at planning and driving projects forward to realize their inspirations. However, they may appear too critical and detached from others' feelings if they have not developed empathy.InnovFest unBound Asia 2016: The Shifting Fundamentals of Brand Advertising
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Online advertising needs to die: The many upsides of ad blocking and how publishers can help to remedy the issue.ICEEfest 2016: Making the Internet Great Again with Engaging Content
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This document discusses how media companies can optimize content engagement in the current media landscape. It notes that people have less patience for content and spend very little time engaging with most online articles. It recommends that media companies focus on engagement over views or shares by using engaging formats like quizzes and videos, analyzing user data to optimize content, and distributing content across different sites and platforms to reach wider audiences. The key is finding formats and distribution strategies that encourage people to fully engage with and spend more time consuming content.DLD Munich 2015: Secrets to Creating Engaging, Playful Content
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New types of publishers have emerged that create playful content embedded on multiple websites, reaching 80 million users across 5,000+ sites. These publishers were born in recent years to serve a new breed of consumers also born in the digital age.The Israel Conference 2014:The Disruption Moment for Digital Content Consumption
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Step 1: Find great content
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Tips on unexpected ways that you can use the personality quiz format to create compelling content that boosts audience engagement, expands reach and builds brand equity.
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2. How others have used personality quizzes in unexpected ways that will get your creatives juices flowing.
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The Playbuzz Journey
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The world has changed - you've stopped reading content and publishers expect it. Here's the key to achieving engaging content via interactive content formats. Ad Blockers We Had It Coming
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Online advertising needs to die: The many upsides of ad blocking and how publishers can help to remedy the issue.ICEEfest 2016: Making the Internet Great Again with Engaging Content
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This document discusses how media companies can optimize content engagement in the current media landscape. It notes that people have less patience for content and spend very little time engaging with most online articles. It recommends that media companies focus on engagement over views or shares by using engaging formats like quizzes and videos, analyzing user data to optimize content, and distributing content across different sites and platforms to reach wider audiences. The key is finding formats and distribution strategies that encourage people to fully engage with and spend more time consuming content.DLD Munich 2015: Secrets to Creating Engaging, Playful Content
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The new age of content consumers are mobile-first and always looking for what's next. The Playbuzz network enables you to create content that's suitable to this crowd.Online Marketing Rockstars: Secrets to Creating Engaging, Playful Content
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The document discusses strategies used by Playbuzz, a digital media company, to grow their publisher network and user base. Some key points:
- Playbuzz grew its monthly active users from 0 to 15 million in 10 months through targeted Facebook advertising, creating tailored content for different audiences, and promoting content on Facebook.
- When one of their posts went viral in February 2014 with over 200,000 views in a day, it led to an influx of new authors and 13 million new unique visitors the following month.
- Their growth was fueled by "content mania" and a chain reaction of new authors publishing more content that attracted more users.Enhance User Engagement with WordPress.com VIP and the Playbuzz Plugin
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In this webinar, Playbuzz joined forces with WordPress.com VIP and shared tips on how to overcome editorial challenges in 2016 with the Playbuzz WordPress Plugin.Social Skyscraper webinar presentation
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Learn a new twist on the popular "skyscraper technique" developed by Brian Dean. Whereas his process was aimed at obtaining inbound links for SEO value, ours focuses on obtaining social shares for brand equity, traffic and audience growth.
Shachar Orren, VP Content, Playbuzz and Steve Rayson, Director, BuzzSumo, will take you through the three key steps.
Step 1: Find great content
Step 2: Make something even better
Step 3: Reach out to influencers to amplify your content
We will show practical examples and provide actionable takeaways for each step of the process. We will also show how new interactive formats can make great content even better. [Webinar] How to Use Interactive Elements in Your Articles to Maximize Engage...
[Webinar] How to Use Interactive Elements in Your Articles to Maximize Engage...Playbuzz
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In this webinar we covered how embedded interactive elements can keep your audience actively engaged with long-form articles.11 Unexpected Ways to use the Trivia Quiz Format
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Ìý
We cover some actionable tips on unexpected ways to use the trivia quiz format in order to create compelling content that boosts audience engagement, expands reach and builds brand equity.What Makes a Quiz Go Viral
What Makes a Quiz Go ViralPlaybuzz
Ìý
Analyzing some of the most-shared Playbuzz quizzes via two data sets: The large set, comprised of quizzes with more than 1,000 shares each, and the small set, which included quizzes with more than 100,000 shares each. Some compelling insights into what makes certain quizzes so popular.Webinar ºÝºÝߣ Deck - 11 Creative Ways to Use the Personality Quiz
Webinar ºÝºÝߣ Deck - 11 Creative Ways to Use the Personality Quiz Playbuzz
Ìý
Tips on unexpected ways that you can use the personality quiz format to create compelling content that boosts audience engagement, expands reach and builds brand equity.
Included in the presentation:
1. How to leverage the personality quiz format to create content optimized for today's media habits.
2. How others have used personality quizzes in unexpected ways that will get your creatives juices flowing.
3. How to think about content creation in the context of playful formats.
4. How to optimize your content to drive social media interactions that deepens emotional engagement and achieves explosive growth in audience reach.Dld munich jan15
Dld munich jan15Playbuzz
Ìý
New types of publishers have emerged that create playful content embedded on multiple websites, reaching 80 million users across 5,000+ sites. These publishers were born in recent years to serve a new breed of consumers focused on mobile and engaging with fun content online.