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Rui discusses several ideas he has had over the last few years related to books, marriage proposals, and companies. He evaluates ideas based on criteria like team, time, space, balls, and love. Rui explains how Joana started the company Toyno with no money by stopping thinking about money, looking for inspiration, and finding ways to fund the idea. He emphasizes that a great idea has nothing to do with the idea itself or money, and advises defining goals, creating a brand, being flexible, deciding whether to move forward or quit, and making a test with your team.Read less