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Group 4 (MUJI)

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MUJI is a Japanese retail company known for its minimalist products. It is dedicated to promoting simple, natural, high-quality yet affordable lifestyle products. MUJI has stores worldwide and cooperates with partners to bring its lifestyle store concept abroad. The central idea is promoting simplicity through reasonably priced, functional products that meet most consumer needs. Consumers' positive response has led to MUJI's success. The company focuses on no-brand quality, selecting sustainable materials, and recycling unused products. MUJI's philosophy emphasizes simplicity, conserving resources, and reducing waste from a customer perspective.

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MUJI o ӡ Ʒ ʒ 497742318 ź ؔ ͥ Ӣ ܷ 499411200 ͤ Ӣ x 499411468 ܏ Y õ S Y ź 496542321 ʒ ı هƷ
Introduction of MUJI MUJI oӡ
? They dedicated to promoting a philosophy of life that offers their consumers with simple, natural, high-quality and affordable life- related products, instead of wasting extra materials in making their products. That is, they focus on both the consumers needs and the environmental issues. ? Today, MUJI has became a world-wide famous brand which has stores all over the world. MUJI oӡ
How to Make It Work? ? They cooperated by bringing a brand new Life Style Store into Taiwan. The central idea of a Life Style Store is to promote the simplicity and nature in life with a reasonable product price. (Which meet most of the consumers needs) ? This kind of idea is put into designing all kinds of items. Such as clothes, household items, food, etc. ? Consumers like it They want it They buy it Success
CEO Matsui, Tadamitsu ( ɾ )
Management ? Open style design -Combination of stocks and stores -Increase the visibility of goods and reduce inventory pressure ? Further strengthen the power of commodities -From visual and touch to smell and taste.
Management ? Direct Selling Store Innovation -CEO personally re-selection, arrangement, training and inspecting stores ? Elastic expand stores -open new stores before making a profit -In Taiwan : according to the development of district property to do with customers and to show flexibility in strategy
Management ? Team to simplify - design and planning department: 15 people - Design Advisory Committee: 8 people - Overseas designers :4 people
No-brand brand ? Simple. Functional. Affordable ? Recycling or reselling the unsold products in the same condition. ? MUJI promotes a Pleasant Life its philosophy- 1. NO BRAND QUALITY GOODS 2. SELECTION OF MATERIALS 3. PACKAGING
MUJI'S PHILOSOPHY OF 'NO BRAND QUALITY GOODS' 1.Most suitable raw materials 1.Making the best 2. Industrial materials use of materials 3.Recycling unused materials while considering environmental issues. 1.Simplicity 2.Conserving resources and reducing waste.
Three Promises for Corporate Operation Rise to the challenge of global growth and development 1.Customers Offer new value and 2.Growers appeal, 3.Manufacturers From customer viewpoint.
Design and Style Brand And Philosophy
Design and Style No-brand brand. - MUJI means "no-label." Basic life style ? Natural ? Simple Minimalism ? Proper Prices Customers ? High Quality ? Eco-friendly ? Recycling Environment
MUJIs Popular Products Why are they different?
Pencil Refills Recyclable paper
Markable Umbrella
? Attaching a name tag ? Recognize your umbrella! ? Avoid getting the wrong umbrella.
Towel with further options
? Tower > Bath mat > Floor/Dust cloth ? Textured surface doesnt unravel fabric ? The lines act as a marker ? Reusable!
Wall Mounted CD Player ? Creativity, more aviliable More available space space More
? Just pull the cable!
SWOT Analysis ? Strength ?Products- what you see is exactly what you get speech. ?Perfectly clear and global brand personality ?Eco-friendly ?More and more products ?High quality
SWOT Analysis ? Weakness ?Could have more fancy design ?DIY might be difficulty to somebody ?Higher quality lead to higher prices
SWOT Analysis ? Opportunity ?Increasing C friendly market ?Strong customer demand ?More channel to achieve products ex.http:// www.books.com.tw
SWOT Analysis ? Threat ?More and more competitor ex. Working house, DAISO, Hands Tailung ?Economic slump ?Overtaken by others
Thanks for your ATTENTION!!

More Related Content

Group 4 (MUJI)

  • 1. MUJI o ӡ Ʒ ʒ 497742318 ź ؔ ͥ Ӣ ܷ 499411200 ͤ Ӣ x 499411468 ܏ Y õ S Y ź 496542321 ʒ ı هƷ
  • 3. ? They dedicated to promoting a philosophy of life that offers their consumers with simple, natural, high-quality and affordable life- related products, instead of wasting extra materials in making their products. That is, they focus on both the consumers needs and the environmental issues. ? Today, MUJI has became a world-wide famous brand which has stores all over the world. MUJI oӡ
  • 4. How to Make It Work? ? They cooperated by bringing a brand new Life Style Store into Taiwan. The central idea of a Life Style Store is to promote the simplicity and nature in life with a reasonable product price. (Which meet most of the consumers needs) ? This kind of idea is put into designing all kinds of items. Such as clothes, household items, food, etc. ? Consumers like it They want it They buy it Success
  • 6. Management ? Open style design -Combination of stocks and stores -Increase the visibility of goods and reduce inventory pressure ? Further strengthen the power of commodities -From visual and touch to smell and taste.
  • 7. Management ? Direct Selling Store Innovation -CEO personally re-selection, arrangement, training and inspecting stores ? Elastic expand stores -open new stores before making a profit -In Taiwan : according to the development of district property to do with customers and to show flexibility in strategy
  • 8. Management ? Team to simplify - design and planning department: 15 people - Design Advisory Committee: 8 people - Overseas designers :4 people
  • 9. No-brand brand ? Simple. Functional. Affordable ? Recycling or reselling the unsold products in the same condition. ? MUJI promotes a Pleasant Life its philosophy- 1. NO BRAND QUALITY GOODS 2. SELECTION OF MATERIALS 3. PACKAGING
  • 10. MUJI'S PHILOSOPHY OF 'NO BRAND QUALITY GOODS' 1.Most suitable raw materials 1.Making the best 2. Industrial materials use of materials 3.Recycling unused materials while considering environmental issues. 1.Simplicity 2.Conserving resources and reducing waste.
  • 11. Three Promises for Corporate Operation Rise to the challenge of global growth and development 1.Customers Offer new value and 2.Growers appeal, 3.Manufacturers From customer viewpoint.
  • 12. Design and Style Brand And Philosophy
  • 13. Design and Style No-brand brand. - MUJI means "no-label." Basic life style ? Natural ? Simple Minimalism ? Proper Prices Customers ? High Quality ? Eco-friendly ? Recycling Environment
  • 14. MUJIs Popular Products Why are they different?
  • 17. ? Attaching a name tag ? Recognize your umbrella! ? Avoid getting the wrong umbrella.
  • 19. ? Tower > Bath mat > Floor/Dust cloth ? Textured surface doesnt unravel fabric ? The lines act as a marker ? Reusable!
  • 20. Wall Mounted CD Player ? Creativity, more aviliable More available space space More
  • 21. ? Just pull the cable!
  • 22. SWOT Analysis ? Strength ?Products- what you see is exactly what you get speech. ?Perfectly clear and global brand personality ?Eco-friendly ?More and more products ?High quality
  • 23. SWOT Analysis ? Weakness ?Could have more fancy design ?DIY might be difficulty to somebody ?Higher quality lead to higher prices
  • 24. SWOT Analysis ? Opportunity ?Increasing C friendly market ?Strong customer demand ?More channel to achieve products ex.http:// www.books.com.tw
  • 25. SWOT Analysis ? Threat ?More and more competitor ex. Working house, DAISO, Hands Tailung ?Economic slump ?Overtaken by others
  • 26. Thanks for your ATTENTION!!

Editor's Notes

  1. The edge of the fabric or cloth will get loose easily.