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GAMIFYING E-COMMERCE WEBSITES.pptx

University of Moratuwa
University of Moratuwa

This document discusses gamifying e-commerce websites. It defines gamification as using game elements like points, rewards and leaderboards to engage users. Gamification is important for e-commerce sites because there are over a billion websites and users won't care about a site unless it provides something engaging. Examples of gamified e-commerce sites include eBay's bidding system, Teleflora's social loyalty system, and Karl Lagerfeld's Pac-Man inspired shopping game. Gamifying e-commerce sites can increase engagement and lead to benefits like higher conversion rates and sales.

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GAMIFYING E-COMMERCE WEBSITES By D.A.B. Nirmani BSc ( Hons ) in IT, PgDip in CS
THE OUTLINE What is gamification? Why do we need gamification? Why do we need gamification in websites? Game elements Gamification in e-commerce E-commerce Examples Benefits
What? Gamification is the use of game design techniques, game thinking and game mechanics to enhance non-game contexts. Using game elements to make the boring moments exciting.
Why? Think. * There are over 1 billion websites in WWW as of Jan 2022. * Even if you visit 100 websites regularly in a week it is only a 0.0000001th of the websites on the internet.
Meaning? * If you have a website * NOBODY CARES ABOUT IT. * Depressing if you have spent a lot of time, effort and money. So??? GIVE THEM SOMETHING TO CARE ABOUT!!
A Gartner report shows that 70% of global 2000 companies use gamification in some way. The world will continue to see an increasing demand for gamified systems. In fact, the global gamification market is projected to grow from $9.1 billion in 2020 to $30.7 billion by 2025.
Game ELEMENTS Game elements? Anything that is used in the design of a game is referred to as a game element. Game elements consist of components, mechanics, and dynamics. Story, characters, rewards, points, leaderboards, levels, achievements, rules, feedback, challenge, competition , various actions, behaviors, emotions, narrative, progressionetc.
Gamification( Making it more attractive) Player (Your User) Journey (Keep surprising) Experience (Bring Emotion) Immersiveness (The building block to user engagement) Dynamics (Dont be obvious)
It can be an actual game play or a strategy using game-based elements such as point scoring, peer competition, team work, score tables to drive engagement and to enhance e-commerce based outputs of a website.
Gamification in e-commerce
E-commerce? Electronic commerce is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network.
Example 1 eBay's Bidding and Feedback System
Buying items on eBay isnt just a purchase like most ecommerce sites; but when you buy something on eBay, you felt that you WON! Core Drive: Ownership & Possession You feel that you beat the others who were bidding against you, sealing your victory. This is enormously a good example of Development & Accomplishment.
Teleflora gamified its store with a social engagement scheme offering points for actions, increasing traffic from Facebook conversion rates by 92%. Teleflora gamified its entire store, offering social loyalty system that awarded points for a wide range of user actions including customer reviews, comments, answers and responses to other customer queries, and posts to Facebook. If an individual offered the first review of a product or answer a question in the user Q&A section, they would receive additional bonus points. When customers gain points, theyre awarded discounts or free shipping. Example 2
GAMIFYING E-COMMERCE WEBSITES.pptx
EXAMPLE 3 Karl Lagerfeld site - Pac-man inspired game. The game allows you to embody the designer's beloved cat, Choupette, and find your way through the iconic Lagerfeld Maison. It is your job to search for this seasons must-have styles and, avoid the neighborhood dogs. The aim is to get as high a score as possible bonus points are available for picking up special items including; sunglasses, a camera, a bag, Lagerfeld's lucky number seven and the Eiffel Tower. Once a week, one lucky player will receive a Karl Lagerfeld shopping experience at Karl Lagerfeld store in the UK and Europe thats worth 250.
GAMIFYING E-COMMERCE WEBSITES.pptx
Benefits of GAMIFYING e-commerce websites
References https://yukaichou.com/gamification-examples/top-10-ecommerce- gamification-examples-revolutionize-shopping/ https://blog.saleslayer.com/ecommerce- gamification#:~:text=Gamification%20is%20a%20strategy%20that,ter m%20interest%20in%20the%20brand. https://www.segmentify.com/blog/best-uses-and-examples-of- gamification-in-ecommerce https://virtina.com/gamification-elements-in-ecommerce/ https://www.wigzo.com/blog/what-is-gamification-marketing/ https://devrix.com/tutorial/playable-shopping-gamification- ecommerce/
GAMIFYING E-COMMERCE WEBSITES.pptx

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GAMIFYING E-COMMERCE WEBSITES.pptx

  • 1. GAMIFYING E-COMMERCE WEBSITES By D.A.B. Nirmani BSc ( Hons ) in IT, PgDip in CS
  • 2. THE OUTLINE What is gamification? Why do we need gamification? Why do we need gamification in websites? Game elements Gamification in e-commerce E-commerce Examples Benefits
  • 3. What? Gamification is the use of game design techniques, game thinking and game mechanics to enhance non-game contexts. Using game elements to make the boring moments exciting.
  • 4. Why? Think. * There are over 1 billion websites in WWW as of Jan 2022. * Even if you visit 100 websites regularly in a week it is only a 0.0000001th of the websites on the internet.
  • 5. Meaning? * If you have a website * NOBODY CARES ABOUT IT. * Depressing if you have spent a lot of time, effort and money. So??? GIVE THEM SOMETHING TO CARE ABOUT!!
  • 6. A Gartner report shows that 70% of global 2000 companies use gamification in some way. The world will continue to see an increasing demand for gamified systems. In fact, the global gamification market is projected to grow from $9.1 billion in 2020 to $30.7 billion by 2025.
  • 7. Game ELEMENTS Game elements? Anything that is used in the design of a game is referred to as a game element. Game elements consist of components, mechanics, and dynamics. Story, characters, rewards, points, leaderboards, levels, achievements, rules, feedback, challenge, competition , various actions, behaviors, emotions, narrative, progressionetc.
  • 8. Gamification( Making it more attractive) Player (Your User) Journey (Keep surprising) Experience (Bring Emotion) Immersiveness (The building block to user engagement) Dynamics (Dont be obvious)
  • 9. It can be an actual game play or a strategy using game-based elements such as point scoring, peer competition, team work, score tables to drive engagement and to enhance e-commerce based outputs of a website.
  • 11. E-commerce? Electronic commerce is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network.
  • 12. Example 1 eBay's Bidding and Feedback System
  • 13. Buying items on eBay isnt just a purchase like most ecommerce sites; but when you buy something on eBay, you felt that you WON! Core Drive: Ownership & Possession You feel that you beat the others who were bidding against you, sealing your victory. This is enormously a good example of Development & Accomplishment.
  • 14. Teleflora gamified its store with a social engagement scheme offering points for actions, increasing traffic from Facebook conversion rates by 92%. Teleflora gamified its entire store, offering social loyalty system that awarded points for a wide range of user actions including customer reviews, comments, answers and responses to other customer queries, and posts to Facebook. If an individual offered the first review of a product or answer a question in the user Q&A section, they would receive additional bonus points. When customers gain points, theyre awarded discounts or free shipping. Example 2
  • 16. EXAMPLE 3 Karl Lagerfeld site - Pac-man inspired game. The game allows you to embody the designer's beloved cat, Choupette, and find your way through the iconic Lagerfeld Maison. It is your job to search for this seasons must-have styles and, avoid the neighborhood dogs. The aim is to get as high a score as possible bonus points are available for picking up special items including; sunglasses, a camera, a bag, Lagerfeld's lucky number seven and the Eiffel Tower. Once a week, one lucky player will receive a Karl Lagerfeld shopping experience at Karl Lagerfeld store in the UK and Europe thats worth 250.
  • 19. References https://yukaichou.com/gamification-examples/top-10-ecommerce- gamification-examples-revolutionize-shopping/ https://blog.saleslayer.com/ecommerce- gamification#:~:text=Gamification%20is%20a%20strategy%20that,ter m%20interest%20in%20the%20brand. https://www.segmentify.com/blog/best-uses-and-examples-of- gamification-in-ecommerce https://virtina.com/gamification-elements-in-ecommerce/ https://www.wigzo.com/blog/what-is-gamification-marketing/ https://devrix.com/tutorial/playable-shopping-gamification- ecommerce/

Editor's Notes

  • #15: A conversion rate records the percentage of users who have completed a desired action. Conversion rates are calculated by taking the total number of users who convert (for example, by clicking on anadvertisement, dividing it by the overall size of the audience and converting that figure into a percentage..
  • #18: MaisonKarl Lagerfeld is available to play on desktop, tablet and mobile viaKarl.com/maison, thebrands Facebook and Instagram channels, and in-store until 13March 2020.