Gillette - Every Knot You Need to Know
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For every type of tie comes a ton of ways to tie it. Fear not, loose-collared gents: For those not-in-the-know, weve got you covered with every knot youll ever need to know, and then some.
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The document proposes a holistic approach to positioning Gillette's shaving and skincare products, including introducing a premium "King C. Gillette" brand to emphasize Gillette's heritage and relationship between products. A "Winning Team" campaign would then reinforce this message of related products through celebrity endorsements. The goal is to improve customer-based brand equity by clearly showing how the products work together.Social Media Analysis - Gillette August - September 2016
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Gillette has dominated the global razor market share since 1901 when the safety razor was invented. Through extensive consumer research, continuous product innovation, and massive global marketing campaigns including TV, print, and sports sponsorships, Gillette has established 70% of the global market share and sells over $7.5 billion in products used by 600 million men annually. Their marketing strategy focuses on quality products, innovation, and reaching consumers through multiple channels.Gillette
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Gillette India Limited conducted a market study to understand consumer preferences for its products. It surveyed 150 men in Chandigarh using a structured questionnaire. The study found that Gillette razors and shaving gels were ranked highest compared to competitors like Colgate Palmolive and Godrej. Most respondents also preferred using cologne-based aftershave lotions. Based on these findings, the report recommended that Gillette focus on online marketing, mixed bundling pricing strategies, and brand extensions.Market Analysis of Gillette India Limited - 2009
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Gillette, Market Research Report, Spring 2014:
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