Give Your Healthcare Marketing A Shot In The Arm
- 1. Give Your Healthcare Marketing A Shot In The ArmIllinois Continuity of Care
- 2. Healthcare Marketing is UNIQUE relatively new, some resistance to change no real way to measure return on investment legal barriers need is unpredictable most decisions not made by end users price most often not a factor product information difficult to convey provider differences may be unclear
- 3. We Can Build Brand AwarenessBrand nameTrademark or LogoThe beliefs and expectations that consumers hold about the products or services sold under a trademark
- 9. We Can Attract and Retain Patients, Develop Referral Partners Work within HIPPA restrictions Determine common lifestyle choices, purchases and interests
- 13. We Can Position Ourselves As An Information Resource Become the expert, improve your reputation and increase prestige
- 17. We Can Distinguish Ourselves From Our Competitors Explore and define your special features, your personality, your BRAND
- 20. We Can Attract and Retain Quality Staff Create ownership of your brand throughout organization
- 23. We Can Influence End User Decisions Present a meaningful, attractive package that speaks to your readers need about your brand
- 26. We Can Market Because Our Competitors Are Over 133 hospitals and healthcare facilities in the Chicagoland area THOUSANDS of choices
- 28. What We Can Do build awareness, build the brand attract patients, develop referrals be an information resource distinguish ourselves from the competition attract and retain quality staff influence user end decisions keep up with our competition
- 29. Thank You For Your Time!