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Blog Presentation

Kathleen Carlisle
Kathleen Carlisle

This document provides tips for creating engaging blogs through effective content, organization, design, and home pages. For content, it recommends making it easy to understand and find related information to keep readers on the site. For organization, it stresses the importance of information architecture and matching content to visitors' search terms. For home pages, it advises putting search functions and pathway links in consistent, intuitive locations. The overall goal is clear, helpful content and intuitive design that makes information quickly accessible.

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Guide to Creating Attractive Blogs
CONTENT Presented by Kathleen Carlisle
Clear, concise content that answers peoples questions doesnt have to be boring. Tone and style can help you engage site visitors. Making it easy to find related information can keep site visitors on your site (Redish, 2014).
Site visitors read a bit at the top and then skim until something catches their attention. That could be a bold heading, a bulleted list, or a word that they are searching for (Redish, 2014).
The writers goal is clarity. Vague feelings or ideas dont have to be vaguely written. Imagine two sites with similar descriptions of an indescribable sensation (Mahoney, 2002).
You need to relax and not take yourself too seriously. Have fun with the content you post and have a sense of humor (Bernstein, 2002).
Speak out loud what you write. If you cant speak it naturally, rewrite it And ask yourself: would a normal person speak like this in a normal environment? (Grinnell, 2014).
Find readers questions on social media or in your blog comments and answer the question in your blog post. This tip shows you take interest in questions (Rowse, 2011).
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ORGANIZATION Presented by Marvin Williams
Information architecture is a critical part of carrying out your content strategy: How do you divide up and organize the wonderful, valuable content throughout your site? (Redish, 2014).
You need to make each web page = index card easy to find through good pathway pages and writing that matches site visitors search terms (Redish, 2014).
Have a sense of humor. Everything and anything can be funny. Being gay or straight can be funny. Its OK to laugh at things like that because you are making light of situations such as that or emotions doesnt have to be hurtful. Lastly, No matter what your audience size, you have to write as if you have paid subscribers. That is the way you can be successful if you write like a professional.
DESIGN Presented by Robert Nugent
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HOME PAGES Presented by Alexandra Treadaway
"Keep people from needing to go back. If people can't find the right link to move forward easily, they'll hop part way down one path, back up to try another path, down the second path, possibly back up again, and so on (Redish, 2014).
"Don't make people think. Your site visitors want to get to the right place quickly and efficiently. If they have to stop and think about what to do at each step on the pathway, it's not efficient - nor is it quick (Redish, 2014).
"Put search near the top. If your site has search capability (and any large site should), put the Search box near the top of your web pages - and put it in the same place throughout the site (Redish, 2014).
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Blog Presentation

  • 1. Guide to Creating Attractive Blogs
  • 3. Clear, concise content that answers peoples questions doesnt have to be boring. Tone and style can help you engage site visitors. Making it easy to find related information can keep site visitors on your site (Redish, 2014).
  • 4. Site visitors read a bit at the top and then skim until something catches their attention. That could be a bold heading, a bulleted list, or a word that they are searching for (Redish, 2014).
  • 5. The writers goal is clarity. Vague feelings or ideas dont have to be vaguely written. Imagine two sites with similar descriptions of an indescribable sensation (Mahoney, 2002).
  • 6. You need to relax and not take yourself too seriously. Have fun with the content you post and have a sense of humor (Bernstein, 2002).
  • 7. Speak out loud what you write. If you cant speak it naturally, rewrite it And ask yourself: would a normal person speak like this in a normal environment? (Grinnell, 2014).
  • 8. Find readers questions on social media or in your blog comments and answer the question in your blog post. This tip shows you take interest in questions (Rowse, 2011).
  • 11. Information architecture is a critical part of carrying out your content strategy: How do you divide up and organize the wonderful, valuable content throughout your site? (Redish, 2014).
  • 12. You need to make each web page = index card easy to find through good pathway pages and writing that matches site visitors search terms (Redish, 2014).
  • 13. Have a sense of humor. Everything and anything can be funny. Being gay or straight can be funny. Its OK to laugh at things like that because you are making light of situations such as that or emotions doesnt have to be hurtful. Lastly, No matter what your audience size, you have to write as if you have paid subscribers. That is the way you can be successful if you write like a professional.
  • 18. HOME PAGES Presented by Alexandra Treadaway
  • 19. "Keep people from needing to go back. If people can't find the right link to move forward easily, they'll hop part way down one path, back up to try another path, down the second path, possibly back up again, and so on (Redish, 2014).
  • 20. "Don't make people think. Your site visitors want to get to the right place quickly and efficiently. If they have to stop and think about what to do at each step on the pathway, it's not efficient - nor is it quick (Redish, 2014).
  • 21. "Put search near the top. If your site has search capability (and any large site should), put the Search box near the top of your web pages - and put it in the same place throughout the site (Redish, 2014).