ݺߣ

ݺߣShare a Scribd company logo

Gamification workshop at the QSP Summit

•
•
Jose Carlos Cortizo Perez
Jose Carlos Cortizo Perez

Gamification workshop at the QSP Summit. An introduction to gamification, to the motivations to play and the Gamification Model Canvas as metholody to design gamified experiences

1 of 59
GAMIFICATION @josek_net - josecarlos.cortizo@brainsins.com @brainsins_en // @gamiworldcon
@josek_net #qspsummit WHY DO WE PLAY?
@josek_net #qspsummit Games = Behaviors that prepare humans (and animals) abilities for the vital activities that they will have to do when become adults
@josek_net #qspsummit Mammal’s brains have evolved to be able to interact with others with no sexual, aggressive or submissive intentions.
@josek_net #qspsummit While playing, we use our senses to get information about our position, the intensity of the stimuli, and the interests of others to continue or stop the activity.
@josek_net #qspsummit Games help us to maintain a good health, improve the use of tools, problem solving, creativity and our capacity to respond to surprise and new stimuli.
@josek_net #qspsummit Kittens love games
@josek_net #qspsummit Dogs too, and the enjoy playing with humans
@josek_net #qspsummit And as humans beings we have created large game-based industries
@josek_net #qspsummit Industry revenues in 2013 (in $billions) 0 20 40 60 80 Music Film Video Games 70,4 35,9 15
@josek_net #qspsummit Evolution of the Video Game industry (in $billions) 0 20 40 60 80 1994 2004 2007 2013
@josek_net #qspsummit WHAT IS GAMIFICATION?
@josek_net #qspsummit “The use of game mechanics and experience design to digitally engage and motivate people to achieve their goals”, Brian Burke (Gartner) “The application of gaming metaphors to real life tasks to influence behaviour, improve motivation and enhance engagement”, Andrzej Marczewski (Cap Gemini)
@josek_net #qspsummit
@josek_net #qspsummit Making everyday tasks fun
@josek_net #qspsummit Offer additional motivation
@josek_net #qspsummit Bottle Bank Arcade http://www.youtube.com/watch?v=zSiHjMU-MUo
@josek_net #qspsummit WHAT IS (NOT) GAMIFICATION?
@josek_net #qspsummit
@josek_net #qspsummit
@josek_net #qspsummit
@josek_net #qspsummit Gamification
@josek_net #qspsummit Gamification Advergaming Serious Games
@josek_net #qspsummit Gamification Advergaming Serious Games Playful Design Games for Change . . . GAMIFICATION
@josek_net #qspsummit SOME EXAMPLES
@josek_net #qspsummit This is not new… …at all
@josek_net #qspsummit
@josek_net #qspsummit Foldit: Science & Videogames http://www.youtube.com/watch?v=JdBcpdH_ptA
@josek_net #qspsummit Pantera rosa VS Tigretón http://www.youtube.com/watch?v=SjWdYO3Bgok
@josek_net #qspsummit Gamification in Sales http://www.youtube.com/watch?v=LprAZKSnm4Q
@josek_net #qspsummit Speed Camera Lottery http://www.youtube.com/watch?v=iynzHWwJXaA
@josek_net #qspsummit MDA Framework
@josek_net #qspsummit Mechanics - Dynamics - Aesthetics
@josek_net #qspsummit Mechanics are the base components of the game - its rules, every basic action the player can take in the game, the algorithms and data structures in the game engine etc.
@josek_net #qspsummit Dynamics are the run-time behavior of the mechanics acting on player input and "cooperating" with other mechanics.
@josek_net #qspsummit Aesthetics are the emotional responses evoked in the player - joy, frustration, fantasy, fellowship.
@josek_net #qspsummit Gamification Model Canvas
@josek_net #qspsummit
@josek_net #qspsummit
@josek_net #qspsummit
@josek_net #qspsummit
@josek_net #qspsummit
@josek_net #qspsummit
@josek_net #qspsummit
@josek_net #qspsummit
@josek_net #qspsummit If it is fun, it engages
@josek_net #qspsummit As in video games
@josek_net #qspsummit Or beer
@josek_net #qspsummit You need to design unique user experiences
@josek_net #qspsummit Something to remember… and for that you need storytelling
@josek_net #qspsummit
@josek_net #qspsummit Choose your theme!
@josek_net #qspsummit
@josek_net #qspsummit
@josek_net #qspsummit
@josek_net #qspsummit Dynamics Components Mechanics +general +specific ex: progression ex: points and leaderboards ex: for each task you get 30 points and for each 250 points you level up
Resource: http://www.epicwinblog.net/2013/10/ the-35-gamification-mechanics-toolkit.html@VictorManriqueY @josek_net #qspsummit
@josek_net #qspsummit
Thank you! @josek_net - josecarlos.cortizo@brainsins.com @brainsins_en // @gamiworldcon

More Related Content

Gamification workshop at the QSP Summit