Blog Presentation

Mar 28, 20151 like292 views

This document provides tips for creating engaging blogs through effective content, organization, design, and home pages. For content, it recommends making it easy to understand and find related information to keep readers on the site. For organization, it stresses the importance of information architecture and matching content to visitors' search terms. For home pages, it advises putting search functions and pathway links in consistent, intuitive locations. The overall goal is clear, helpful content and intuitive design that makes information quickly accessible.

“Clear, concise content that answers people’s questions doesn’t
have to be boring. Tone and style can help you engage site
visitors. Making it easy to find related information can keep site
visitors on your site” (Redish, 2014).

“Site visitors read a bit at the top and then skim until something
catches their attention. That could be a bold heading, a bulleted
list, or a word that they are searching for” (Redish, 2014).

“The writer’s goal is clarity. Vague
feelings or ideas don’t have to be
vaguely written. Imagine two sites
with similar descriptions of an
indescribable sensation” (Mahoney,
2002).

You need to relax and not “take yourself too
seriously.” Have fun with the content you post and
have a sense of humor (Bernstein, 2002).

“Speak out loud what you write. If you can’t speak
it naturally, rewrite it… And ask yourself: would a
normal person speak like this… in a normal
environment?” (Grinnell, 2014).

Find readers’ questions on social media or in
your blog comments and answer the question
in your blog post. This tip shows you take
interest in questions (Rowse, 2011).

ORGANIZATION
Presented by Marvin Williams

“Information architecture is a critical part of carrying out your content
strategy: How do you divide up and organize the wonderful, valuable
content throughout your site?” (Redish, 2014).

“You need to make each web page = index
card easy to find through good pathway pages
and writing that matches site visitors’ search
terms” (Redish, 2014).

“Have a sense of humor. Everything ��and
anything can be funny. Being gay or straight
can be funny. It’s OK to laugh at things like
that because you are making light of
situations such as that or emotions doesn’t
have to be hurtful. Lastly, No matter what
your audience size, you have to write as if
you have paid subscribers. That is the way
you can be successful if you write like a
professional.”

HOME PAGES
Presented by Alexandra Treadaway

"Keep people from needing to go back. If people can't find the right
link to move forward easily, they'll hop part way down one path,
back up to try another path, down the second path, possibly back
up again, and so on” (Redish, 2014).

"Don't make people think. Your site visitors want to get to
the right place quickly and efficiently. If they have to stop
and think about what to do at each step on the pathway, it's
not efficient - nor is it quick” (Redish, 2014).

"Put search near the top. If your site has
search capability (and any large site
should), put the Search box near the top of
your web pages - and put it in the same
place throughout the site” (Redish, 2014).

Photo References
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This document provides an overview of key elements to consider when writing a book, including storyline, characters, character building, plot twists, realism, perspective, environment, fluidity, language, creatures, audience, editing, proofreading, publishing, funding, and marketing. It emphasizes making the story engaging for readers through elements like plot twists and different character perspectives. It also stresses the importance of realism, fluid storytelling, character development, and having multiple people proofread and edit the work before publishing. The document is intended as a guide for an author who is currently writing their own book.

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The document discusses how to build an audience that loves your blog. It suggests finding a topic you are passionate about and writing about it in an authentic, conversational tone while sharing personal stories and experiences. The author emphasizes experimenting to find what works for engaging readers and giving them someone to connect with through photos and details about the blogger's life. Developing content readers will want to share and being responsive to comments are also recommended for cultivating a loyal following that falls in love with the blog over time.

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Sylvia Miller, a senior communications analyst, presented a session on improving writing quality by eliminating wordiness, redundancies, dangling modifiers, and other writing issues. She discussed specific techniques for tightening writing, such as using fewer words to convey meaning, removing unnecessary components, and shortening sentences. Miller emphasized the importance of respecting readers' time by making content easy to understand. Participants worked together to practice revising text with the goal of improving clarity and reducing clutter.

Englishpowernadiasulieman

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The document discusses important tips for effective writing, including knowing your target audience and purpose, using appropriate vocabulary and style, avoiding unnecessary complex words, and minimizing errors. It emphasizes that understanding who will read a piece of writing and tailoring the content accordingly is key to clearly communicating messages. Writers should also avoid pretentious language and carefully proofread their work to establish credibility.

PRSA AM SESSIONTJ (Troy) Janisch

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The document discusses writing styles for the digital age. It notes that 80-85% of online readers scan content by just reading the title/headline, abstract, or first paragraph. Only 15-20% deeply read content. To cater to both groups, the document recommends using a multilevel writing style with techniques like meaningful subheads, bulleted lists, tables and short paragraphs. It also discusses adopting a social model of writing that considers a reader's influences, wants and the context of the message. The goal is to have a conversational tone between an approachable expert/observer and the reader.

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A variety of educational blog posts to help freelance writers write better blog articles and other web content. According to a recent Freelance Industry Report, the number one challenge freelance writers face is getting new clients. This report also reveals that the number 1 way most freelance blog writers get new clients is by word-of-mouth referrals. None of the 1,200 freelance writers interviewed mentioned blogging as a way of generating new leads. It's amazing that the techniques most freelancers use to get new clients involves things that are usually out of their direct control. A well-constructed freelance writer's blog is the best way to get new clients to come to you for several reasons, including: ● A blog allows you to establish yourself as an expert writer. ● A blog allows you to establish a foundation for being hired by displaying a portfolio. ● A blog allows you to show how you used your writing skills to grow your business. ● A blog allows you to build a solid foundation for your business by creating evergreen content that won't expire. ● A blog can supercharge the visibility of your website.

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Question 6connorOthomson

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The website design conforms to the genre and brand identity through a clean, modern and easy to navigate layout suitable for its target 16-30 year old audience. Key elements include a prominent logo, short previews of articles on the home page with "read more" links, and inclusion of different media like video to entertain and engage visitors without navigating away from the page. An about page helps users get to know the brand and feel involved, while contact and social media links allow for feedback, building satisfaction and encouraging return visits.

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This document discusses 5 myths about web content and provides realities to dispel those myths. It addresses that people scan web content rather than read, content should help visitors accomplish tasks, visitors want answers to their questions rather than being told a story, jargon and technical language should be avoided, most visitors will scroll so important information doesn't need to be at the very top, white space improves readability, search engines have changed how people browse so topic pages may be more important than the homepage, and navigation should be clear and obvious like a GPS rather than a folded map.

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Personas are tricky things. While their intent is to understand a user and effectively speak to their needs, they can often lead us astray if we’re not careful. Under the hood, there are often misunderstandings, missed opportunities, and wonky assumptions. This presentation reflects about lessons learned through audience targeting, particularly in the realm of UX content strategy. How do we avoid personal biases and pave the way for sincere empathy? Is it better to be broad or specific? Is it even possible to assess the unique needs of everyone who will be experiencing your product or design?

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SCN Conference 20 April 2016 - digital rebootScottish Communicators Network

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The document discusses several common assumptions or beliefs about digital design and provides counterarguments against each one. It argues that assumptions like "mobile users don't want to do everything," "people don't scroll," and "the homepage is the most important page" are often incorrect and that designers need to truly understand user needs and behaviors rather than rely on blanket statements. The document advocates designing for specific audiences rather than generalizations and prioritizing good user experience rather than solely search engine optimization.

Evaluation - Question 5jamesasmedia

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This document contains feedback from a focus group on different elements of a music magazine called MANIA. For the front cover, the focus group responded positively to the image used and thought the color scheme was appealing without being overbearing. The contents page received praise for its design elements like the issue number circle, but some felt the main image was too dominant. Feedback on the double page spread was mainly positive, noting the atmosphere created by the photo while some questioned elements like the visible shadow. Overall, the focus group found the magazine attractive and representative of its target audience of 18-30 year olds.

Evaluation - Question 5jamesasmedia

��

This document contains feedback from a focus group on different elements of a music magazine called MANIA. For the front cover, the focus group responded positively to the image used and thought the color scheme was appealing without being overbearing. The contents page received praise for its design elements like the issue number circle, though some thought the main image was too dominant. Feedback on the double page spread was mainly positive, noting the atmosphere created by the photo while some questioned elements like the visible shadow. Overall, the focus group found the magazine attractive and representative of its target audience of 18-30 year olds.

Evaluation - Question 5jamesasmedia

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This webinar discussed discovering traveler intent through search and social media. It emphasized understanding audiences by developing customer personas and determining what travelers search for and discuss online. Both search and social media are important for gaining digital visibility, and content should be social, searchable, and scalable. The webinar suggested leveraging platforms like Google+ to increase click-through rates in search engine results and using frequent, unique updates to engage audiences across search and social. Overall, the key takeaway was focusing content development on benefiting audiences by understanding their goals and letting data drive the process.

HollynewsDanielle Travali

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This document provides guidance for staff writers and interns at Holly Pinafore Magazine on basic journalistic principles such as original reporting, what constitutes journalism, and service journalism. It emphasizes writing original, expert-based articles that are engaging for readers through the use of interactive media like videos, photos, and polls. Writers are advised to find unique angles, make content relevant to people's lives, and always properly cite sources to avoid plagiarism.

guide3_webworkChad McDonald

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This document discusses keys to building an effective website. It emphasizes that a website is no longer just a basic online presence, but rather a complex, interactive experience that represents a brand. To build a successful site, a company must have a clear understanding of its brand identity and value proposition. The content of a site is also crucial - it must be structured in a way that meets user needs while achieving business goals. Finally, a site must be continually tested, tracked, and improved to develop better user experiences over time.

AAC2025_Danninger_Fail fast succeed smarter.pdfAgile Austria Conference

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Satoshi Nakamoto - True Identity RevealedMike Hydes

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Satoshi Nakamoto is not a person, Satoshi Nakamoto is a partnership of two individuals. The partners have a formal written partnership agreement which governs the activities of the partnership. The term Satoshi Nakamoto is actually a portmanteau of the individual pseudonyms of the two partners. Satoshi is the pseudonym of Natasha, the maternal aunt of Vitalik Buterin and former cryptologist at the CSE's Tutte Institute for Mathematics and Computing. However, she's still a member of Canada's national security and intelligence community. Nakamoto is the pseudonym of Anastasia, the younger sister of former Edmonton police officer Elena Sinelnikova. The two partners can verify all of this via cryptographic proof employing either the bitcoin genesis block address or the bitcoin block 9 address. The latter being the address that was used to pay 10btc to Hal Finney on January 12, 2009. The two will also verify that they did not mine any of the so called patoshi pattern bitcoins and that bitcoin block 9 does not adhere to that mining pattern. The two also published the proof of stake whitepapper under the pseudonym Sunny King. See https://academy.youngplatform.com/en/crypto-heroes/who-is-inventor-proof-of-stake/ They also published the CryptoNote whitepaper using another pseudonym, that of Nicolas van Saberhagen. See https://en.wikipedia.org/wiki/CryptoNote They were also two of several individuals behind the thankful_for_today pseudonym who initiated the development of Monero. see https://monero.stackexchange.com/questions/2407/what-is-the-story-with-thankful-for-today-and-the-transfer-of-dev-control They continued to be active in the industry they helped to initiate. They were behind the involvement of Natasha's nephew Vitalik Buterin in the founding of the Ethereum project. They worked behind the scenes on the development of the Metis project by their sisters Natalia Ameline and Elena Sinelnikova. They worked behind the scenes on other projects in the crypto/blockchain industry as well. Natasha's sister Natalia Ameline is one of the cofounders of Cryptochicks.ca along with Anastasia's sister Elena Sinelnikova. Don't take my work for it though, Natalia can be contacted at natalia.ameline@cryptochicks.ca and Elena can be contacted at elena.sinelnikova@cryptochicks.ca - give them a shout why don't you? Natasha and Anastasia also confirm and clarify the role that the organization known as Cicada 3301 played in the origin and development of bitcoin. That is an interesting story you will not want to miss out on. They will also confirm for you all the folks who knew the truth about the origins of bitcoin and who have been lying about it. Natasha expressed an interest moving from the Canadian intelligence community and becoming an RCMP officer prior to revealing the truth about her involvement in the development of the industry. Her stated objective is to work in the RCMP's Federal Policing National Security Program. Let us wish her well

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Blog Presentation

1. Guide to Creating Attractive Blogs

2. CONTENT Presented by Kathleen Carlisle

3. “Clear, concise content that answers people’s questions doesn’t have to be boring. Tone and style can help you engage site visitors. Making it easy to find related information can keep site visitors on your site” (Redish, 2014).

4. “Site visitors read a bit at the top and then skim until something catches their attention. That could be a bold heading, a bulleted list, or a word that they are searching for” (Redish, 2014).

5. “The writer’s goal is clarity. Vague feelings or ideas don’t have to be vaguely written. Imagine two sites with similar descriptions of an indescribable sensation” (Mahoney, 2002).

6. You need to relax and not “take yourself too seriously.” Have fun with the content you post and have a sense of humor (Bernstein, 2002).

7. “Speak out loud what you write. If you can’t speak it naturally, rewrite it… And ask yourself: would a normal person speak like this… in a normal environment?” (Grinnell, 2014).

8. Find readers’ questions on social media or in your blog comments and answer the question in your blog post. This tip shows you take interest in questions (Rowse, 2011).

10. ORGANIZATION Presented by Marvin Williams

11. “Information architecture is a critical part of carrying out your content strategy: How do you divide up and organize the wonderful, valuable content throughout your site?” (Redish, 2014).

12. “You need to make each web page = index card easy to find through good pathway pages and writing that matches site visitors’ search terms” (Redish, 2014).

13. “Have a sense of humor. Everything ��and anything can be funny. Being gay or straight can be funny. It’s OK to laugh at things like that because you are making light of situations such as that or emotions doesn’t have to be hurtful. Lastly, No matter what your audience size, you have to write as if you have paid subscribers. That is the way you can be successful if you write like a professional.”

14. DESIGN Presented by Robert Nugent

18. HOME PAGES Presented by Alexandra Treadaway

19. "Keep people from needing to go back. If people can't find the right link to move forward easily, they'll hop part way down one path, back up to try another path, down the second path, possibly back up again, and so on” (Redish, 2014).

20. "Don't make people think. Your site visitors want to get to the right place quickly and efficiently. If they have to stop and think about what to do at each step on the pathway, it's not efficient - nor is it quick” (Redish, 2014).

21. "Put search near the top. If your site has search capability (and any large site should), put the Search box near the top of your web pages - and put it in the same place throughout the site” (Redish, 2014).

28. References • • • • • • • • • •

29. References Continued • • • • • •

30. Photo References • • • • • • • • • • • • • • • • •

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