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Gamification level 2 gamification for hungry

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Jitu Solanki
Jitu Solanki

This presentation is about use of gamification for a NGO so that how it can be used to increase the awareness and attract new supporters.

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GAMIFICATION FOR HUNGRY Design Gamification Level 2 - Jitendra Solanki (Mumbai, India)
FEED A CHILD WITH A CLICK BHOOKH.COM Bhookh is the Hindi word for Hunger Objective - To provide, using the Internet, staple food to chronically hungry Indians so as to enable them to survive, learn and work. Founders -
HUNGER FACTS Hunger remains the No.1 cause of death in the world. Aids, Cancer etc. follow. There are 820 million chronically hungry people in the world. 1/3rd of the worlds hungry live in India. 836 million Indians survive on less than Rs. 20 (less than half-a-dollar) a day. Over 20 crore Indians will sleep hungry tonight. 10 million people die every year of chronic hunger and hunger-related diseases. Only eight percent are the victims of hunger caused by high-profile earthquakes, floods, droughts and wars. India has 212 million undernourished people only marginally below the 215 million estimated for 199092. Over 7000 Indians die of hunger every day. Over 25 lakh Indians die of hunger every year.
THE PROBLEM Facts: Bhook.com was established in 2000 Till now it has been successful in Tier-2 cities but not in the metropolitan cities like Delhi, Bangalore etc. People are not aware of this initiative The younger population are not involved in their activities Solution: use of gamficiation techniques to increase the brand awareness, get new supporters and engage the supporters in unique way.
GAMIFICATION SOLUTION Build a mobile game app called as Bhook App for android and i-phone users Free downloadable game for the users Game based on Circket and Bollywood two craziest thing in India. Easy onboarding and simple to play Players can choose their favoute actor/actress to make their team and play cricket.
GAMIFICATION SOLUTION
There will be an option to create your own team select celebrities GAMIFICATION SOLUTION
GAMIFICATION SOLUTION
GAME MECHANICS Points for every 4 or 6 player hits you will get coins, 100 coins means you can feed one person one meal Leader Board there will be a leaderboard which will show how many meals you earned and donated to bhook.com Badges you will earn badges for accomplishments which can be shared/shown on you social networks Invite friends you can invite friends and challenge them to play with you, play and earn meals together After every over is completed you will be shown a 5 sec ad, the revenue will generated from the ad will be shared to Bhook.com
PLAYER TYPES Will target mainly: Achievers as they like to achieve goals and quests Socialites as they like to sharing with friends
Thank You

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Gamification level 2 gamification for hungry

  • 1. GAMIFICATION FOR HUNGRY Design Gamification Level 2 - Jitendra Solanki (Mumbai, India)
  • 2. FEED A CHILD WITH A CLICK BHOOKH.COM Bhookh is the Hindi word for Hunger Objective - To provide, using the Internet, staple food to chronically hungry Indians so as to enable them to survive, learn and work. Founders -
  • 3. HUNGER FACTS Hunger remains the No.1 cause of death in the world. Aids, Cancer etc. follow. There are 820 million chronically hungry people in the world. 1/3rd of the worlds hungry live in India. 836 million Indians survive on less than Rs. 20 (less than half-a-dollar) a day. Over 20 crore Indians will sleep hungry tonight. 10 million people die every year of chronic hunger and hunger-related diseases. Only eight percent are the victims of hunger caused by high-profile earthquakes, floods, droughts and wars. India has 212 million undernourished people only marginally below the 215 million estimated for 199092. Over 7000 Indians die of hunger every day. Over 25 lakh Indians die of hunger every year.
  • 4. THE PROBLEM Facts: Bhook.com was established in 2000 Till now it has been successful in Tier-2 cities but not in the metropolitan cities like Delhi, Bangalore etc. People are not aware of this initiative The younger population are not involved in their activities Solution: use of gamficiation techniques to increase the brand awareness, get new supporters and engage the supporters in unique way.
  • 5. GAMIFICATION SOLUTION Build a mobile game app called as Bhook App for android and i-phone users Free downloadable game for the users Game based on Circket and Bollywood two craziest thing in India. Easy onboarding and simple to play Players can choose their favoute actor/actress to make their team and play cricket.
  • 7. There will be an option to create your own team select celebrities GAMIFICATION SOLUTION
  • 9. GAME MECHANICS Points for every 4 or 6 player hits you will get coins, 100 coins means you can feed one person one meal Leader Board there will be a leaderboard which will show how many meals you earned and donated to bhook.com Badges you will earn badges for accomplishments which can be shared/shown on you social networks Invite friends you can invite friends and challenge them to play with you, play and earn meals together After every over is completed you will be shown a 5 sec ad, the revenue will generated from the ad will be shared to Bhook.com
  • 10. PLAYER TYPES Will target mainly: Achievers as they like to achieve goals and quests Socialites as they like to sharing with friends