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Gatorade ad

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This ad promotes Gatorade's sports drink using NBA star Dwane Wade. On one side is a close-up shot of Wade playing basketball that gives viewers a "court side seat" perspective. On the other side is a half-empty Gatorade bottle, implying Wade consumed it to achieve his athletic success. The ad aims to convince consumers that if elite athletes like Wade use Gatorade, it can help ordinary people achieve their best through proper hydration.

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Gatorade Ad Haley Tanella
Gatorade ad
Advertisement Overview Two-page ad from People magazine Promotes Gatorades sports drink to reader Depicts basketball player Dwane Wade playing during a game on one side Depicts a half-empty bottle of the product on the other
Point of View The use of different cameras give the ad different depth and more than one angle for interpretation A close up of the bottle give the view a more detailed look at the product, which gives them the ability to practically read the label The full-body shot of Dwane Wade also gives the consumer the ability to see everything in the scene, from his feet to the netting of the hoop
Point of View (cont.) This camera view on Dwane Wade also give the consumer a court side seat view, which is used to grab their attention. This also the ad a bit more action because it makes the consumer feel as if they were at the game, which is exciting and appealing to people who would normally never get that type of view.
What does this ad depict? This ad makes the reader come to the conclusion that Dwane Wade has consumed this product. It also says that he may have had a few choices as to how he was going to hydrate for this game, and of course, he chose Gatorade The empty bottle promotes the idea that he has consumed the product to help him achieve his normal greatness
What does this ad say about the product? It shows that this drink is used to promote healthy hydration to help athletes achieve their best, no matter what sport they play. It also gives off the impression to the consumer if Dwane Wade drinks this and is able to do that, maybe I could do the same. obviously on a lower scale, but with the same concept in mind.
Other Gatorade Ads Gatorade typically uses this type of format, with large white letters on a dark background with some type of famous athlete. Depending on the season, these ads can change because of the popular sport. For instance: Fall football, world series Winter basketball, hockey Spring baseball, hockey playoffs Summer - baseball
Choices Made The size of the ad grabs the attention of the magazine reader because it forces them to, at least, scan the ad to continue their reading. The contrast between the colors of the background (dark) and the text, which reads Thats G (light) makes the text pop and creates a visually appealing contrast which draws in a person, even if theyre just skimming the magazine.
Who does this ad target? Its pretty easy to say that this ad is targeted towards athletes. It promotes the hydration and success of all athletes that strive to be like, specifically, Dwane Wade. Also targets young kids who strive to be like, or potentially play in the NBA or any professional sports league.

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Gatorade ad

  • 3. Advertisement Overview Two-page ad from People magazine Promotes Gatorades sports drink to reader Depicts basketball player Dwane Wade playing during a game on one side Depicts a half-empty bottle of the product on the other
  • 4. Point of View The use of different cameras give the ad different depth and more than one angle for interpretation A close up of the bottle give the view a more detailed look at the product, which gives them the ability to practically read the label The full-body shot of Dwane Wade also gives the consumer the ability to see everything in the scene, from his feet to the netting of the hoop
  • 5. Point of View (cont.) This camera view on Dwane Wade also give the consumer a court side seat view, which is used to grab their attention. This also the ad a bit more action because it makes the consumer feel as if they were at the game, which is exciting and appealing to people who would normally never get that type of view.
  • 6. What does this ad depict? This ad makes the reader come to the conclusion that Dwane Wade has consumed this product. It also says that he may have had a few choices as to how he was going to hydrate for this game, and of course, he chose Gatorade The empty bottle promotes the idea that he has consumed the product to help him achieve his normal greatness
  • 7. What does this ad say about the product? It shows that this drink is used to promote healthy hydration to help athletes achieve their best, no matter what sport they play. It also gives off the impression to the consumer if Dwane Wade drinks this and is able to do that, maybe I could do the same. obviously on a lower scale, but with the same concept in mind.
  • 8. Other Gatorade Ads Gatorade typically uses this type of format, with large white letters on a dark background with some type of famous athlete. Depending on the season, these ads can change because of the popular sport. For instance: Fall football, world series Winter basketball, hockey Spring baseball, hockey playoffs Summer - baseball
  • 9. Choices Made The size of the ad grabs the attention of the magazine reader because it forces them to, at least, scan the ad to continue their reading. The contrast between the colors of the background (dark) and the text, which reads Thats G (light) makes the text pop and creates a visually appealing contrast which draws in a person, even if theyre just skimming the magazine.
  • 10. Who does this ad target? Its pretty easy to say that this ad is targeted towards athletes. It promotes the hydration and success of all athletes that strive to be like, specifically, Dwane Wade. Also targets young kids who strive to be like, or potentially play in the NBA or any professional sports league.