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Grade 11 Presentation Lesson Advert.pptx

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Sinovuyo Msebenzi
Sinovuyo Msebenzi

What are adverts, how are their key features, how do we analyse them

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Adverisments S. Msebenzi August 2024
Grade 11 Presentation Lesson Advert.pptx
Info on an Advertisement
Grade 11 Presentation Lesson Advert.pptx
Analysing an Advertisement ? Significance of the product¡¯s name ? Logo: identifying mark that is associated with the product, e.g. the used by Nike. ? Slogan: A word or phrase associated with the product. ? The slogan is catchy ? easy to remember ? Nike¡¯s slogan is : ¡®Just do it¡¯, ? Product or a service? ? Target market: Age, gender,Income,Interests
Analysis Cont. ? Strategy utilized to promote the product/image of company: ¨C celebrity or an expert in the field ¨C transformation in a product (offering greater variety, improving packaging , competitions, expanding the target market, incentives like promotional packs). ? Critically analyze the diction used: ¨C facts/opinions ¨C Adjectives ¨C Adverbs ¨C Verbs ? Comment on figures of speech, eg the extended metaphor, the simile. ? Describe the picture- gestures, body language, colour of print. ? Discuss how the picture is linked to the words/message in the advertisement.
Class Activity Discuss the effectiveness of the slogans below:
2. TOYOTA
3. NOKIA August 2024
Answers 1. The advertiser switches the order of the saying ¡®Nothing is impossible¡¯. The effect is to get the reader¡¯s attention. ¡ÌThe switch in the order places emphasis on the word ¡®impossible¡¯ and conveys the message that there are no restrictions as to what one can do one when one wears ¡®Adidas¡¯. ¡Ì 2. Toyota¡¯s slogan is effective since it has a literal and a figurative interpretation accompanied by the ¡®forward¡¯ or ¡®play¡¯ button/symbol. ¡ÌThrough this slogan, Toyota emphasizes its innovative/transformational characteristic.¡Ì 3. Nokia used this metaphor to convey the image of connecting people with their mobile phones instead of simply as a means of having a conversation. ¡ÌThe message is that not only can you talk to someone who may be hundreds of miles away, you can also make an emotional connection with the person, which enhances the phone's value.¡Ì
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Grade 11 Presentation Lesson Advert.pptx

  • 5. Analysing an Advertisement ? Significance of the product¡¯s name ? Logo: identifying mark that is associated with the product, e.g. the used by Nike. ? Slogan: A word or phrase associated with the product. ? The slogan is catchy ? easy to remember ? Nike¡¯s slogan is : ¡®Just do it¡¯, ? Product or a service? ? Target market: Age, gender,Income,Interests
  • 6. Analysis Cont. ? Strategy utilized to promote the product/image of company: ¨C celebrity or an expert in the field ¨C transformation in a product (offering greater variety, improving packaging , competitions, expanding the target market, incentives like promotional packs). ? Critically analyze the diction used: ¨C facts/opinions ¨C Adjectives ¨C Adverbs ¨C Verbs ? Comment on figures of speech, eg the extended metaphor, the simile. ? Describe the picture- gestures, body language, colour of print. ? Discuss how the picture is linked to the words/message in the advertisement.
  • 7. Class Activity Discuss the effectiveness of the slogans below:
  • 10. Answers 1. The advertiser switches the order of the saying ¡®Nothing is impossible¡¯. The effect is to get the reader¡¯s attention. ¡ÌThe switch in the order places emphasis on the word ¡®impossible¡¯ and conveys the message that there are no restrictions as to what one can do one when one wears ¡®Adidas¡¯. ¡Ì 2. Toyota¡¯s slogan is effective since it has a literal and a figurative interpretation accompanied by the ¡®forward¡¯ or ¡®play¡¯ button/symbol. ¡ÌThrough this slogan, Toyota emphasizes its innovative/transformational characteristic.¡Ì 3. Nokia used this metaphor to convey the image of connecting people with their mobile phones instead of simply as a means of having a conversation. ¡ÌThe message is that not only can you talk to someone who may be hundreds of miles away, you can also make an emotional connection with the person, which enhances the phone's value.¡Ì