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St. Lawrence College
St. Lawrence College

The document discusses Google+ as a social media platform that combines features of Facebook and Twitter. It provides an overview of Google+'s capabilities for sharing content through Circles and Hangouts, its focus on privacy controls and personalized content, and its potential benefits for businesses through features like blog promotion, customer engagement, and analytics. However, it also notes some criticisms of Google+ including its long beta status and an engineer's public labeling of it as a "complete failure".

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Presented by Michael Kusters @MKusters1 November 14, 2011 If Facebook and Twitter had a baby, theyd call it Google+. Olaf Wempe, Web Developer
Is The latest social media innovation Clean and user-friendly A better way to share Circles Hangouts Sparks More private than other social networking services Take control of your online environment http://www.youtube.com/watch?v=hC_M6PzXS9g
Main Focus Making content more usable and personalized Improving technology Improving website SEO for brands, bloggers, etc
for Business Blog promotion B2B sales An innovative approach to customer service and engagement Superior data and analytics Organize and segment brand enthusiasts/customers
Pros Privacy settings Sharing options Friends options Mobile app is faster and more user-friendly Notification bar
Cons Mobile app for Android and iPhone only Search results Been on beta for too long
Successes
Failures Steve Yegge, a senior engineer at Google, accidentally and publicly posted a critical analysis about Googles understanding of platforms, calling Google Plus a complete failure.
References http://www.buzzom.com/wp-content/uploads/2011/07/google-plus- growth.png http://www.ibtimes.com/articles/230203/20111012/google-plus- engineer-complete-failure-fail-hate-steve-yegee-reasons.htm http://www.probloggingsuccess.com/google-circles-and-sparks-what- do-bloggers-have-in-them/ http://www.slideshare.net/jbell99/google-for-brandsogilvy http://www.youtube.com/watch?v=hC_M6PzXS9g

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Google+

  • 1. Presented by Michael Kusters @MKusters1 November 14, 2011 If Facebook and Twitter had a baby, theyd call it Google+. Olaf Wempe, Web Developer
  • 2. Is The latest social media innovation Clean and user-friendly A better way to share Circles Hangouts Sparks More private than other social networking services Take control of your online environment http://www.youtube.com/watch?v=hC_M6PzXS9g
  • 3. Main Focus Making content more usable and personalized Improving technology Improving website SEO for brands, bloggers, etc
  • 4. for Business Blog promotion B2B sales An innovative approach to customer service and engagement Superior data and analytics Organize and segment brand enthusiasts/customers
  • 5. Pros Privacy settings Sharing options Friends options Mobile app is faster and more user-friendly Notification bar
  • 6. Cons Mobile app for Android and iPhone only Search results Been on beta for too long
  • 8. Failures Steve Yegge, a senior engineer at Google, accidentally and publicly posted a critical analysis about Googles understanding of platforms, calling Google Plus a complete failure.
  • 9. References http://www.buzzom.com/wp-content/uploads/2011/07/google-plus- growth.png http://www.ibtimes.com/articles/230203/20111012/google-plus- engineer-complete-failure-fail-hate-steve-yegee-reasons.htm http://www.probloggingsuccess.com/google-circles-and-sparks-what- do-bloggers-have-in-them/ http://www.slideshare.net/jbell99/google-for-brandsogilvy http://www.youtube.com/watch?v=hC_M6PzXS9g